- Utilizing its proprietary semantic technology "Breaking
Sports" aims to offer the fastest news delivery to sports fans
around the world.
TORONTO, Nov. 5, 2014 /CNW/ - Sprylogics
International Corp. ("Sprylogics" or the "Company") (TSXV:
SPY), a technology provider of local mobile search, semantic
search and messaging solutions for consumers and businesses is
pleased to announce that it has developed a new app, "Breaking
Sports."
Breaking Sports tracks social media in real-time for significant
sports information and events and distributes summarized
information through real-time push notifications to consumers. By
utilizing advanced artificial intelligence techniques, Breaking
Sports can detect events as they happen and as they are announced
in social media, determine nature of the events, attribute events
to participants, summarize source articles, index the underlying
information, provide search of events and articles and send alerts
to fantasy players, sport fans and enthusiasts.
Compared to other similar products, Breaking Sports has the
differentiated advantage of not requiring human intervention when
detecting and generating alerts, thereby enabling faster delivery
of relevant information. Through a simple-to-use interface Breaking
Sports users specify what teams and players they are interested in
as well as what type of events they care about, such as injuries,
roster moves, line-up changes, statistics, rumours and more.
In addition to tracking social media, Breaking Sports analyzes
statistical and play-by-play information to auto-generate news,
updating users on important facts that might not be covered through
traditional sports or social media. Users are able to review news
in a familiar feed/stream interface and as search results, both of
which are ideally suited for monetization through native
advertising. Other monetization options include freemium models,
with upgrades to subscribe to more teams and topics and/or ad-free
streams. While the current real-time semantic processing pipeline
understands North American football, basketball, baseball and
hockey, it can be easily configured to include other sports, as
well as potentially other categories of information, ushering the
era of real-time news subscription for any topics of
choice.
Since 2007, Sprylogics has been developing natural language,
machine learning and semantic search technologies first used in its
Cluuz search engine, voted as one of the top 50 real-time search
engines and one of the top 10 semantic search engines. The latest
advancements in the Company's real-time Natural Language Processing
("NLP"), enabled by recent breakthroughs in deep-learning, will be
showcased in its new consumer application, Breaking Sports.
This app is taking aim at a massive high growth fantasy sports
industry with interest across the globe.
More than 33 million Americans take part in fantasy sports,
spending an average of $111 per year on league-related costs.
That amounts to about $3.6 billion in
spending (The Atlantic, Sept 2013). Over the past 10 years,
fantasy sports services have experienced explosive absolute growth
of 241%. Fantasy sports service firms will continue cashing in on
the general move toward more mobile content, which will help bring
revenue up at an annualized rate of 7.6% over five years to
2018 (FSTA, May 2014).
The biggest drivers behind Fantasy Sports growth are the
proliferation of mobile apps that make joining and following
fantasy leagues easier; growth in non-traditional fantasy sports
like auto racing, soccer and golf; and making more money from
female players, who currently comprise 25% of the market but only
10% of the associated spending. (Forbes, July 2012).
Sprylogics believes that sports information providers who find a
way to cater to this growing demographic will be well situated.
"By utilizing our extensive experience in Semantic search we
were able to efficiently develop a compelling application that
opens up a new and exciting market for the Company." said
Marvin Igelman, CEO of
Sprylogics. "Whether you are following a game, player or
league, Breaking Sports will keep you aware of all the relevant
information you need in real-time. It's a gripping mobile
sports app that fantasy sports players and sports fanatics will
want to have." added Igelman.
The Company expects to announce the launching of Breaking Sports
shortly.
About Sprylogics
Sprylogics International Corp. is a technology provider of local
mobile search, semantic search and messaging solutions for
consumers and businesses.
The Company enables telecom operators, messaging and mobile
application providers to introduce new revenue streams into their
apps with its "Poynt-Enabled" SDK. Sprylogics semantically
aggregates and distributes useful local content by making it
searchable via its patented geographical and contextual targeting
technology. Sprylogics also markets Poynt; an award winning,
all-in-one mobile local search App that has garnered over 20
million downloads.
Visit www.sprylogics.com, or follow @poynt on Twitter.
Download the Poynt App on your smartphone at
http://m.poynt.com.
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Cautionary and Forward-looking Statements
- Statements contained in this news release, which are not
historical facts, are forward-looking statements that involve risk,
uncertainties and other factors that could cause actual results to
differ materially from those expressed or implied by such
forward-looking statements. There can be no assurance that
such statements will prove to be accurate and actual results and
future events could differ materially from those anticipated in
such statements. All forward-looking statements included in
this news release are based on information available to the Company
on the date hereof. Forward-looking statements are subject to
known and unknown risks, uncertainties and other factors that could
cause actual results of Sprylogics to differ materially from the
conclusion, forecast or projection stated in such forward-looking
statements. These risks, uncertainties and other factors include,
but are not limited to factors referenced in Sprylogics' other
continuous disclosure filings, which are available
at www.sedar.com. Readers should not place undue reliance on
these forward-looking statements. The Company assumes no obligation
to update any forward-looking statements, except as required by
applicable securities laws.
SOURCE Sprylogics International Corp.