Named as a top franchise opportunity in 2023
by Entrepreneur Magazine's Franchise 500®, The Vitamin Shoppe plans
to open at least 12 new U.S. franchise stores this year with local
partners
SECAUCUS, N.J., Feb. 6, 2023
/PRNewswire/ -- The Vitamin Shoppe, an omnichannel specialty
retailer of nutritional products, today announced the opening of
its first-ever, new franchise location, located in Valparaiso, Indiana. The store launched with a
grand opening celebration on February
2, attended by senior company executives and franchise
owners, Rick and Rochelle
Cantrell.
The new store marks a key milestone in an expanding franchise
program, the first of its kind in The Vitamin Shoppe's 46-year
history, which will grow the brand into numerous new markets around
the United States. To date, the
company has signed 58 franchise territories to 15 franchise
partners, with 12 or more stores planned to open in 2023, in
addition to Valparaiso.
The next new franchise store, scheduled to open later this
spring, is located in the Tempe Marketplace shopping center in
Tempe, Arizona. Another store will
open in New Braunfels, Texas later
this year, with additional store leases in signed franchise
territories to be announced in the coming months. Previously, an
existing location of The Vitamin Shoppe in Greensboro, North Carolina, was converted into
a franchise unit in January 2022.
Laura Coffey, Chief Financial
Officer of The Vitamin Shoppe, commented: "The Vitamin Shoppe is
thrilled to officially open our first new franchise location in
Valparaiso with our exceptional
partners, Rochelle and Rick
Cantrell. They are longtime customers of The Vitamin Shoppe
who have taken their personal passion for wellness and applied it
to building a dynamic, local business that will support the health
and well-being of their own community. This store is the first of
many to open in the coming months and years, as franchising becomes
a significant retail growth engine for The Vitamin Shoppe, building
upon our industry-leading position in the flourishing health and
wellness space."
Last month, The Vitamin Shoppe was recognized as one of the top
500 franchises in Entrepreneur magazine's Franchise 500®,
the industry's most comprehensive franchise ranking. The 44th
annual Entrepreneur Franchise 500® is a highly sought-after honor
in the franchise industry. Recognized as an invaluable resource for
potential franchisees, the 2023 Franchise 500® includes The Vitamin
Shoppe for its outstanding performance in areas including unit
growth, financial strength and stability, and brand power.
"The past year underscores the extraordinary opportunities that
the franchise industry presents for entrepreneurs of all levels.
The companies named to our 44th annual Franchise 500 list represent
some of the most innovative, creative, and trusted brands across
many industries and highlight what it takes to build the kind of
momentum that drives long-lasting success," said
Entrepreneur editor-in-chief Jason Feifer.
Additionally, in October 2022, The
Vitamin Shoppe broke into the Top 100 of Franchise Times'
listing of the Top 500 U.S.-based franchise systems.
Franchise partners have the opportunity to leverage the trusted
quality of The Vitamin Shoppe brand and its unparalleled expertise
in the fast-growing health and wellness sector. Since its founding
in 1977, The Vitamin Shoppe has grown into the premiere global
destination for health and wellness solutions, supporting millions
of customers annually on their journeys of lifelong wellness. The
Vitamin Shoppe offers the largest assortment of vitamin,
supplement, and sports nutrition products at retail in the U.S.,
including national brands and an expanding portfolio of proprietary
brands, including The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™,
BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®,
ProBioCare®, True Athlete® and TrueYou™.
Located at 1805 E. Lincolnway, the new Valparaiso store makes this extensive
assortment of health and wellness solutions easily accessible to
the local community. The store's team of highly knowledgeable
Health Enthusiast associates can provide expert guidance on the
right products for each customer's individual wellness goals.
Customers can also take advantage of services like same-day
Instacart delivery; online pickup in-store; curbside pickup; mobile
checkout in-store; free, virtual one-on-one nutritionist
appointments; and The Vitamin Shoppe's Healthy Awards loyalty
program for easy cash-back awards.
"We are loyal customers of The Vitamin Shoppe and with them now
offering a franchise opportunity, we are excited to be able to open
our own store," said Rochelle
Cantrell. "The Vitamin Shoppe will be our first business
venture together as a couple and we can't wait to share our passion
and provide great health and wellness solutions to our
hometown."
Potential franchise partners can visit
www.OwnAVitaminShoppe.com to start the discovery and
application process, including financial disclosures and
requirements.
About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a
subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global,
omnichannel specialty retailer and wellness lifestyle Company with
the mission of providing customers with the most trusted products,
guidance, and services to support them on their journeys of
lifelong wellness. Based in Secaucus, New
Jersey, the Company offers a comprehensive assortment of
nutritional solutions, including vitamins, minerals, sports
nutrition, specialty supplements, herbs, homeopathic remedies,
green living products, and natural beauty products. In addition to
carrying products from approximately 700 national brands, The
Vitamin Shoppe offers products from its proprietary brands within
its owned and wholesale channels, including: The Vitamin
Shoppe®, Vthrive The Vitamin Shoppe™,
BodyTech®, BodyTech® Elite, fitfactor™,
fitfactor KETO™, plnt®, ProBioCare®, True
Athlete®, and TrueYou™. In the U.S., the Company
conducts business through over 700 company-operated retail stores
under The Vitamin Shoppe and Super Supplements™ banners, and via
its website, www.vitaminshoppe.com. The company is expanding its
retail footprint via an innovative, omnichannel franchising model
and opened its first franchise store in 2022. Globally, The Vitamin
Shoppe serves customers in select Asia, South
America, and Central
America markets through local omnichannel partners.
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SOURCE The Vitamin Shoppe
