FODMAP Friendly products cater up to 15% of
the world's population suffering from IBS (Irritable Bowel
Syndrome) symptoms. Plant-based, Clean Label and Soy-Free
Certifications by Else were successfully attained prior to the
first product launch in the U.S. market.
VANCOUVER, BC, July 8, 2021 /CNW/ - ELSE NUTRITION
HOLDINGS INC. (TSXV: BABY) (OTC: BABYF) (Frankfurt: 0YL) ("Else" or
the "Company") the Plant-Based baby, toddler and
children nutrition company, today announces it has
attained FODMAP certification.
A FODMAP Friendly product ensures it is safe for those suffering
from IBS symptoms. The FODMAP Friendly Certification Trademark is a
globally registered Certification Trademark for low FODMAP packaged
foods, certifying FODMAP levels in food products; laboratory
tested, to be low in FODMAPs. FODMAP, short for Fermentable
Oligosaccharides, Disaccharides, Monosaccharides and Polyols,
are short-chain carbohydrates (sugars) the small intestine
absorbs poorly. Approximately 1 in 7 people (or 15%, over 1 billion
people globally) suffer IBS type symptoms – Approximately 15 times
more people require a diet low in FODMAPs than a
gluten-free diet.
"Wanting to support stomach wellness, attaining the FODMAP
Certification was important as it gives our customers the assurance
that Else products are safe for those with IBS symptoms,"
said Hamutal Yitzhak, CEO and
Co-Founder of Else Nutrition. "It aligns with our product DNA of
Clean Label, whole food nutrition that parents can feel good about
providing to their children." She added.
"FODMAP Friendly are so excited to partner with and certify Else
Nutrition, the first FODMAP Friendly certified baby, toddler and
children nutrition company in the world! Having been laboratory
tested as low FODMAP and FODMAP Friendly certified, Else Nutrition
is providing those with IBS globally the Confidence to Eat and
Shop," said Kiarra Martindale,
Accredited Practicing Dietitian and Business Development and
Marketing Manager of FODMAP Friendly.
This latest certification adds to Else Nutrition's portfolio of
distinguished certifications which include The Clean
Label ProjectTM as well as certifications for being
a Plant-Based Product, and Beyond Soy for being Soy-free.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food and nutrition company
focused on developing innovative, clean and plant-based food and
nutrition products for infants, toddlers, children, and adults. Its
revolutionary, plant-based, non-soy, formula is a clean-ingredient
alternative to dairy-based formula. Else Nutrition (formerly INDI)
won the "2017 Best Health and Diet Solutions" award at the Global
Food Innovation Summit in Milan.
Else Plant-Based Complete Nutrition for Toddlers was ranked last
Fall as the #1 top seller in the baby and toddler formula category
on Amazon. The holding company, Else Nutrition Holdings Inc.,
is a publicly traded company, listed as TSX Venture Exchange under
the trading symbol BABY and is quoted on the US OTC Markets QX
board under the trading symbol BABYF and on the Frankfurt Exchange
under the symbol 0YL. Else's Executives includes leaders
hailing from leading infant nutrition companies. Many of Else
advisory board members had past executive roles in companies
such as Mead Johnson, Abbott Nutrition, Plum Organics and leading
infant nutrition Societies, and some of them currently serve
in different roles in leading medical centers and academic
institutes such as Boston Children's Hospital, Pediatrics at
Harvard Medical School, USA, Tel Aviv
University, Schneider Children's Medical Center of
Israel, Rambam Medical Center and
Technion, Israel and University
Hospital Brussels, Belgium.
For more information, visit: elsenutrition.com or
@elsenutrition on Facebook and Instagram.
TSX Venture Exchange
Neither the TSX Venture Exchange nor its regulation services
provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute
"forward-looking statements" within the meaning of applicable
securities legislation. Forward-looking statements are typically
identified by words such as "will" or similar expressions.
Forward-looking statements in this press release include statements
with respect to the anticipated dates for filing the Company's
financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID 19 and that the
manufacturing, broker and supply logistic agreement with the
Company do not terminate. Actual results may differ from the
estimates, beliefs and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to
place undue reliance on any forward-looking statements, which
reflect management's expectations only as of the date of this press
release. The Company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
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SOURCE Else Nutrition Holdings Inc.