Canadians will discover premium quality paint in 494 new
designer colours to refresh their homes this spring
TORONTO, May 9, 2012 /CNW/ - Canadian Tire announced today
that it is expanding its paint offerings with the launch of the new
and exclusive Origins™ by Benjamin Moore®, now available in stores
across Canada. Canadians now have
access to high-quality interior and exterior paints available in an
easy to navigate palette of 494 exclusive designer colours curated
by the colour experts at Benjamin Moore, a recognized industry
leader. In addition, Canadian Tire stores offers a colour matching
service to help everyone get the perfect shade for any decorating
project.
"A growing number of Canadians are tackling do-it-yourself jobs
like painting as a budget-friendly way to update the look of their
home, but it can sometimes be daunting to find the right products
or that perfect colour to get the job done at the right price,"
says John Jobin, Vice-President,
Merchandising at Canadian Tire. "Origins™ by Benjamin Moore®,
exclusive to Canadian Tire, is an affordable, high-quality paint
Canadians can use to easily refresh their homes this season. The
Origins™ by Benjamin Moore® interior paint selection features
built-in primer eliminating the need for a separate primer on most
surfaces allowing customers to complete the job quicker and more
efficiently. Combined with our existing assortment of paint and
extensive range of accessories, Canadian Tire is the one-stop
destination for the paint needs of all Canadians."
A fresh coat of paint is one of the easiest and cost effective
ways to change or update the look of a room. Jodi Gilmour, realtor, décor expert and Host of
HGTV's For Rent, agrees: "Homeowners who want to change the
look of their homes can feel overwhelmed by the volume of colour
options and the desire to stay on trend while trying to create a
look they will enjoy for years to come," says Gilmour. "Whether
it's wowing family and friends or impressing potential buyers,
homeowners can find the right paint colour at Canadian Tire that
will set the tone and make their homes look new again."
Canadian Tire offers these tips and ideas to help Canadians love
their homes this spring:
- Identify how you want to feel. Colour impacts your mood
and can set the tone of a room. Decide whether you want to feel
relaxed or energetic, creative or peaceful in the space, before you
shop for paint colours.
- Learn to love whites. White is a great colour to use
when you want to create a clean slate or add some energy and
freshness to a room. If you want to warm up a room, use a creamy,
soft white colour, such as Alabaster Shell (OR-40) or Spun Sugar
Glaze (OR-288).
- Make a great first impression. The entrance way or
vestibule is the first thing you see when entering a home. Whether
it's a visit from the in-laws or a potential buyer, wow them with a
warm and welcoming colour.
- Play with colour. Go outside of your comfort zone and
brighten up your home with the season's hottest colours. Spice up
your room by using tangerines, warm oranges and corals on the
walls.
- Paint outside the lines. Re-painting your trim, which is
typically prone to marks and scratches, will make your whole house
feel new again. Look up! Adding a colour, like Ice Floe (OR-394),
to your ceiling can actually make a room feel taller.
The complete Origins™ by Benjamin Moore® line includes a
selection of premium interior and exterior paints that are
available in a variety of finishes.
- Origins™ by Benjamin Moore®, Premium Interior: Starting
at $39.99, this easy to apply paint
has a built-in primer, which offers great coverage and a washable
finish suitable for a wide variety of interior surfaces.
- Origins™ by Benjamin Moore®, Ultimate Interior: Starting
at $44.99, in addition to a built-in
primer, this paint features Microlinx™ technology which provides
enhanced durability to withstand repeated washing and superior
stain release.
- Origins™ by Benjamin Moore®, Ultimate Exterior: Starting
at $48.99, this premium quality
exterior paint is 100% acrylic latex and designed for all-weather
to offer resistance against the harshest elements.
For more information about Origins™ by Benjamin Moore®, please
visit www.canadiantire.ca or a local Canadian Tire store.
ABOUT CANADIAN TIRE
Canadian Tire Corporation, Limited (TSX: CTC, CTC.a) is one of
Canada's most-shopped general
retailers and the country's largest sporting goods retailer, with
more than 1,700 retail and gasoline outlets from
coast-to-coast. Our primary retail business categories -
Automotive, Living, Fixing, Playing, Sports and Apparel - are
supported and strengthened by our Financial Services division,
which offers such products and services as Canadian Tire Home
Services, credit cards, retail deposits, in-store financing,
product warranties, and insurance. Nearly 68,000 people are
employed across the Canadian Tire enterprise, which was founded in
1922 and remains one of Canada's
most recognized and trusted brands.
ABOUT BENJAMIN MOORE
Benjamin Moore & Co., a Berkshire Hathaway company, was founded
in 1883 and established its Canadian operations in 1906. It is one
of North America's leading
manufacturers of premium quality residential, commercial and
industrial maintenance coatings. Benjamin Moore has been a
longstanding steward of the environment with a relentless
commitment to sustainable manufacturing practices plus the ongoing
development of the most eco-responsible formulations possible.
SOURCE CANADIAN TIRE CORPORATION, LIMITED