Peer Media Technologies Creates the Leading Content Protection Company in the World
2009年8月18日 - 7:48AM
ビジネスワイヤ(英語)
ARTISTdirect, Inc.’s (OTC: ARTD) Media Defender and Media Sentry
units have begun doing business together under the name Peer Media
Technologies as a result of the company’s recent acquisition of
Media Sentry. The announcement was made today by ARTISTdirect, Inc.
and Peer Media Technologies CEO Dimitri Villard.
Mr. Villard also announced the appointment of Terri Denver as
Senior Vice President, Worldwide Sales and Marketing. Ms. Denver
has over 20 years of experience in the media and entertainment
technology industry having previously served as Senior Sales
Director for Blackwave, Inc., a privately held online media
technology company and, before that, as Director of Sales Worldwide
Independent Studios for Macrovision Corporation, a publicly traded
company with sales of $1.3 billion.
The consolidation of Media Defender and Media Sentry benefits
Peer Media Tech's customer-base by offering higher quality products
than either company did previously. Media Defender has
traditionally had an edge on its competition with respect to
peer-to-peer connectivity, countermeasures and enforcement, while
Media Sentry has been the leader in the areas of data mining and
analysis of peer-to-peer activity. The new company name reflects an
expansion into new areas that provide customers with a complete
end-to-end solution for Internet piracy issues.
Peer Media Technologies’ services now include:
- Countermeasures to illegal
downloading of copyrighted files
- Notices for clients to send to
users via ISPs when they are observed to trying to download
copyrighted material on P2P networks
- Notices to user-generated
content sites that are hosting copyrighted content
- Early leak detection of
copyrighted content for customers
- Market intelligence that
measures audience demand for music tracks, motion pictures, games
and television shows including geographic and demographic
analysis
- Direct measurement of P2P
activity that provides unprecedented visibility into data about
content consumption and piracy trends
- Scanning of P2P networks and the
web to monitor and report on activity in near real-time.
“The consolidation of the two company’s services into one
platform will better support the changing requirements that our
customers face in today’s market place and strengthen the company’s
position. This new structure will enable customers to benefit from
a wider range of options to meet the ever-evolving challenges
inherent in copyright protection and enforcement as well as P2P
marketing,” said Mr. Villard.
Mr. Villard added, “The selection of Terri Denver to head our
sales and marketing operations brings a highly qualified executive
to our company with a wealth of knowledge of the entertainment and
technology worlds. She has a proven record of profitable management
and successful business development results. We are delighted that
she has joined our organization.”
About Peer Media
Technologies
Peer Media Technologies is a wholly-owned subsidiary of
ARTISTdirect, Inc., and provides intellectual property protection
services to the major motion picture studios, record labels,
television networks, gaming companies, software and book publishers
as well as Internet viral marketing services to advertising
agencies and other clients. For more information visit:
www.peermediatech.com
About Artist Direct,
Inc.
ARTISTdirect, Inc. (OTC: ARTD) is a holding company with two
operating subsidiaries: Peer Media Technologies and ARTISTdirect
Internet Group, Inc. (“ADIG”) which operates one of the largest
destination sites on the Internet for music and motion picture
news, information and streaming music. ADIG also operates an ad
network that is currently ranked 5 in comScore’s ranking of music
sites. www.artistdirect.com
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