Global Also Takes the #1 and #2 Spots in the
Coveted 18-34 Demo with Survivor and Big Brother
Canada
Canada's
Wildcard Houseguests are Revealed at the First Live Eviction Show
Tonight at 8 pm ET/PT on
Global
Big Brother Canada was the Most
Talked about Series Amongst Canadians on Twitter
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Twitter at @shawmediaTV_PR / @GlobalTV_PR
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TORONTO, March 3, 2016 /CNW/ - Let the drama begin!
Canada's favourite house party
kicked off with a bang last night as preliminary overnight data
from Numeris reveals 988,000 viewers (2+) watched the
Big Brother Canada Season 4 premiere on
Global, up 17% over last season's premiere. Reality fan
favourite Big Brother Canada was also the #2 series
(342,000 viewers) for 18-34, growing the coveted younger
demo by 30% year-over-year, only behind Global's
Survivor with 359,000 viewers (18-34).
Additionally, Survivor and Big Brother
Canada drew in impressive numbers for the 18-49 demo as the
#2 and #3 series respectively of the night.
In a surprising turn of events during last night's Big
Brother Canada premiere, Host Arisa Cox revealed that two
of the houseguests – Ottawa
brothers Philippe and Nicholas – must act as one team throughout
the season. Playing as one houseguest, only one brother can compete
in house competitions, and decide together who they will nominate
for eviction, and if they are crowned the winners, they must split
the prize.
DATA HIGHLIGHTS:
- Last night's Big Brother Canada premiere
increased by 17% (2+), 30% (18-34), 33%
(18-49), and 20% (A25-54) over last season's premiere
- In the 18-49 demo, Survivor was the #2
series of the night with 694,000 viewers, followed by
Big Brother Canada as the #3 series with
552,000 viewers
- In addition to winning the 18-34 demo, Survivor
was also #1 series of the night for 25-54, and won its timeslot
across all key demos
- Big Brother Canada won its timeslot across
multiple demos in Calgary,
Edmonton, and Vancouver
Last night's premiere also sparked lots of social media buzz
with Big Brother Canada (#BBCAN4) taking over Twitter
feeds becoming the most talked about series on Twitter last night
in Canada. Meanwhile,
BigBrotherCanada.ca also had over a quarter of a million unique
visitors (229,000) and has received over 2 million page views for
Season 4 to date.*
The drama continues tonight at 8 pm ET/PT on Global with the first
eviction of the season, where the houseguests will be joined by two
international wildcard players voted in by Canadians. As a Big
Brother franchise world-first, the international wildcard
choices are: Jase Wirey (Big Brother
US), Nikki Grahame (Big Brother UK),
Tim Dormer (Big Brother Australia),
and Veronica Graf (Big Brother
Italy).
Big Brother Canada airs Wednesdays at
9 pm ET/PT, Thursdays
at 8 pm ET/PT, and
Sundays at 7 pm ET/PT.
Also returning is the Big Brother Canada Side
Show, which premieres Friday,
March 4 at 10 pm ET
on Slice™ and Saturday, March 5 at 8 pm
ET on Global, as well as Big Brother
Canada After Dark which airs seven days a week beginning
Friday, March 4 at
3 am ET on Slice™.
Viewers who miss the drama unfold can catch up on Big
Brother Canada following the broadcast the next day on
GlobalTV.com and Global Go.
Sources:
Numeris (BBM Canada) PPM Data Overnight Data, (Sp15: 3/23/15)
& (Sp16: 3/2/16), 2+,A1834, A1849, A2554, F1849, F2554,
Calgary, Edmonton, Vancouver, Total Canada.)
*Adobe Analytics, February 24, 2016
to March 2, 2016
SOCIAL MEDIA LINKS:
Twitter: @BigBrotherCA |
@Global_TV | #BBCAN4
Instagram: @BigBrotherCA |
#BBCAN4
Facebook: www.facebook.com/BigBrotherCA |
www.facebook.com/globaltelevision
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SOURCE Global Television