American Scientific Resources Announces Private Labeled VeraTemp® Thermometer for Shoppers Drug Mart

American Scientific Resources, Inc. (“American Scientific Resources” – (OTCBB: ASFX) today announced that it received a private label purchase order for a Shoppers Drug Mart VeraTemp® Non-Contact Thermometer. The private label version has the same quality and accuracy of the VeraTemp® with the addition of the “Life” Brand logo and packaging insert card designed to uniquely identify the VeraTemp under the Shoppers Drug Mart brand.

The initial order for 5,000 units will supply VeraTemp® to Shoppers Drug Mart’s chain of almost 1,200 Shoppers Drug Mart/Pharmaprix stores across Canada.

“Shoppers Drug Mart is the industry leader with progressive products and planograms. Shoppers Drug Mart will clearly catch the attention of other major retailers with this being the single most significant customer for American Scientific Resources to date. This order demonstrates the VeraTemp’s position as the up and coming world leader in Thermometry as the fully approved non-contact thermometer,” states Dr. Christopher Tirotta, Chief Executive Officer of American Scientific Resources, Inc.

Jason Roth, Sr. Vice President of American Scientific Resources, also commented, “The expansion of the VeraTemp® thermometer in the Canadian market is a huge step forward for us and places our products directly onto the shelves of arguably an industry leading retailer. Our focus to become category leader has now significantly progressed. It is well recognized throughout retail that Shoppers Drug Mart is the industry leader and is consistently followed by other, ever watchful retail organizations. We anticipate this new private label will significantly increase our distribution into additional retail accounts, fitting into our overall plan of distribution and sales, a plan built upon my previous experiences and with the continued assistance of Associated National Brokerage and it’s principal Steven Stubbs.”

The VeraTemp® Non-Contact Thermometer uses the most advanced technology in thermometry to record an individual’s temperature without touching the patient’s skin. With the VeraTemp®, there is no need to wake, startle or upset the patient when taking their temperature.

Unlike aged technologies like, oral, ear or rectal thermometers, which require being placed into a body orifice to gain a temperature reading – or the full contact types that require being run across an individual’s forehead -- the VeraTemp® is a completely non-contact, non/invasive thermometer, that finally puts an end to the unnecessary expense, handling and disposal of single use probe covers. The VeraTemp® unit is about the size of a remote control and is powered by two included AAA batteries. To measure a person’s body temperature, simply aim at the individual’s forehead and press the Scan button. In an instant, the VeraTemp® measures the forehead and ambient temperature, completes thousands of calculations with a proprietary algorithm, and produces an accurate body temperature reading. The non-contact nature of the VeraTemp® enables the users to also take accurate temperature of objects like babies’ bottle, bath water, food or nursery. The VeraTemp® displays its readings on a large back-lit LCD screen, reads temperature in both Celsius and Fahrenheit, has an Auto-off feature to conserve battery life and has a built in memory that records the last 32 readings taken.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a purpose-driven consumer product manufacturer specializing in the clinical, home healthcare, infant and juvenile products industries. The Company sources and designs innovative health and safety products, developing advanced technology and intellectual property. The Company’s products, which include infrared thermometers and safe disposal systems for home use of sharps and needles associated with certain health care issues, are distributed through established relationships in-house and through an ever growing network of leading global healthcare distributors and retailers. Brands under the American Scientific Resources umbrella include Kidz-Med®, Disintegrator Plus® and VeraTemp®.

For more information, visit the corporate website at www.americansi.com, www.kidzmed.com and www.disintegratorplus.com.

Forward Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

American Scientific Reso... (CE) (USOTC:ASFX)
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