MEXICO CITY and ARMONK, N.Y., March 12, 2013 /PRNewswire/
-- Grupo Financiero Banorte (BMV:GFNORTEO -
OTCQX:GBOOY) and IBM (NYSE:IBM) announced today the
signing of a 10-year strategic agreement that will allow the
Mexican financial institution to create a new customer-centric
banking model, while substantially improving its efficiencies to
achieve levels close to 40% and return on equity above 20%.
(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO)
The agreement – based on the solid growth of Grupo Financiero
Banorte – seeks to create a scalable and sustainable platform to
achieve world class efficiencies as well as high attention levels
and segmentation, retention and contact schemes with its clients,
through existing channels and others to be developed. This
agreement establishes an unprecedented transformational
relationship in the Latin America
banking industry.
The partnership considers the establishment of a very solid
corporate governance model, which – according to the progress –
will monitor the investment in new projects and the re-routing of
existing spending.
Banorte–Ixe seeks to become the bank with the best customer
experience and service not only in Mexico, but also around the world, leading its
sector and setting an example of innovation through smarter use of
advanced technologies.
Banorte-Ixe's goal is to deeply understand its clients' needs
and offer a superior customer service to its more than 20 million
users through business analytics solutions. Most importantly,
the goal is to develop and offer personalized products and services
better suited for each customer's unique condition.
IBM will enable Banorte–Ixe to differentiate the company to
better utilize Big Data, analytics, cloud computing and social
business. The advantages of the deal extend beyond
transformation of the company's customer service model, as the
joint work of both companies will help Banorte–Ixe improve
organization-wide efficiencies and market share, as well as allow
the rapid achievement of its strategic goals involving improved
revenue and higher profitability, in a unique global partnership
model.
Banorte-Ixe will experience an outstanding transformation in its
operations and services innovation in the mid term.
Transformational services will primarily focus on client
interactions, getting a better knowledge of their needs and the
adoption of better risk processes and technology. At the same time,
operational services will be focused on improved processes,
applications and technology adoption.
"At Banorte-Ixe we start today with a solid business
foundation that has positioned us as the third Bank in the Mexican
market. We know it is time to move to the next level and evolve
totally focused on our clients. We are fully satisfied with the
agreement reached with IBM as it joins the best talent, both from
the ranks of IBM and Banorte, and is in line with our ongoing
search for technological tools necessary to attract, retain and
serve our customers in an individualized manner always with the
best service and attention, keeping us at the forefront of
innovation," said Alejandro
Valenzuela, CEO of Grupo Financiero Banorte.
"Banorte-Ixe is a forward- thinking organization, seeking to
provide its customers with the best products and services,"
said Salvador
Martinez Vidal, IBM Mexico
Country Manager. "By partnering with IBM, Banorte-Ixe will
have access to the best scientists, engineers and industry experts
in the world to help transform their business and become one of the
most competitive banks in its market. This deal raises the bar for
a new level of innovation in the Mexican market."
IBM and Banorte signed the deal in Q1 2013.
About Banorte-Ixe
Grupo Financiero Banorte (GFNorte)
is one of the leading Institutions in Mexico. After merging Ixe Financial Group, it
became the third largest financial group in the country and the
largest Mexican-controlled, with a network of over 1,300 branches,
over 6,700 ATMs and 110,000 POS terminals. GFNorte offers
products and brokerage services, wealth advisory, investment
companies, leasing and factoring, warehousing, insurance, pensions
and retirement savings. It is one of the banks with the best asset
quality indicators of the Mexican financial system and has high
levels of capitalization and liquidity.
About IBM
For more information, please visit:
www.ibm.com
Twitter: @ibm_mx
Facebook: IBM Ciudades Mas Inteligentes
Media Contacts:
Alejandro Vazquez Salido
Banorte-Ixe
+52 (55) 5268 1663
alejandro.vazquez@banorte.com
Ayax Carranza Segura
Banorte-Ixe
+52 (55) 1103-4000 Ext. 2741
ayax.carranza.segura@banorte.com
Leslie J. Monreal-Feil
IBM United States
+ 1 (561) 862-3074
lmonreal@us.ibm.com
Carola Schaub
IBM Latin America
+57 (1) 628-1484
cschaub@co.ibm.com
Juan Carlos Zamora
IBM Mexico
+52 (55) 5270-3471
jczamora@mx1.ibm.com
SOURCE IBM
