Investment by one of the world's largest
banking and financial services organizations leads to direct
benefits of 57% in terms of productivity and reduced marketing
costs
TORONTO, Aug. 14, 2018 /PRNewswire/ - NexJ Systems
Inc. (TSX: NXJ), a provider of intelligent customer management
solutions to the financial services industry, announced today that
a report from technology research firm Nucleus Research showed how
deploying its software enabled one of the world's largest banking
and financial services organizations to report an annual ROI of 42%
with a payback period of 2.8 years. It also helped the firm
increase data capture by 25 percent, reduce technology costs,
increase sales, boost manager productivity and customer
satisfaction.
According to the Nucleus report, the firm deployed NexJ Systems'
CRM to replace its aging Oracle Siebel applications, enabling it to
improve technology management with a platform that could support
new communication channels and embedded analytics and insights. The
move allowed it to provide salespeople and managers with
capabilities for data-driven decision making, reduce the burden of
manual data entry, and support more intelligent interactions with
clients with next-best action recommendations gleaned from both
internal and external data.
The bank needed an application that could enable it to better
differentiate itself with actionable analytics, giving salespeople
insights on the next best action needed based on transactional and
portfolio data as well as positive or negative news in a specific
sector. It chose NexJ Systems over other vendors based on the
company's functional capabilities in specific areas including
analytics, administration, mobile, desktop integration, client
management, and sales and service delivery, as well as user
interface.
"Looking ahead five years, Nucleus sees the full realization of
orchestration and the dominance of AI and bots presenting new
opportunities – and challenges – for CRM vendors and decision
makers," says Rebecca Wettemann, VP,
Research, Nucleus Research. "NexJ Systems' investments in AI and
other edge technologies help it maintain its position as an Expert
in the CRM Value Matrix."
NexJ Systems was chosen for a number of reasons, the most
important being the flexibility of its platform that allowed the
firm to integrate more easily with its other peripheral systems.
Trust shown by other financial firms also made a difference, NexJ
has deep domain expertise and experience in deploying large-scale
global implementations. NexJ was further able to demonstrate
support for regional compliance and cross-border data
jurisdiction.
"NexJ Systems is the CRM vendor of choice because, in this
scenario, the firm recognized the ability to elimination legacy
software license maintenance, redeploy IT and administrative staff
and reduce marketing costs. Nucleus expects that productivity
improvements will increase over time as use of the system expands,"
says Matthew Bogart, Vice President
of Marketing at NexJ Systems Inc.
Deployment of NexJ Systems' platform also enabled the financial
firm to report significant benefits in the following areas:
- Improved technology management.
- Lower license maintenance and IT support costs.
- Reduced administrative overhead.
- Increased sales and manager productivity.
- Reduced cost of sales and lower client-facing expenses.
Click here to read the complete Nucleus Research report on how
deploying NexJ Systems' CRM enabled this financial services firm to
meet its evolving needs and better differentiate itself with
actionable analytics. For more information about NexJ's integrated
desktop solutions, please visit www.nexj.com or email
info@nexj.com.
About NexJ Systems Inc.
NexJ Systems is a provider of
Intelligent Customer Management software for the financial services
industry. The Intelligent Customer Management suite is comprised of
NexJ's award winning-products that use artificial intelligence to
optimize customer management and increase advisor productivity, and
cognitive applications that use machine learning to recommend the
right actions to work smarter and faster.
Based in Toronto, NexJ has
clients throughout North America,
Asia Pacific and in Europe. For more information about NexJ
visit www.nexj.com, e-mail info@nexj.com, or call
416-222-5611. Join us on LinkedIn, follow us on Twitter, subscribe
to our YouTube channel, like us on Facebook or hang out with us on
Google+.
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SOURCE NexJ Systems Inc.