Joan Rivers and Hulk Hogan Prove Natural is Only Better in Arby's(R) Chicken; New TV Ads Support Launch of Arby's Chicken Natur
2006年3月1日 - 4:53AM
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As part of the launch of its Chicken Naturals menu, Arby's is
introducing two new television ads featuring gossip maven, Joan
Rivers, and wrestling legend, Hulk Hogan. The spots, which run
through March 25, 2006, shed light on why natural is only better in
Arby's chicken. One ad reveals what stand up comedienne and queen
of the red carpet Joan Rivers would look like "natural" had she
forgone plastic surgery. An almost unrecognizable, very wrinkled,
yet bejeweled Joan quickly realizes that natural only works for
chicken. In another ad, the world's most famous wrestler, Hulk
Hogan, also realizes that natural only works for Arby's chicken
when he is transformed into a scrawny version of himself. Decked
out in red and yellow wrestling tights, the puny Hulk strains to
pull off his signature move -- ripping off his t-shirt. "Chicken
Naturals is a prime example of that something different something
better experience Arby's has been offering for more than 40 years,"
said Debra Mager, Senior Vice President of Advertising, Arby's
Restaurant Group, Inc. "We wanted the creative to be larger than
life to match the uniqueness of our new chicken as well as take a
step out from what anyone else is doing in the category." Arby's
Chicken Naturals, available nationwide this month, is a full menu
line of chicken products - a first in the fast food industry --
that starts with 100 percent all natural chicken breast that is not
altered or injected with added water, salt or phosphates. The
result is better tasting, higher quality chicken. About Arby's
Restaurant Group, Inc. Arby's Restaurant Group, Inc. is an
Atlanta-based company that is the franchisor of the Arby's
restaurant system, which consists of more than 3,500 restaurants
worldwide, and is owner and operator of more than 1,000 restaurants
located in the United States. Founded in 1964, Arby's quick service
restaurants specialize in offering slow roasted and freshly sliced
roast beef sandwiches as well as its Market Fresh(R) deli-style
sandwiches, wraps and salads with the convenience of a drive-thru.
Arby's offers guests a unique, better tasting alternative to
traditional fast food with its one-of-a-kind menu items including
the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's
Restaurant Group also owns and operates the T.J. Cinnamons(R) brand
and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRYB). To
learn more about Arby's unique tastes and franchising
opportunities, please visit www.arbys.com.
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