JCDecaux and Huawei to Drive Global Deployment of Small Cell Base Stations
2014年12月4日 - 1:40AM
ビジネスワイヤ(英語)
Regulatory News:
JCDecaux SA (Paris:DEC), the largest outdoor advertising company
in the world, and Huawei today announced a technical cooperation to
combine both companies’ core competencies and drive crowd-sourcing
small cell deployment globally. By integrating JCDecaux's site
resources and expertise in site design and installation into
Huawei's small cell deployment project, telecom operators can then
address the challenge of acquiring suitable sites for small cell
base stations thereby enriching mobile services and enhancing the
user experience.
With smart devices now a well-integrated aspect of many people’s
daily lives, strong signal reception is critical in improving the
user experience. Macrocell base stations and traditional Digital
Antenna Solutions are no longer able to meet the growing demands
for data volume due to insufficient signal penetration, low signal
to noise ratio (SNR), structure complexity, as well as high
construction and operation costs. By comparison, small cells can
improve coverage and deliver additional capacity where needed at
lower equipment costs and with fewer deployment requirements. Small
cell is driving the development of mobile communication, but the
deployment of this technology has been hampered by the lack of
suitable base station locations.
To address this, Huawei has developed the “Crowd-Sourcing Small
Cell” deployment model and invited site owners into the ecosystem.
With site owners involved in the deployment of base stations,
operators can lower deployment costs and speed up its process,
effectively establishing a new business model.
JCDecaux is pleased to collaborate with Huawei, bringing its
extensive portfolio of more than 1 million assets in city centers,
airports, transport environments or shopping malls to this
initiative. By developing smart and aesthetic solutions and
supporting the involvement of cities, diverse transport and mall
operators, JCDecaux, once again, highlight their strong commitment
towards connectivity initiatives.
This cooperation will be extended across continents, with
Huawei’s local representatives actively proposing new partnership
opportunities that could be supported by JCDecaux’s resources in
target markets, driving small cell deployments on a large scale.
Huawei’s small cell base stations could be found at JCDecaux’s
outdoor advertising locations, helping operators to improve
coverage and control the costs involved in small cell deployment,
and bringing better mobile services and an enhanced experience to
users globally.
Key Figures for the Group
- 2013 revenues: €2,676m; Revenues for the first nine months of
2014: €1,974m
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 index
- No.1 worldwide in street furniture (480,400 advertising
panels)
- No.1 worldwide in transport advertising with more than 145
airports and more than 276 contracts in metros, buses, trains and
tramways (379,000 advertising panels)
- No.1 in Europe for billboards (191,000 advertising panels)
- No.1 in outdoor advertising in the Asia-Pacific region (211,400
advertising panels)
- No.1 in outdoor advertising in Latin America (30,000
advertising panels)
- No.1 worldwide for self-service bicycle hire
- 1,082,400 advertising panels in more than 60 countries
- Present in 3,700 cities with more than 10,000 inhabitants
- 11,900 employees
JCDecaux SACommunications Department: Agathe
Albertini+33 (0) 1 30 79 34 99 –
agathe.albertini@jcdecaux.frorInvestor Relations: Nicolas
Buron+33 (0) 1 30 79 79 93 – nicolas.buron@jcdecaux.fr
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