Visionstate and Visio Media Integrate NFC Tech
2013年12月5日 - 2:11AM
Marketwired
Visionstate and Visio Media Integrate NFC Tech
EDMONTON, ALBERTA--(Marketwired - Dec 4, 2013) - Visionstate
Inc., a division of CSM systems corp. (TSX-VENTURE:CKX), is
collaborating with Visio Media to integrate new NFC technology with
their ViCCi interactive directories at Southgate Centre in
Edmonton, Alberta.
NFC (Near Field Communication) is incorporated into most
smartphones which allows shoppers to pull information from an
advertisement by simply tapping it. Once the shopper taps the
designated position on the directory ad with their phone, they will
have access to a variety of benefits -coupons, product information,
retail websites, restaurant menus, social media pages, and
contests. Visionstate views this as an opportunity to integrate its
mobile directory in the near future, similar to their current QR
coded mobile ViCCi at Guildford Town Centre (Surrey, BC), where all
the information from the full directories can be viewed on
shopper's pocket device.
Visionstate's ViCCi (Virtual Customer Care Interface) has been
informing, engaging, and wayfinding shoppers at Southgate Centre
for over eight years. This additional interactive component, which
is overlaid on the ViCCi directory, will engage Southgate Centre
guests in a new way with this creative mobile shopping
experience.
Southgate is one of the top performing malls in Canada and is
known for its forward thinking attitude towards technology and
customer service.
Visio Media is Visionstate Inc.'s local media sales partner in
Edmonton that is bringing this new location based mobile marketing
technology to Canada and leading this project. Founders Fouad
Masri, Nicolette Leonardis, and Boaz Lau say that this will expand
their advertising outside traditional advertising means, gain a
larger reach with improved analytics, and give them an edge when
moving forward in the digital out of home advertising market.
The NFC campaign launches December 4, 2013 at Southgate
Centre.
About Visionstate Inc.
Visionstate is the leader in interactive technology software
that connects the world with enhanced guest services. Engaging
customers throughout a facility, from touchscreen directories to
mobile applications to cleaning management software, Visionstate
adds to a building's experience with its original interactive
solutions.
Visionstate Inc.Christopher SmithVP Business
Development780-425-9460chris@visionstate.comwww.visionstate.com
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