Sybase Study Shows That Business Benefits of iPhone 4 and iOS 4 Expected to Drive Increased Demand for iPhones in the Workplace
2010年6月22日 - 4:01PM
ビジネスワイヤ(英語)
Sybase, Inc. (NYSE:SY), an industry leader in enterprise and
mobile software, today announced the results of a survey gauging
consumer opinion on the forthcoming iPhone 4 and iOS 4 software,
finding that many of the new features are expected to increase the
use of iPhone as a business tool. Over half of respondents who
currently own an iPhone said that the new features of iOS 4 will
cause them to use their iPhone for work purposes more often. More
than a third of respondents who don’t own an iPhone said they would
consider purchasing one for work purposes based on the new features
of both iOS 4 and iPhone 4.
Over 2,000 Americans were polled in the Sybase commissioned
study, conducted by Zogby International, that explored increasing
demand for iPhones in the workplace, most anticipated iPhone and
iOS features for conducting work, and work-related usage habits
between iPhone users and non-iPhone users.
Demand for iPhone in the Workplace on the Rise
With the iOS 4 update, Apple intends to introduce a number of
new features that are designed to improve the functionality of
iPhones for business, including being able to sort email
conversations by subject, multi-tasking between applications,
having the ability to remotely wipe sensitive information on your
iPhone, and the ability to have company-related applications. The
study found that:
- Approximately 56 percent of
iPhone users surveyed were likely to use the device for work
purposes more often with the new features, spurring a renewed
emphasis on iPhone use for business purposes.
- More than a third of survey
respondents who don’t currently own an iPhone and whose employers
don’t provide them with a mobile phone, said they would consider
purchasing one if new business-ready features became readily
available.
- Of those surveyed where
employers do provide them with a mobile device, more than half
claim they would ask their company to upgrade to an iPhone based on
the new features of either iPhone 4 or iOS 4.
Most Anticipated iPhone Features: Multi-Tasking Wins
by a Landslide
Despite recent software updates, iPhone users continue to be
excited by upcoming features that are likely to make an impact on
work:
- The ability to multitask between
applications is the most anticipated feature according to those
surveyed, with 43 percent choosing multitasking over any other new
feature. The fact that multitasking is expected to be supported on
iPhone 3GS models as well as the new iPhone 4 bodes well for
original iPhone users who want to extend their investment and may
pose increased demands on company IT departments as they will seek
new support.
- Despite consumer buzz around the
video conferencing capabilities of the new iPhone 4, study results
indicate that users are unsure of the implications of video
conferencing on their mobile device. However, while 40 percent of
respondents believe video conferencing may lead to stronger client
and colleague relationships through increased face-to-face
interaction.
Evolution of Usage Habits as iPhone Gains Traction for
Business Use
The Sybase survey results show that consumers are increasingly
using the iPhone for work-related tasks:
- More than half (64 percent) of
iPhone owners use the device at least once a week for work-related
tasks. The most common work related task conducted by users with
mobile phones was making business-related phone calls, while the
most common task for iPhone users was checking work email.
- More respondents (20 percent)
use individually chosen business applications they have downloaded
from the iTunes App Store versus using company supported business
applications (13 percent). This demonstrates an increased
opportunity for companies to harness the new capabilities of iOS 4
through custom-built enterprise applications that mobilize business
processes.
Additional resources:
- For further details on the
results of the survey, view the PDF or visit:
http://www.sybase.com/files/Solution_Overviews/Sybase_iPhone_4_iOS_4_Study_Charts.pdf
- News: Sybase announced a full
mobile device management and security solution for iOS 4:
http://www.sybase.com/press
- Website:
http://www.sybase.com/iphone
- Blogs:
http://www.zdnet.com/blog/sybase and
http://blogs.sybase.com/ithain
- Twitter: Follow Sybase news on
Twitter at @MobileWork
About the Survey
The referenced study was commissioned by Sybase and conducted by
Zogby International. The study consists of an online survey of 2100
adults, 1780 of which own or making regular use of a mobile phone,
with 244 of that sub-group owning or making regular use of an Apple
iPhone. A sampling of Zogby International’s online panel, which is
representative of the adult population of the US, was invited to
participate. Slight weights were added to region, party, age, race,
religion, gender, education to more accurately reflect the
population. The margin of error is +/- 2.2 percentage points.
Margins of error are higher in sub-groups. The MOE calculation is
for sampling error only.
About Sybase
Sybase is an industry leader in delivering enterprise and mobile
software to manage, analyze and mobilize information. We are
recognized globally as a performance leader, proven in the most
data-intensive industries and across all major systems, networks
and devices. Our information management, analytics and enterprise
mobility solutions have powered the world’s most mission-critical
systems in financial services, telecommunications, manufacturing
and government. For more information, visit http://www.sybase.com.
Read Sybase blogs: http://blogs.sybase.com.
Sybase is a registered trademark of Sybase, Inc.
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