Arby's(R) Introduces Healthy Kid's Meal Options Including Only ''Crustless'' Sandwich for Kids in QSR; Space Camp(R) Sweepstakes
2006年2月7日 - 6:32AM
ビジネスワイヤ(英語)
Fast, convenient and healthier options for kids have now been added
to the menu at Arby's. Starting today, busy families on the move
can opt for a deli-style "crustless" Market Fresh(TM) Mini
Sandwich, fruit cup and milk or juice in a Kid's Meal when stopping
by their local Arby's restaurant. The new Kid's Meal menu includes
Market Fresh Mini Ham & Cheese and Turkey & Cheese
Sandwiches served on honey wheat bread with the crusts cut off, a
first for the fast food industry. And, while Arby's still has its
famous Curly Fries, moms can now choose to substitute a fruit cup
with red seedless grapes and diced apples as their child's side
item. Beverage choices include 100% fruit juice, 1% Chocolate Milk
and 2% White Milk. "The new Kid's Meal menu offers fun new options
kids and parents will both love, including healthier choices, when
dining on the go," said Debbie Pike, Chief Marketing Officer,
Arby's Restaurant Group, Inc. In addition to new menu options,
Arby's is also introducing a new line of interactive, educational
Kid's Meal toys and programs which reflect the company's core
values of: Work Hard, Get it Done, Play Fair, Have Fun, Make a
Difference and Dream Big. In celebration of the launch of the new
Kid's Meal menu, Arby's is focusing on "Dream Big" with a chance to
win a trip, accompanied by parent or guardian, to Space Camp in
Huntsville, Ala. While there, kids will learn teamwork, self
confidence and communication through state-of-the-art simulations,
missions, rocket building and robotics. Kids can enter by visiting
www.arbysspacecamp.com. Three week-long grand prize trips to Space
Camp will be awarded, with second place prizes including Space Camp
t-shirts, hats and sweatshirts. About Arby's Restaurant Group, Inc.
Arby's Restaurant Group, Inc. is an Atlanta-based company that is
the franchisor of the Arby's restaurant system, which consists of
more than 3,500 restaurants worldwide, and is owner and operator of
more than 1,000 restaurants located in the United States. Founded
in 1964, Arby's quick service restaurants specialize in offering
slow roasted and freshly sliced roast beef sandwiches as well as
its Market Fresh(R) deli-style sandwiches, wraps and salads with
the convenience of a drive-thru. Arby's offers guests a unique,
better tasting alternative to traditional fast food with its
one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries
and Jamocha shakes. Arby's Restaurant Group also owns and operates
the T.J. Cinnamons(R) brand and is a subsidiary of Triarc
Companies, Inc. (NYSE: TRY, TRYB). To learn more about Arby's
unique tastes and franchising opportunities, please visit
www.arbys.com.
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