Killi expands consumer privacy product into
the fastest-growing advertising region in the world
NEW YORK, Dec. 17, 2019 /CNW/ - Killi, a consumer-led
privacy application, wholly owned by Freckle Ltd. (TSXV: FRKL),
today announced the expansion of its identity product to the
Asia-Pacific region. The
expansion of Killi into this region brings consumer control of data
to emerging markets and furthers Killi's position as a global
leader in consumer privacy.
"Our entrance to the Asia
Pacific (APAC) market brings additional distribution for the
Killi product while adding an important new source of data for
companies and brands that are looking for compliant data in
emerging markets. While we have initially started our APAC
expansion with Singapore and
Australia, which are now live, we
plan on using this base to further expand throughout the region in
the new year," said Freckle CEO, Neil
Sweeney. "Expanding Killi to a region that holds 60% of the
world's population creates opportunities for those consumers in
these markets to be compensated for their data for the first
time. Investors can anticipate additional market
announcements, as well as product enhancements in the near term
that will further solidify our model."
The APAC advertising market according to MAGNA, the global
research division of advertising agency IPG, is currently valued at
USD186 billion, and expected to grow
at a rate of 6.3% in 20201.
Additionally, according to Zenith, a division of global advertising
agency Publicis, the APAC region will be responsible for the
largest share of global ad growth in 2020, contributing 33.8% of
all new dollars and expanding its overall share of the global
advertising market to 43%2 This comes in
contrast to the USA market which
is expected to see its share of global ad dollars slip to 36% from
37.1%.
About Freckle
Freckle's consumer identity mobile application "Killi"
(killi.io) allows consumers to take back control of their digital
identity from those who have been using it without their consent.
With Killi, consumers can opt-in and select specific pieces of
personal information that they would like to share with companies,
as well as answer specific surveys, and be compensated directly for
these answers. Download it here.
Freckle, via its data and offline measurement products, also
allows leading brands and platforms to measure the effectiveness of
their advertising by independently matching media spend to in-store
visitation while remaining media agnostic. Freckle's technology is
used by Fortune 500 brands like McDonald's, Lexus, Walmart, Verizon
and AT&T, and is a core component of the top demand-side
platforms (DSPs) and data management platforms (DMPs) used around
the world.
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1
http://www.digitalmarket.asia/apac-ad-spend-growth-to-increase-7-4-in-2019/
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2
https://www.thedrum.com/news/2018/06/19/asia-pacific-account-338-global-ad-spend-2020
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For more information, please visit freckleiot.com /
killi.io
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SOURCE Freckle Ltd.