SMITHS FALLS, ON, Aug. 17, 2016 /CNW/ - Tweed Inc. ("Tweed" or "the
Company"), wholly owned subsidiary of Canopy Growth Corporation
(TSX: CGC) and Canada's largest
marijuana producer today launched an Artist in Residence program in
an effort to bring its voice and the dialogue about cannabis into
Canada's artistic communities. The
Company is proud to announce that Ezra
Soiferman, the Montreal-based documentary filmmaker and
photographer, will be the first to fill the new role, believed to
be the first of its kind in the world.
Cannabis and art have always fit together, but never quite like
this.
"As an emerging brand in an emerging industry, we want to be
able to tell our story in creative ways to make memorable and
unique first impressions," said Martin
Strazovec, Tweed's Chief Creative Officer. "Ezra is a gifted
storyteller who will help us expand our reach through his art."
Some of the photography-based projects from the year-long
residency will be based on cannabis related subjects and themes
such as marijuana and hemp, while others will be photo series and
photo-based music videos that speak to the Canadian cities and
towns where the Company operates.
Ezra comes to this residency with a long list of
cannabis-related credentials to complement his twenty-year career
in film and television since graduating from NYU's Tisch School of the Arts in 1994. His
cannabis background includes co-directing the award-winning 1993
medical marijuana film Pressure Drop and creating Hemp for the
Homeless in 2006, a project which donated functional hemp food and
clothing kits to Montreal homeless
shelters. Ezra was introduced to the Tweed team when he filmed a
scene from his 2015 CBC Documentary Channel movie "Grass Fed". The
documentary explored cannabis edibles through the eyes of comedian,
sciatica patient and Tweed customer Mike
Paterson.
Together, Tweed and Soiferman hope to "bring art to cannabis and
cannabis to art." Taking a broad view of the burgeoning cannabis
landscape, there is a unique opportunity to engage with a number of
communities through the arts. With legalization comes an evolving
understanding of cannabis and how it will be woven into society,
and Tweed's Artist in Residence program will become an outlet for
artistic expression that aligns with Tweed's values as a proudly
Canadian company.
"I have always strived to produce work that educates, entertains
and even enlightens. Doings so with a forward-thinking company like
Tweed will be a highlight in my career and help to bring my stories
and images to an increasingly diverse audience," said
Soiferman.
Soiferman's first Artist in Residence project is "The Walls of
Montreal" a photo-based music
video that will make its premiere at the N.D.G. Off The Wall Film
Festival in Montreal
on Friday, August 26th. Subsequent photo projects will be
announced throughout the year at Tweed.com and Soiferman's
EzraSoiferman.com.
Here's to Future Growth.
About Tweed Inc.
Tweed Inc. is a Canadian company licensed under the Marihuana
for Medical Purposes Regulations to produce and sell marijuana to
authorized customers. Tweed strives to supply a wide selection of
marijuana, as diverse as the patients who trust the company with
their patronage. For more information visit www.tweed.com.
About Ezra Soiferman
Montreal-based filmmaker and
photographer Ezra Soiferman shoots
and directs documentaries and photo series about people, places and
things that warm hearts, uplift spirits, and frequently provoke
thought and laughter. His works (including "Grass Fed", "Dockside
to Bedside: 100 Years of Herzl", "Man of Grease" and "Tree Weeks")
have screened or won awards at over 35 film festivals worldwide
since 1994, when he graduated from NYU's Tisch
School of the Arts. Soiferman has produced film festivals,
served on festival juries and is the co-founder and director of the
Montreal Film Group, a networking group for over 2500 Montreal film
and TV industry members, founded in 2004. His latest film is the
Muse Entertainment documentary "Grass Fed" which premiered in late
2015 on the CBC's Documentary Channel and can be seen on iTunes.
Soiferman's latest photo project is the acclaimed "Last Game at The
Forum" which featured a coffee table book, gallery exhibit and
music video about the final Canadiens hockey match played at the
Montreal Forum prior to its closing in 1996. Ezra shares his films,
photos and writings at www.EzraSoiferman.com.
Forward-Looking Statements
This news release contains forward-looking statements. Often,
but not always, forward-looking statements can be identified by the
use of words such as "plans", "expects" or "does not expect", "is
expected", "estimates", "intends", "anticipates" or "does not
anticipate", or "believes", or variations of such words and phrases
or state that certain actions, events or results "may", "could",
"would", "might" or "will" be taken, occur or be achieved.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of Canopy Growth Corporation, Tweed
Inc., Tweed Farms Inc. or Bedrocan Canada Inc. to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements. The
forward-looking statements included in this news release are made
as of the date of this news release and Canopy Growth does not
undertake an obligation to publicly update such forward-looking
statements to reflect new information, subsequent events or
otherwise unless required by applicable securities legislation.
Neither the Toronto Stock Exchange nor its Regulation Services
Provider (as that term is defined in policies of the Toronto Stock
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
SOURCE Canopy Growth Corporation