America Selects Lance Armstrong as the Greatest Natural Athlete of All-Time; Arby's(R)-Sponsored Poll Celebrates Launch of Natu
2006年5月20日 - 4:19AM
ビジネスワイヤ(英語)
Arby's asked and America had a clear answer: Lance Armstrong is the
greatest natural athlete of all-time. Arby's created the survey
vote to celebrate the launch of its full menu line of natural
chicken - Arby's Chicken Naturals(TM). Lance Armstrong is a retired
American professional road racing cyclist. He is most famous for
winning the Tour de France a record seven consecutive times from
1999 to 2005, several years after surgery and chemotherapy
treatment for stage three testicular cancer that had metastasized
spreading to his lungs and brain in 1996. Armstrong's true comeback
came in 1999, when he won his first Tour de France. His final lead
times over his closest competitors have been more than six minutes
every year except for 2003 and 2005. In addition to his seven
overall wins, he has won 22 individual stages (1993-1, 1995-1,
1999-4, 2000-1, 2001-4, 2002-4, 2003-1, 2004-5, 2005-1). He has won
11 time trials in the Tour de France; his team has won the team
time trials three times (2003-2005). From March 31 - May 1, 2006,
consumers voted at www.arbyschickennaturals.com for the athlete
they felt exhibited the most natural athletic ability and
character. Arby's partnered with the National Sportscasters and
Sportswriters Association (NSSA), whose members selected the top
ten finalists for the poll. There were no guidelines regarding the
gender, era or sport for the athlete submissions. "Lance Armstrong
was the clear winner of Arby's Greatest Natural Athletes of
All-Time poll," said Debbie Pike, chief marketing officer, Arby's
Restaurant Group, Inc. "Lance, along with the rest of the
finalists, represents the finest natural athletic achievement and
ability in the history of sports and we're proud to honor him."
James (Jim) Thorpe and Muhammad Ali finished second and third,
respectively. The remaining finalists consumers voted from
included: Jim Brown, Wilt Chamberlain, Babe Didrickson-Zaharis, Bo
Jackson, Michael Jordan, Jesse Owens, Deion Sanders and Jim Thorpe.
Arby's Chicken Naturals is a full menu line of salads, sandwiches,
wraps and chicken tenders, that start with 100 percent natural
chicken breast that is not altered or injected with added water,
salt or phosphates. The result is better tasting, higher quality
chicken. About Arby's Restaurant Group, Inc. Arby's Restaurant
Group, Inc. is an Atlanta-based company that is the franchisor of
the Arby's restaurant system, which consists of more than 3,500
restaurants worldwide, and is owner and operator of more than 1,000
restaurants located in the United States. Founded in 1964, Arby's
quick service restaurants specialize in offering slow roasted and
freshly sliced roast beef sandwiches as well as its Market Fresh(R)
deli-style sandwiches, wraps and salads with the convenience of a
drive-thru. Arby's offers guests a unique, better tasting
alternative to traditional fast food with its one-of-a-kind menu
items including the Beef 'n Cheddar, Curly Fries and Jamocha
shakes. Arby's Restaurant Group also owns and operates the T.J.
Cinnamons(R) brand and is a subsidiary of Triarc Companies, Inc.
(NYSE: TRY, TRY.B). To learn more about Arby's unique tastes and
franchising opportunities, please visit www.arbys.com.
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