“Sybase Capital Markets Guide 2010” Explores Costs and Opportunities in a New Era on Wall Street

Sybase, Inc. (NYSE:SY), an industry leader in enterprise and mobile software, today announced the release of the Sybase Capital Markets Guide 2010. Co-authored by Sybase® executives, partners, academics, and industry analysts, the guide examines the complex facets that characterize today’s world of high-speed, high-performance trading. The guide suggests what the future might hold under a dramatically new financial services regulatory regime and how intensified computing demands wrought by financial services reform is expected to contribute to an increase in IT spending by North American financial services firms, from $51.3 billion in 2010 to $55.2 billion in 2012.

Introducing the Sybase Capital Markets Guide 2010, Sybase chairman, CEO and president, John Chen writes: “With risk and regulation leading most conversations in the financial services market, there’s a shift toward striking a balance between aggressive tactics and minimizing exposure. That is, finding the optimal strategy that delivers reward without undue risk. Companies must be confident about their risk exposure and their portfolio valuations.”

Sybase has a unique vantage point working at the core of high-volume, institutional-scale trading. “We saw the need for a singular vehicle that presents the best and brightest minds reflecting on the unprecedented challenges facing today’s financial services industry,” said Dr. Raj Nathan, Executive Vice President and CMO, Sybase. “The Capital Markets Guide not only draws from our own extensive industry experience, it also includes insights from industry experts describing how a more data-centric approach and more effective management of information flow and risk are helping shape competitive advantages among capital markets firms.”

With contributions from leading partners and industry influencers, including Chi-Tech, CompatibL, Headstrong, HP, IBM, Intel, Interactive Data, Lab49, Numerix, Siag Risk Management, Thomson Reuters and TowerGroup, the guide provides an assessment of where the financial services industry came from and some visions of the path forward for financial institutions.

Leading with a macro view of the market, the guide looks at the “new reality” of the financial services industry, delving into new risk strategies and the interplay of technology, trading strategies and the forces of governmental oversight. In assaying the capital markets landscape, the authors weigh the impact of new imperatives in key areas such as risk, valuation, liquidity, transparency, leverage, reporting, and compliance. They also look at the need for pan-European vision and the direction of regulatory reforms in Asia.

A few key economic indicators featured in the guide include:

Impact of the financial crisis, while global in reach, was most pronounced in five financial centers—New York, London, Dubai, Reykjavik and the Cayman Islands
In M&A, Morgan Stanley, Goldman Sachs, Citigroup and JP Morgan were among the advisors engaged in the top 5 deals in the fourth quarter of 2009, totaling some $165 billion in deal value
JP Morgan, Goldman Sachs and Morgan Stanley alone accounted for 42% of the 2,318 deals for IPOs, follow-on equities and convertibles managed by the top 10 firms last year
The top five U.S. commercial real estate markets forecast for 2010-2014 are 1) Austin, Texas; 2) Washington, D.C.; 3) Los Angeles, California; 4) Portland, Oregon; and 5) Raleigh-Durham, North Carolina

Download a copy of the Sybase Capital Markets Guide 2010. For additional insight on Sybase’s view of the financial services landscape, visit the Sybase Trading & Risk Technology blog.

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

Sybase is a registered trademark of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase's future growth, prospects and new product releases are, by nature, forward-looking statements that involve a number of uncertainties and risks, and cannot be guaranteed. The words "anticipate," "believe," "estimate," "expect," "intend," "will" and similar expressions relating to Sybase and its management may identify forward-looking statements. Such statements are intended to reflect Sybase's current views with respect to future events and may ultimately prove to be incorrect or false. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technology changes, competitive factors and unanticipated delays in scheduled product availability. These and other risks are detailed from time to time in Sybase's Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on Sybase's Web site).

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