Fletcher Martin Creates Interactive Arby's(R) Restaurant Advertising Targeting Savannah and Montgomery Markets
2008年7月25日 - 12:05AM
PRニュース・ワイアー (英語)
Online Games and Banner Ads Allow Consumers to Interact With
Craveable Snack Attack Sandwiches ATLANTA, July 24 /PRNewswire/ --
Fletcher Martin, the integrated marketing communications agency,
created two interactive components for Arby's as part of the QSR's
first market test for an in-store and online-only campaign. The
campaign, which highlights Arby's new Mini Snack sandwiches, runs
now through July 31 for residents of Savannah, Georgia and
Montgomery, Alabama. Created in PointRoll, the ads include a Snack
Attack game where players must grab as many Arby's Mini Snacks as
quickly as possible, as well as a revolving banner in which hungry
customers move Mini Snack items around a rotating sphere to
highlight their mouth-watering features. The ads are running on
http://www.yahoo.com/ ; http://www.mail.yahoo.com/ ;
http://messenger.yahoo.com/ ; http://shine.yahoo.com/ ; and Run of
Network. "With six new products from Arby's, we wanted to create
rich media banner ads that would enable the viewer to see each one
in an engaging way that allowed them to personally interact with
the Arby's brand," explained Brad Sarmiento, VP of Interactive for
Fletcher Martin. "This online campaign allows us to target specific
markets and reach a broader base of customers in these markets all
while creating an engaging, interactive environment for consumers
to learn more about our innovative menu items," said Cyndi
Richardson, Vice President, Company Marketing, Arby's Restaurant
Group, Inc. Fletcher Martin also created in-store POP to support
the campaign. Arby's plans to extend the campaign to include more
local market initiatives online. About Fletcher Martin Fletcher
Martin is an integrated marketing communications agency owned by
the executive management of the agency and MDC Partners, Inc., one
of the world's leading marketing communications firms. Founded in
1979, Fletcher Martin helps clients disrupt their category or
industry by providing insights and context to drive and change
business. This disruptive change is led by the agency's unique
specialty consulting capability. Compensation is performance-based,
and plans are executed through advertising, interactive, direct
marketing and public relations services. For more information,
visit http://www.fletchermartin.com/ About Arby's Restaurant Group,
Inc. Arby's Restaurant Group, Inc. (ARG) is a subsidiary of Triarc
Companies, Inc. (NYSE:TRYNYSE:TRY.B). ARG, based in Atlanta, is the
franchisor of the Arby's restaurant system, which consists of
approximately 3,700 restaurants worldwide, and is owner and
operator of over 1,100 of those restaurants located in the United
States. Founded in 1964, Arby's quick service restaurants
specialize in offering slow roasted and freshly sliced roast beef
sandwiches as well as its Market Fresh(R) deli-style sandwiches,
toasted subs, wraps and salads with the convenience of a
drive-thru. Arby's offers guests a unique, great tasting
alternative to traditional fast food with its one-of-a-kind menu
items including the Beef 'n Cheddar, Curly Fries and Jamocha
shakes. To learn more about Arby's, please visit
http://www.arbys.com/ . DATASOURCE: Fletcher Martin CONTACT:
Jennifer A. Jones of Fletcher Martin, +1-404-720-8149, Web site:
http://www.fletchermartin.com/ http://www.arbys.com/
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