Report from Pivotree and Spryker revealed 90%
of respondents have seen increase in demand for digital B2B buying
experiences in past two years
Pivotree Inc. (TSXV: PVT) (“Pivotree” or the “Company”), a
leading provider of frictionless commerce solutions and services,
has teamed up with commerce technology platform Spryker, the
leading composable commerce platform for sophisticated use cases in
B2B Commerce, Enterprise Marketplaces, and Thing Commerce, to
sponsor a trends report on buying behavior in the B2B space.
Developed by WBR Insights and B2B Online, the report surveyed 100
leaders from B2B companies across the U.S. and Canada. It explores
cross-functional alignment in B2B companies and aims to provide
readers with details about the latest innovations in B2B sales and
customer journey development.
“The B2B commerce realm has witnessed a significant shift
towards online purchasing,” said Bill Di Nardo, CEO at Pivotree.
“With this shift, it is vital that businesses seek to understand
and adapt to these new buying behavior norms and according to the
report, many B2B leaders feel that they can and should be improving
their processes to adapt to this new reality.”
33% of respondents say they are not satisfied with their ability
to provide an excellent customer buying experience and almost all
respondents (90%) say that the demand for digital B2B buying
experience has increased over the past two years. To account for
this substantial growth in digital, many B2B organizations look to
the thriving consumer eCommerce sector as a blueprint for their own
customer journeys, with many B2B brands leveraging “marketplace”
experiences with first-and third-party vendors to sell both
products and services to other businesses.
The challenge that B2B companies are faced with is how they can
best improve and optimize their customer buying experience.
Companies can start implementing key strategies such as website
optimization, personalization, secure check-out, customer support
channels, and using data analytics to understand buyer behavior.
Achieving success in this space ultimately depends on what
technologies companies have at their disposal and how effectively
they can use them. According to the respondents, the most important
solutions and technologies to their customers’ digital purchasing
journeys are:
- Supply chain management systems (87%)
- CRM solutions (76%)
- Third-party eCommerce platforms (53%)
- Mobile and smartphone apps (51%)
To further simplify the B2B buying process, companies should
integrate predictive search, personalization, comprehensive digital
catalogs, video tutorials, and educational materials. Leveraging
these strategies will inevitably result in a more personalized and
interactive customer experience.
Additionally, the role of AI in digital B2B strategies cannot be
overlooked. Generative AI technologies can deliver real-time,
personalized customer service, efficiently handle queries, offer
product recommendations, and automate many back-office processes.
The report found that many B2B leaders have a positive view of AI,
with 72% of respondents saying they expect AI to make their work
more accurate.
“In the evolving B2B landscape, the convergence of artificial
intelligence and digital commerce is poised to redefine the
future,” said Boris Lokschin, Co-founder and CEO at Spryker. “As
businesses embrace generative AI to increase efficiency and
productivity, use cases around automated customer service,
inventory management and real time pricing optimization emerge.
Companies might increasingly use generative AI to better train
sales teams, to detect fraud or automatically generate contracts
and manage those in order to achieve efficient growth or
“AI-fficiency.” This smart application of AI not only ensures
scalability but also empowers enterprises to meet the evolving
expectations of customers, ushering in an era where AI becomes the
catalyst for efficiency and innovation in the B2B sector."
Over the next few years, B2B companies expect to become more
customer-centric and overall, B2B distributors and manufacturers
will implement a mixture of internal and customer facing solutions
to increase digitization, produce insights, and optimize their
supply networks for the next phase of B2B eCommerce.
To read the full report, please visit
https://www.pivotree.com/resources/driving-digital-growth-in-the-b2b-customer-journey/
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
About Pivotree
Pivotree, a leader in frictionless commerce, designs, builds and
manages digital platforms in Commerce, Data Management, and Supply
Chain for over 250 major retail and branded manufacturers globally.
Pivotree’s portfolio of digital solutions, managed and professional
services help provide retailers with true end-to-end solutions to
manage complex digital commerce platforms, along with ongoing
support from strategic planning through platform selection,
deployment, and hosting, to data and supply chain management.
Headquartered in Toronto, Canada with offices and customers in the
Americas, EMEA, and APAC, Pivotree is widely recognized as a
high-growth company and industry leader. For more information,
visit www.pivotree.com
About Spryker
Spryker is the leading composable commerce platform for
enterprises with sophisticated business models to enable growth,
innovation, and differentiation. Designed specifically for
sophisticated transactional businesses, Spryker’s easy-to-use,
headless, API-first model offers a best-of-breed approach that
provides businesses the flexibility to adapt, scale, and quickly go
to market while facilitating faster time-to-value throughout their
digital transformation journey. As a global platform leader for B2B
and B2C Enterprise Marketplaces, Thing Commerce, and Unified
Commerce, Spryker has empowered 150+ global enterprise customers
worldwide and is trusted by brands such as ALDI, Siemens, Hilti,
and Ricoh. Spryker is a privately held technology company
headquartered in Berlin and New York backed by world class
investors such as TCV, One Peak Partners, ProjectA, Cherry
Ventures, and Maverick Capital. Learn more at spryker.com and
follow Spryker on LinkedIn and X.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231128943449/en/
For further information: Sarah Kirk-Douglas, Vice
President of Marketing, Pivotree sarah.kirk-douglas@pivotree.com
905-251-6502
Pivotree (TSXV:PVT)
過去 株価チャート
から 11 2024 まで 12 2024
Pivotree (TSXV:PVT)
過去 株価チャート
から 12 2023 まで 12 2024
