RNS Number:5624M
Alpha Bank A.E.
20 June 2003






                                ALPHA 1 I 2 I 3


               THE NEW PIONEERING SERIES OF PRODUCTS AND SERVICES


                    FOR CHILDREN, TEENAGERS AND YOUNG PEOPLE



ALPHA BANK, meeting the needs of young people and families, has created a new,
pioneering ALPHA 1 I 2 I 3 series of products for children, from the day they
are born, until they became 27 years old.

The ALPHA 1 I 2 I 3 series assist parents to provide a secure economic future
for their children and cover their every-day needs. It offers opportunities and
experiences to children, teenagers and young people that will help them stand
firmly on their own.

The products and services of the series are adapted to the requirements of
children, teenagers, and young people and their families, at every stage of
their life, as symbolised by the series logo.

ALPHA 1 I 2 I 3 for children aged up to 14 years

ALPHA 1 I 2 I 3 for teenagers aged from 15 up to 17 years

ALPHA 1 I 2 I 3 for young people aged from 18 up to 27 years, employees,
students and others.

The series products are offered with very favourable terms:

  * Deposit accounts for children and teenagers, with favourable interest
    rate, the first Euros as a gift and a rewarding bonus to encourage saving

  * Deposit account with favourable interest rate and a welcoming gift, which
    encourages saving and covers young people's extraordinary needs

  * Insurance programmes for children and teenagers, which secure the creation
    of capital for the child's future needs and reward its progress at school

  * Loans granted under favourable terms to cover children's, teenagers' and
    young people's educational needs, an investment for their future.

  * Credit cards for parents and young people, with favourable terms,
    providing discounts, in cooperation with selected firms and institutions,
    and contributing to the reduction of every-day expenses of parents and young
    people.











The ALPHA 1 I 2 I 3 series, in cooperation with other institutions, like
museums, environmental organisations, firms, cultural foundations, offers the
opportunity for children, teenagers and young people, to enrich their knowledge
and open new horizons. With their active participation in voluntary work and
educational programmes, they can contribute radically to the solution of major
problems, like the preservation of nature and of our cultural heritage.

Through relevant programmes and visits to firms (wine factories, units of
ecological tourism, biological cultures etc.) they can discover new professions,
which contribute to our country's economic growth and life quality. Through
contests and cultural events they will have the opportunity to express their
creativity.

The website www.alpha1-2-3.gr provides information for parents, travels young
visitors to Ancient Greece through the Bank's numismatic collection and
transforms knowledge into a game. In addition, it provides teenagers and young
people with entertainment and rich information on interesting subjects (travels,
cultural and educational issues, scholarships and professions etc.).


ALPHA 1 I 2 I 3 A Head Start!






                                        Athens, June 19, 2003



                      This information is provided by RNS
            The company news service from the London Stock Exchange
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