Arby's Restaurant Group, Inc. Selects SRC as the Developer for a Web-based Customer Analysis Solution Critical to Franchise Plan
2007年1月23日 - 10:03PM
PRニュース・ワイアー (英語)
SRC's Comprehensive Portfolio(TM) Web Technology Will Retrieve,
Manipulate, Transform and Deliver Arby's Franchise Data for
Simplified Access and Streamlined Franchise Management ORANGE,
Calif., Jan. 23 /PRNewswire/ -- SRC, LLC a leading developer and
provider of geographic business intelligence software, today
announced it has been selected to deliver reporting, mapping, and
analysis capabilities to Arby's Restaurant Group, Inc. Following an
extensive RFP process, Arby's chose SRC to develop and host an
automated, Web-based solution through SRC's Portfolio(TM) Web
technology platform to support the franchise planning and
development process. "SRC's core technology will allow our business
development team to perform streamlined site analysis and market
planning for the Arby's brand and represents an extension of our
existing relationship," said Karen Shelledy, senior vice president
of Franchise Services for Arby's Restaurant Group, Inc. "Our
business development team will be empowered with increased market
data to efficiently locate new franchise restaurants while ensuring
territory protection with our existing franchise owners." SRC
customized its Portfolio Web technology to manage the Arby's
franchise location strategy. Portfolio Web retrieves, manipulates,
transforms and delivers Arby's franchise data to their business
development team instantly over the web. Unlike other solutions,
all of SRC's technology solutions are data independent. This
flexibility enables Arby's business development team to work with
any data source to obtain relevant market and consumer insight
within their local region. "In order to maintain its competitive
edge Arby's needs the ability to quickly and precisely interpret
critical information about its franchise operations including
competitive and sales data and store location information," said
Dean Stoecker, president and CEO of SRC. "With Portfolio Web as the
technology backbone we will host a single, scalable and flexible
platform across Arby's entire corporate infrastructure. Our core
technology and development team will automate the franchise
planning process completely, opening up greater market
opportunities to Arby's at lower overall management and development
costs." About SRC, LLC. Founded in 1997 and headquartered in Orange
County, CA, SRC, LLC, provides technology and solutions that help
customers integrate, transform and extract full value from their
internal and external information sources. SRC's comprehensive
suite of geographic business intelligence applications have been
designed to make geographic business intelligence more pervasive
and easier to deploy, allowing all employees, from C-level
executives to casual business users, obtain the knowledge and
insight they need how, where and when they need it. For more
information, visit http://www.extendthereach.com/. About Arby's
Restaurant Group, Inc. Arby's Restaurant Group, Inc., based in
Atlanta, is the franchisor of the Arby's restaurant system, which
consists of more than 3,500 restaurants worldwide, and is owner and
operator of more than 1,000 of those restaurants located in the
United States. Founded in 1964, Arby's quick service restaurants
specialize in offering slow roasted and freshly sliced roast beef
sandwiches as well as its Market Fresh(R) deli-style sandwiches,
wraps and salads with the convenience of a drive-thru. Arby's
offers guests a unique, great tasting alternative to traditional
fast food with its one-of-a-kind menu items including the Beef 'n
Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group
also owns and operates the T.J. Cinnamons(R) brand and is a
subsidiary of Triarc Companies, Inc. (NYSE:TRYNYSE:TRY.B). To learn
more about Arby's, please visit http://www.arbys.com/. DATASOURCE:
SRC, LLC CONTACT: Melody Callaway of VolumePR, +1-720-529-4850, ,
for SRC, LLC Web site: http://www.arbys.com/ Web site:
http://www.extendthereach.com/
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