NWBD New World Brands Inc (CE)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (date of earliest event reported): July 19, 2010

NEW WORLD BRANDS, INC.

(Exact name of registrant as specified in its charter)

10015 Aeronca Lane

McKinney, Texas 75071

(Address of principal executive offices)

(972) 346-9117

(Registrant’s telephone number, including area code)

340 W. 5 th  Avenue, Eugene, OR 97401
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

£             Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

£             Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

£             Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

£             Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 5.02             DEPARTURE OF DIRECTORS OR CERTAIN OFFICERS

Departure of Officer

Effective July 19, 2010, Shawn K. Lane submitted his resignation as the Company’s Chief Operations Officer.

Item 9.01. Financial Statements and Exhibits

None.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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