HOUSTON, Jan. 9, 2015 /PRNewswire/ -- Alonzo Pierce, CEO of Top Shelf Brands Holdings,
Inc. (a Nevada Corporation) (OTCBB: DKTS), is pleased to announce
that the company has partnered with Big Tent Group, a
Louisville-based beverage development company, to promote Besado
Tequila as well as entire line of Top Shelf Brands' premium
alcoholic beverages.
Big Tent Group and its affiliates possess a wealth of resources,
unparalleled in the alcohol beverage, entertainment, and production
industries. Big Tent Group has consistently gained the attention of
consumers worldwide by utilizing celebrities to grab notoriety,
acquire political support and to, of course, increase sales. Big
Tent Group has an outstanding track record of successfully growing
sales and gaining global exposure for its partners in the alcohol
beverage industry (ABI).
"We are very excited about working with Alonzo, as his vision
for Top Shelf Brands is right in line with how we best see fit to
market our products and successfully reach the masses in today's
fast-paced, high tech world," said Big Tent Group co-founder
Jeff Freiberger. "We will be
transparent in our efforts and will provide the shareholders of Top
Shelf Brands updates on our celebrity endorsements, increases in
sales volume and any developments that will have an impact on the
company bottom line."
For Pierce, this was clearly a "now and later" opportunity. With
Besado Tequila set to hit the market, pending label approval, Big
Tent will play an integral part in helping grab an immediate share
of the market for this cutting edge, erotic herbal infused tequila.
From a future development standpoint, Big Tent will have a
synergistic role in securing a bright future for Top Shelf
Brands.
"What can I say, this is the perfect partnership for Top Shelf
Brands," Pierce said. "Big Tent has a tremendous reputation for
designing and implementing successful branding and sales campaigns
and this fills an obvious need for Top Shelf with the impending
release of our Besado Tequila."
Frieberger and his partners took great care in building an
industry "dream team," featuring some of the best marketers,
distribution relationship managers, and sales staff in the
industry. Frieberger is quite confident that Big Tent Group
brings to the partnership the experience that will benefit Top
Shelf Brands for many years to come.
"The majority of our team have been in the industry for many
years and have held senior positions at some of the most successful
Spirits companies in the world," Frieberger said. "Sales is the
ultimate measurement tool and we are the best, bar none, at
creating increases in sales volume for our brands, new or
existing. Whether it's promoting a product that has sold a
few thousand cases in a year or a few hundred thousand, I can tell
you with confidence that we have produced results. One thing
is for certain that growth is inevitable with our newly formed
partnership with Top Shelf Brands."
Big Tent Group and its affiliates work regularly with many
A-list celebrities and music artists and have a track record of
successful marketing campaign efforts that have featured the
following artists: Lil Wayne, Drake,
Nicki Minaj, Akon, Chris Brown, Trey
Songz, Rick Ross, T-Pain, P. Diddy,
Flo Rida, Busta Rhymes, Kelly
Rowland in addition to many others. The team has
hosted some of the highest profile parties at the Kentucky Derby,
Playboy Mansion, and top night clubs with celebrity friends LMFAO,
Hugh Hefner, Gene Simmons, Jenny
McCarthy and others. The team, advisors, and directors
of the group have designed and managed campaigns that brought
awareness and growth to many staple brands in various categories of
the ABI today such as Hpnotiq Liqueur, Rhythm Liqueur, Maker's
Mark Bourbon just to name a
few. Big Tent Group advisors have senior management
backgrounds at Brown Forman, Heaven
Hill as well as many other credible spirits
companies.
"Having a solid team is a determining factor in the success of
any brand in our industry. We are founded on the idea that we
can do it bigger and better than any brand has done it yet and our
current results to date tell our story," Frieberger said. "We
have ton of experience in the bar and night club industry and
understand our craft better than anyone in the business."
About TSB: www.drinktopshelf.com
Top Shelf Brands Holdings incubates, creates, markets and
supplies branded alcoholic beverages with an initial offering of
Tequila, Liqueur and Bourbon. Being a federally licensed importer
and supplier of alcoholic beverages gives us a competitive edge.
Top Shelf Brands is dedicated to "Incubating and Creating Brands
People Talk About". Top Shelf Brands is positioned to capitalize on
the $1 trillion spirits industry.
Strong growth in the industry is anticipated primarily in the
premium category.
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, no guarantees of Top
Shelf Brands Holdings, Inc.'s future operational or financial
performance, and are subject to risks and uncertainties. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this release. Due to
the risks and uncertainties, actual events may differ materially
from current expectations. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/industry-veterans-join-forces-with-top-shelf-brands-300018636.html
SOURCE Top Shelf Brands Holdings, Inc.
