Knightscove Media Corp. (TSX VENTURE: KC.A)(TSX VENTURE: KC.B)("Knightscove", "Company") is pleased to announce that Former Senator Jerry S. Grafstein will be joining the Board of Directors of the Corporation.

"I have had the opportunity to come to know Mr. Grafstein (Jerry) over the past year and experience the unique knowledge, wisdom and insight into the future of our industry that he possesses", said Leif Bristow, President and CEO. "As a co-founder of iconic Canadian Media successes CityTV and YTV, Jerry knows what is required to achieve value for stakeholders and consumers alike. As we move forward with our broadcast platform in the U.S. and Canada his knowledge of the industry, his direct access to many of the key figures throughout the world and his overall commitment to the creation of a broadcast platform dedicated to programming that enriches the family of all ages makes his contribution extremely valuable."

"I am delighted to join Leif and his experienced team at Knightscove to expand and once again create new media opportunities," stated Mr. Grafstein.

This will also reunite Mr. Grafstein in a working relationship with Dale Taylor, President of Knight TV, who many credit as the architect of the programming that made YTV Canada's most successful independent specialty channel.

Additionally, Mr.Grafstein will head the Executive Committee of the Board and will work closely with management on the implementation of its Broadcast Strategy. We are all very thrilled to welcome Jerry to Knightscove.

Below is a partial resume for Mr. Grafstein:

Mr. Grafstein holds degrees from University of Western Ontario and University of Toronto. He taught in the Bar Admission Course at Osgoode Hall and to Certified General Accountants.

Mr. Grafstein has wide-ranging legal and business experience in all aspects of media. He was a co-founder of a range of media companies, focusing on TV and radio broadcasting, film production, cable, wireless communications, and publication enterprises in Canada, the USA, the UK and South America. He was an advisor to several key government ministries, including Transportation, External Affairs, Consumer and Corporate Affairs and Justice.

He was co-founder of Red Leaf Communications Company, a political advertising and production consortium. He was founder of the Journal of the Liberal Thought.

Appointed to the Senate of Canada in 1984 by then Prime Minister Pierre Elliott Trudeau, Mr. Grafstein served on all Senate Committees, including the Foreign Affairs and the Legal and Constitutional Affairs Committees. He served as Chairman of the Senate Banking, Trade and Commerce Committee. His private member's bills included the establishment of a Parliamentary Poet Laureate. While in the Senate, he was the longest serving Co-Chair of the Canada-United States Inter-Parliamentary Group (the largest inter-parliamentary group in Canada), and a long serving senior officer of the Organization for Security and Co-Operation in Europe Parliamentary Assembly (OSCE PA), the world's largest parliamentary organization dedicated to human rights, democratic rights, economic security and co-operation.

He has written and lectured on communications, law, politics, culture, trade, human rights, economic affairs, history and advertising. His book is entitled Beyond Imagination.

Mr. Grafstein co-organized "Canada Loves New York" in November 2001, when over 26,000 Canadians visited New York City after September 11, to assist New York City's recovery after 9/11, called the largest peaceful invasion of Canadians since the War of 1812. In July 2003, he co-organized "Toronto Rocks," the largest ticketed band concert in history, attended by almost 1/2 million people, to offset the negative impact on Toronto in the global media as a result of the SARS outbreak. In December 2004 he co-organized "Canada for Asia", a 3-hour broadcast telethon in aid of relief for Tsunami victims, raising over $15,000,000.

During his professional business career, he was involved in over forty start-ups in Canada, the United States, South America and the U.K. He is a co-founder of The Wellington Street Post (www.wellingtonstpost.com), an internet newspaper. While as Senator, he was made an Honourary Chief of the New York Fire Department and Honourary Commandant of the U.S. Marine Corp by the Canada-United States Inter-Parliamentary Group.

On November 4, 2005 he was named one of Canada's 100 most important "Public Intellectuals" by the National Post in their series "Beautiful Minds".

On November 12, 2005 he was made a Duke of Friulani, Italy (Ducato dei Vini Friulani).

Mr. Grafstein retired from the Senate on January 1, 2010. He continues his law practice in corporate finance and communication law as counsel to Minden Gross LLP in Toronto. He is Board member of several listed Canadian companies. He founded and chairs The Toronto Institute of Public Policy dedicated to practical solutions for municipal issues. He remains active in the local and volunteer affairs in Toronto.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release or the information contained herein.

Contacts: Knightscove Media Corp. Leif Bristow President and CEO (416) 444-7900 x222

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