LoyaltyPoint, Inc. - Parent of Schoolpop, Inc. - Announces Entry Into School Supply Market Via Acquisition of One Stop School Shop, Inc. Assets Schoolpop Adds Innovative Direct-To-Parent School Supplies Program To Year- Round School Support Lineup ATLANTA, June 7 /PRNewswire-FirstCall/ -- LoyaltyPoint, Inc. (OTC Bulletin Board: LYLP, LYLPE), owner of Schoolpop, Inc. (http://www.schoolpop.com/), a leading provider of year-round school support using a suite of hassle-free nontraditional fundraising programs for schools and other nonprofits, today announced its acquisition of the assets of One Stop School Shop, Inc. ("1 Stop"). Florida-based 1 Stop, which revolutionized the student school supplies industry with its simple, web-based offering for teachers and parents, is transitioning its school and supplier relationships to Schoolpop, which will market the program as "Supply & Earn." Specific terms of the transaction were not disclosed, but the acquisition involved cash, stock, and performance-based incentives. "Supply & Earn" is simple and provides competitive benefits: * Teachers send a custom (grade or classroom-specific) supply list to Schoolpop (via web, mail or fax) * Parents use a simple web-based ordering interface to identify their school and particular teacher's supply list * With a click of a button, parents can purchase all their child's required supplies and uniforms and have them delivered to their door * Orders are shipped within 48 hours and arrive anywhere in the US within seven days * The school receives 10% of each purchase as a nontraditional fundraising contribution * Supplies are competitively-priced, insuring value as well as convenience * Parents also can purchase backpacks and uniforms "We've been evaluating the attractive $2.3B school supply market for several months, and were impressed with 1 Stop's competitive advantages-its scalable infrastructure, active, committed school base, and supplier relationships," said Paul Robinson, chairman and CEO of LoyaltyPoint. "With Supply & Earn, Schoolpop removes the back-to-school headache parents face gathering specific supply lists from multiple stores, plus we contribute a percentage back to the school with every purchase to support needy students, teacher supplies or other education needs. It's a win for parents and a win for schools." "1 Stop spent the last four years building and perfecting an affordable turnkey student supply offering for schools," said Kevin Sidman, a former UPS logistics manager who co-founded 1 Stop in 2000 with his wife, Glenda, a veteran high school teacher of 25 years. "We weren't looking for an acquisition, but we saw the natural fit for our program and Schoolpop's thousands of school customers." 1 Stop will retain fulfillment operations in West Palm Beach, FL, and sales and marketing will be integrated into Schoolpop's Atlanta headquarters. The Sidman's will remain involved, with Kevin overseeing operations. About Schoolpop Inc. Schoolpop is America's leading year-round school support company with more than 55,000 schools and nonprofits enrolled nationwide in its suite of nontraditional fundraising programs. Founded in 1999, Schoolpop is an innovator of hassle-free programs that contribute a percentage of everyday shopping purchases from parents and supporters, who can conveniently shop from hundreds of brand-name merchant websites, stores, catalogs and gift cards. Schoolpop's mission is to provide a one-stop shop for schools and other nonprofits to enroll in year-round revenue programs consistent with school and family learning objectives. Schoolpop and its predecessors have made over $200M in contributions to schools and nonprofits, furthering Schoolpop's mission to reduce the negative impact of school and nonprofit budget shortfalls. Schoolpop partners with hundreds of world-class, community-minded merchants and publishers and sponsors the Share the Dream Foundation, providing merit and financial need-based scholarship programs for students. For more information visit http://www.schoolpop.com/. About LoyaltyPoint, Inc. LoyaltyPoint, Inc. is a holding company for merchant, school, and nonprofit loyalty marketing programs. The Company markets online, gift card, store, catalog, and event-based loyalty programs that generate contributions to schools, nonprofits and other organizations, based upon parent and supporter purchases. Please visit us at http://www.loyaltypoint.com/. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 ("Act"), regarding the future plans for 1 Stop. Additionally words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. Some or all of the results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include, but are not limited to, its ability to integrate 1 Stop, the Company's ability to raise additional capital and other factors mentioned in various Securities and Exchange Commission filings made periodically by the Company. The forward- looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events. Contact: ROI Group Associates, Inc. Thomas Mikolasko, Phone: (212) 495-0200 x16, Andrea Costa, Phone: (212) 495-0200 x14, LoyaltyPoint Mickey Freeman, Phone: (770) 736-9383 x103, DATASOURCE: LoyaltyPoint, Inc. CONTACT: Thomas Mikolasko, +1-212-495-0200, ext. 16, , or Andrea Costa, +1-212-495-0200, ext. 14, , both of ROI Group Associates, Inc. for LoyaltyPoint; Mickey Freeman, LoyaltyPoint, +1-770-736-9383, ext. 103, Web site: http://www.loyaltypoint.com/ http://www.schoolpop.com/

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