Heritage Media Corporation Announces Screen Giant Corporate Update
2008年2月13日 - 9:30PM
Marketwired
CALGARY, ALBERTA today announced a corporate activities update
for its digital video billboard subsidiary, Screen Giant Media
Corporation.
Established in 2003, Screen Giant is a specialty digital
advertising company engaged in the strategic placement of large,
multimedia video billboards and the subsequent management of all
programming content. The company pioneered the introduction of
state-of-the-art LED video billboards, installing its first outdoor
display in 2004. Screen Giant also provides customized services to
organizers of major sporting events, including the Calgary
Stampede, FIS World Cup Ski Races and the World Championship Bull
Riding Association. These short-term rental opportunities are a
significant source of corporate revenue.
Each long-term video billboard placement requires from $150,000
to $250,000 of corporate or partner capital to subsequently
generate gross advertising revenue of $250,000 to $450,000 per
year. Site contracts are usually ten-year agreements, with a
ten-year renewal option. Screen Giant expects this business segment
to be the primary focus of its multi-year international expansion
initiatives. With a current market penetration of less than 1%,
outdoor digital video billboards are destined for dramatic future
growth.
Over $3,000,000 of private capital has been employed during
Screen Giant's development phase. Today Screen Giant is ready to
leverage its industry experience and expertise by partnering with
companies seeking to replace existing traditional billboards with
much more lucrative LED video displays. Key global markets are
being addressed. Negotiations are currently under way with several
prospective international partners considering the installation of
as many as 100 or more LED video billboards over the next 24
months. Although growth of this magnitude would be transformational
for Screen Giant, it would still be only a tiny fraction of
potential market share.
In its home Canadian market, Screen Giant provides customized
video billboard advertising opportunities for dozens of clients,
including blue-chip organizations Coca Cola, Westjet Airlines,
Warner Brothers and Alberta Treasury Branches. These clients gain
significant increased brand exposure and message retention as a
direct result of this new digital medium. The company is working to
establish a network presence throughout Canada in order to maximize
the reach and value of its digital advertising services.
Screen Giant's displays are always available on a pro bono basis
for community needs such as Amber Alerts, weather warnings and
searches for criminal suspects. When an emergency situation occurs,
pertinent photographs and other information can be uploaded onto
its outdoor video billboards within a few minutes of their receipt
by the company.
About Heritage & Screen Giant
Heritage Media Corporation, through its subsidiary Screen Giant
Media Corporation, engages in the strategic placement of large,
multimedia video billboards and the subsequent management of all
programming content. Established in 2003, Screen Giant has moved
quickly to become an industry leader in digital advertising and
promotions. Discover more about this innovative company at
www.screengiant.com.
Contacts: Heritage Media Corporation Jody Cox (403) 313-8525
Email: jody@screengiant.com Website: www.screengiant.com
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