ePals(R) Receives Regulatory Approval for Chinese Joint Venture and Expands Relationship With Neusoft(R) to Include Content P...

ePals Corporation (TSX VENTURE: SLN), an education media company and the world's
leading safe social learning network, today announced that its joint venture
with NeuEdu for the creation of ePals China under the name NeuPals has received
its Chinese business license and has begun formal operations, bringing ePals'
safe and secure social learning network into China in partnership with one of
China's premiere technology and education companies.


"Chinese teachers and students, like their counterparts around the world, are
eager for cultural exchange from different global perspectives," said Dr. Jiren
Liu, Chairman of NeuEdu. "Connecting Chinese and English language students with
each other in authentic learning experiences is a great way for them to better
understand other cultures while helping each other practice and improve their
written and spoken foreign language skills."


As outlined in the Ministry of Education's Medium and Long-term National
Educational Reform and Development Plan (2010-2020), the Chinese government
plans investment in the education sector to strengthen internationalization of
the Chinese education system, and promote global awareness to the younger
generation, an initiative that will impact more than 200 million students from
primary through secondary levels for a market capitalization that Deloitte
estimates around RMB 960 billion (approx. USD 160 billion).


Separately, ePals announced a long term publishing agreement between ePals'
Publishing Group affiliate, Carus Publishing Inc., with Neusoft Publishing for
the translation, localization and publication in China of Chinese language
versions of ePals' award-winning children's books, magazines and content from
outside of China and use of that translated Mandarin-language content by ePals
outside of China. In the United States, the American Council on the Teaching of
Foreign Languages reports that Chinese language learning is the fastest growing
language taught in U.S. schools.


"The translation of ePals content into Mandarin positions ePals to deliver
high-quality physical and digital media products in multiple languages to major
markets around the world," said Thomas Middelhoff, Chairman of ePals
International. "Internationally, new learning standards focused on critical
thinking, problem solving, communication and non-textbook based learning are
emerging, driving global demand for ePals' award-winning media products and
content," continued Middelhoff.


According to China's "Book Retail Market Report 2011," the kids' book market
grew steadily at a rate over 10% from 2009 to 2012, and is estimated to continue
growing. And the China Press and Publication, a media authority affiliated with
the country's General Administration of Press and Publication, says China's
children's publishing market is in its "Golden Age," with the next growth point
focusing on digital publishing.


About ePals Corporation
ePals Corporation (TSX VENTURE: SLN) is a leading education media and safe
social learning company connecting K-12 schools, students, teachers and parents
around the world for shared, 21st century learning. ePals operates the K-12
market's premier social learning network, connecting millions of users in over
330,000 schools for collaboration around high quality content and educational
projects. ePals also publishes industry-leading children's literature in
physical and digital formats. These magazines, books and mobile apps are
subscribed to by hundreds of thousands of families and approximately one-third
of all US middle schools. ePals' award-winning products and brands include: the
ePals Global Community(TM); SchoolMail(R)365; LearningSpace(R); In2Books(R),
Cricket(R) and Cobblestone(R). ePals customers and partners include the
International Baccalaureate, Microsoft Corporation, Dell Inc., IBM Corp. and
leading school districts across the United States and globally. ePals reaches
approximately 850,000 classrooms and millions of teachers, students and parents
in approximately 200 countries and territories. For the ePals Global
Community(TM), visit www.epals.com.


About NeuEdu Co., Ltd.
Founded by Neusoft Holdings, NeuEdu is a leading provider of educational
products and services. Benefiting from its more than 20 years of practical IT
industry experience and profound insight into IT education, NeuEdu is committed
to integrating cutting- edge educational resources and products from Neusoft and
its strategic business partners worldwide by advocating interactive learning
methodologies supported by internet and cloud computing technologies. NeuEdu
provides life-cycle online and offline educational services targeted to
preschool, K-12, and vocational segments. Its portfolio includes preschool
enlightenment, international SLN and vocational skills promotion, etc.
Advocating" Information technology serves the future of education", NeuEdu
incorporates scientific learning approach with leading learning technology for
educational purpose to improve individual learning ability and to create more
social values continuously. For NeuEdu Co., Ltd, visit www.neuedu.com


About Neusoft Publishing 
Neusoft Publishing ("NP") is an authentic and fast growing house of publishing
recognized by State General Administration of Press and Publication of P. R.
China. NP provides quality content in the subject of IT related text books for
college students nationwide and children targeted learning materials, popular
books and English learning software for Chinese young learners. NP also operates
Software Engineer, a national key periodical. NP provides readers with both
physical and digital reading experience plus apps for lower age groups. Based on
its strategic partnership with Key Laboratory of China's Ministry of Education
on Child Development & Science Learning, NP has the theme package of
publications focusing on lower age groups to readers on a monthly basis. NP's
scientific related publications are based on inquiry theory with 84 theme
packages, 420 publications, covering approximately 300 colleges with millions of
students in 20 provinces in China.




FOR FURTHER INFORMATION PLEASE CONTACT: 
Chief Financial Officer
Aric Holsinger
ePals Corporation
Phone: (703) 885-3400
aholsinger@corp.epals.com


Investor Relations
Cory Pala
E.vestor
Phone: (416) 657-2400
cpala@corp.epals.com


SVP, Marketing & Corporate Communications
Will Jarred
ePals Corporation
Phone: (703) 885-3400
wjarred@corp.epals.com
Epals Corporation (TSXV:SLN)
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