LIN Media Promotes Two Key Members of Digital Team
2011年2月2日 - 11:03PM
ビジネスワイヤ(英語)
LIN Media (NYSE: TVL), a local multimedia company, today
announced the promotions of William Gaffney to Vice President
Digital Operations and Michael Kelly to Vice President Digital
Revenue.
Since joining the Company as Regional Interactive Director in
2008, Mr. Gaffney has been at the forefront of embracing new
technologies and launching innovative products, services and
programs for web, mobile and video platforms that engage audiences
around LIN Media’s market-leading brands and generate new
advertising opportunities. Specifically, Mr. Gaffney helped create
and implement LIN Media’s multiplatform content syndication
strategy, securing numerous national and local video syndication
partnerships that delivered 30 million video impressions in the
third quarter of 2010. In addition, Mr. Gaffney helped launch LIN
Media’s mobile marketing strategy, including mobile display, video
and SMS text marketing solutions, that generated 56 million
impressions in the third quarter of 2010, a 93% increase
year-over-year. Most recently, Mr. Gaffney is credited with the
development and launch of onPolitix, a robust online platform for
the highly engaged political consumer.
Mr. Kelly also joined LIN Media in 2008 as the Company’s
Director of Interactive/New Media Sales and has successfully
identified and delivered innovative sales and marketing campaigns
designed to create additional advertising opportunities for our
local business customers Mr. Kelly has also been instrumental in
new product development design and sales training, including the
integration of RMM’s full suite of online advertising solutions.
Under the leadership of Mr. Kelly, LIN Media’s multiplatform sales
force has teamed up with RMM’s online sales force and media
analysts to expand the scope of the Company’s offerings beyond its
traditional markets. All of LIN Media’s 32 television stations are
now marketing RMM's innovative and targeted products, including
custom display, vertical display, search and e-mail marketing
solutions.
"These promotions recognize Bill and Mike’s tremendous
contributions to the growth and success of our digital media
platforms,” said Robb Richter, LIN Media’s Senior Vice President
New Media. “They are experts in their respective fields and have
contributed enormously to building a digital culture at our
television stations, achieving numerous synergies with RMM, our
online advertising business, and transforming our company into a
bona fide local multimedia company.”
Since the launch of LIN Media’s digital plan in 2007, digital
revenues, which include Internet advertising revenues and
retransmission consent fees, have grown from $10.1 million to $43.8
million or 332%1, and comprise 14 percent of total revenues2. Mr.
Gaffney and Mr. Kelly’s promotions signify LIN Media’s continued
focus and investment in the growth of its digital media assets.
About LIN Media
LIN Media, along with its subsidiaries, is a local multimedia
company that owns, operates or services 32 network-affiliated
broadcast television stations, interactive television station and
niche web sites, and mobile platforms in 17 U.S. markets. LIN
Media's online advertising business, RMM, leverages unique
technology, new product innovation and customized interactive and
mobile advertising solutions to deliver measurable results to
local, regional and national clients.
LIN TV Corp. is traded on the New York Stock Exchange under the
symbol “TVL”. Financial information about the company is available
at www.linmedia.com.
1 LIN Media’s Digital Revenues: Q1-Q3 2007 vs. Q1-Q3 20102 As
reported by LIN Media for the quarter ending September 30,
2010.
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