AVSA Avisana Corp (CE)

Avisana Corp., (OTC:AVSA), announced today that an investor group has acquired a controlling interest in the company and plans to operate as a marketer and distributor of leading edge consumer products designed for personal comfort, massage and therapeutic relief. John Mitchell, CEO of Avisana Corp., said �Avisana is about solutions to people�s need to improve their personal comfort in convenient ways that fit their active lifestyles. Scientific research and development worldwide is creating new product opportunities in the U.S., the largest market for wellness products. Avisana�s business is identifying and selling leading edge new products targeting that need.� According to The Wellness Lifestyle Shopper Study released in 2001, U.S. consumers spent $5.5 billion each month on wellness products and services for an annual rate in excess of $66 billion. Americans spending on a broad range of wellness products from fitness clubs to vitamins has been predicted to reach the $1 trillion mark by 2010. U.S. retail home fitness equipment sales is estimated to have accounted for a 30% share of the total fitness market in the U.S. in 2001. Commenting on Avisana�s multi-channel sales strategy, Mr. Mitchell said �We are positioning Avisana to rapidly bring innovative products directly to consumers using proven marketing campaign tactics. We will use direct response marketing such as TV infomercials and print ads to reach a broad audience and tightly coordinate our campaigns with cutting edge Internet marketing tools. Distributing our recognizable products through catalogs and mass retailers is a natural extension of our strategy.� Avisana announced plans to acquire products, licenses and brands to support its sales strategy. Mr. Mitchell said �We see tremendous sales potential in the U.S. for an extensive range of consumer products that have successfully performed in other international markets. Avisana is seeking a speed to market advantage by selectively identifying market ready products, especially those with TV infomercials and key marketing creative already in the can. We especially appreciate scientist or doctor patented and endorsed products.� About Avisana: Avisana is in the business of marketing consumer products designed for personal comfort, massage and therapeutic relief. Avisana focuses on products that are effective, easy to use and enhance and improve a person�s active lifestyle. This press release contains forward-looking statements. The words or phrases �may,� �intends,� �expects,� �estimate,� �indicate,� �plans,� �anticipates,� �could,� �if,� �will,� �should� or similar expressions are intended to identify �forward-looking statements.� Such statements include those concerning our expected financial performance, our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including: (a) our ability to obtain financing in a timely manner and on terms favorable to us, (b) our ability to completely develop our business model, (c) the amount and timing of operating costs and capital expenditures relating to the expansion of our business, (d) the successful implementation of marketing programs directed to potential customers, (e) the ability to negotiate, secure and maintain advantageous license agreements with licensors, (f) the ability to protect our intellectual property, (g) the marketing and sales efforts of our competitors and (h) general economic conditions specific to our industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Avisana cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Avisana does not undertake, and Avisana specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Avisana Corp., (OTC:AVSA), announced today that an investor group has acquired a controlling interest in the company and plans to operate as a marketer and distributor of leading edge consumer products designed for personal comfort, massage and therapeutic relief. John Mitchell, CEO of Avisana Corp., said "Avisana is about solutions to people's need to improve their personal comfort in convenient ways that fit their active lifestyles. Scientific research and development worldwide is creating new product opportunities in the U.S., the largest market for wellness products. Avisana's business is identifying and selling leading edge new products targeting that need." According to The Wellness Lifestyle Shopper Study released in 2001, U.S. consumers spent $5.5 billion each month on wellness products and services for an annual rate in excess of $66 billion. Americans spending on a broad range of wellness products from fitness clubs to vitamins has been predicted to reach the $1 trillion mark by 2010. U.S. retail home fitness equipment sales is estimated to have accounted for a 30% share of the total fitness market in the U.S. in 2001. Commenting on Avisana's multi-channel sales strategy, Mr. Mitchell said "We are positioning Avisana to rapidly bring innovative products directly to consumers using proven marketing campaign tactics. We will use direct response marketing such as TV infomercials and print ads to reach a broad audience and tightly coordinate our campaigns with cutting edge Internet marketing tools. Distributing our recognizable products through catalogs and mass retailers is a natural extension of our strategy." Avisana announced plans to acquire products, licenses and brands to support its sales strategy. Mr. Mitchell said "We see tremendous sales potential in the U.S. for an extensive range of consumer products that have successfully performed in other international markets. Avisana is seeking a speed to market advantage by selectively identifying market ready products, especially those with TV infomercials and key marketing creative already in the can. We especially appreciate scientist or doctor patented and endorsed products." About Avisana: Avisana is in the business of marketing consumer products designed for personal comfort, massage and therapeutic relief. Avisana focuses on products that are effective, easy to use and enhance and improve a person's active lifestyle. This press release contains forward-looking statements. The words or phrases "may," "intends," "expects," "estimate," "indicate," "plans," "anticipates," "could," "if," "will," "should" or similar expressions are intended to identify "forward-looking statements." Such statements include those concerning our expected financial performance, our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including: (a) our ability to obtain financing in a timely manner and on terms favorable to us, (b) our ability to completely develop our business model, (c) the amount and timing of operating costs and capital expenditures relating to the expansion of our business, (d) the successful implementation of marketing programs directed to potential customers, (e) the ability to negotiate, secure and maintain advantageous license agreements with licensors, (f) the ability to protect our intellectual property, (g) the marketing and sales efforts of our competitors and (h) general economic conditions specific to our industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Avisana cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Avisana does not undertake, and Avisana specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.