Integra5 Partners with Sybase 365 to Expand Mobile Operator Market Opportunity with Multi-Device Mobile Messaging
2009年3月23日 - 10:00PM
PRニュース・ワイアー (英語)
Integra5 Converged Services Platform leverages Sybase 365(TM)
mobile messaging technology to increase endpoints for SMS messaging
beyond mobile handsets WOBURN, Mass., March 23 /PRNewswire/ --
Integra5, the leader in delivering next-generation communication
experiences across TVs, PCs, mobile and DECT phones, and Sybase
365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in
mobile messaging services, today announced a partnership to allow
mobile operators to extend their reach with the delivery of social,
SMS-centric applications to multiple devices -- based on Integra5's
new MediaFriends(R) application suite. According to CTIA, U.S. SMS
traffic grew to more than 75 billion messages per month in 2008
from 7.2 billion per month in 2005. By combining Integra5's ability
to deliver converged communications across multiple devices with
Sybase 365 mobile messaging technology, the partnership addresses
today's evolving communications patterns and provides mobile
operators with new opportunities to drive consumer usage and
increase SMS messaging traffic at an even greater rate than today.
Deployed in the mobile operator's network, Integra5's platform is
uniquely able to route SMS messages between the Sybase 365 mobile
messaging platform and users' mobile phones, TVs, PCs and DECT
phones. In addition to mobile operators, the partnership also
benefits video providers and programmers, enabling the deployment
of new TV-based services that incorporate SMS -- such as Integra5's
MediaFriends(R) TV Chat -- with no wireless network requirements.
"Our partnership with Integra5 expands the reach of SMS messaging
to a new realm of devices including TVs and PCs, ultimately driving
a better communication experience for the end user while opening up
new revenue streams for mobile operators," said Gregory Dunn, vice
president, Americas, Sybase 365. "We plan to continue innovation in
integrated mobile messaging, and realize the synergy between social
media networking and SMS as a fertile bed for continued
development." Integra5's MediaFriends(R) is a new suite of social
media applications that allows users to participate in real-time
group or one-on-one chats using mobile phones, TVs, PCs and DECT
phones. The first phase of the suite, MediaFriends(R) TV Chat,
delivers a social entertainment experience on the TV. Using a
remote control, viewers can invite friends to watch TV programming
together and engage in chats by sending text messages via their
mobile phone and view the conversation directly on the TV. The next
phase -- MediaFriends(R) PC Chat -- expands the experience by
allowing users to view and participate in multi-device chats
directly from their PCs. "With more than 40 Integra5 deployments
across seven countries, the partnership with Sybase 365 further
extends our leadership in multi-device converged communications by
bringing SMS into the mix," said Meredith Flynn-Ripley, president
and CEO of Integra5. "The relationship is an important step in
creating new revenue opportunities for mobile operators, video
programmers and video providers worldwide." Integra5 will showcase
MediaFriends(R) TV Chat at CTIA Wireless 2009 on April 1-3 in Las
Vegas in Sybase 365 Booth #8644 and at The Cable Show 2009 on April
1-3 in Washington, D.C. in the itaas Booth #1401. About Integra5
Integra5 is the leader in delivering real-time communications and
social media experiences that span TVs, PCs and mobile and DECT
phones. The company's MediaFriends(R) application suite helps
mobile operators, video providers and video programmers build
subscriber loyalty and generate new revenues by bringing social
entertainment and community capabilities to multiple devices
simultaneously. Integra5 is headquartered near Boston, Mass. For
more information, visit http://www.integra5.com/. About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global
leader in SMS, MMS and GRX mobile messaging interoperability, the
delivery and settlement of SMS and MMS content, mobile commerce and
enterprise-class messaging services. Processing more than 200
billion messages per year, Sybase 365 reaches more than 700 mobile
operators and 3 billion subscribers around the world. For more
information, visit: http://www.sybase.com/365. Read Sybase Blogs:
http://blogs.sybase.com/. Sybase and Sybase 365 are trademarks or
registered trademarks of Sybase, Inc. All other company and product
names mentioned may be trademarks of the respective companies with
which they are associated. (R) indicates registration n the United
States. Statements concerning Sybase 365's future prospects,
products and business relationships are forward-looking statements
that involve a number of uncertainties and risks and cannot be
guaranteed. Such statements are intended to reflect Sybase's
current views with respect to future events and may ultimately
prove to be incorrect or false. Factors that could cause actual
events or results to differ materially include shifts in customer
demand, rapid technology changes, competitive factors and
unanticipated delays in scheduled product availability. These and
other risks are detailed from time to time in Sybase's Securities
and Exchange Commission filings, including, but not limited to, its
annual report on Form 10-K and its quarterly reports on Form 10-Q
(copies of which can be viewed on Sybase's Web site). Contact:
Mariah Torpey Davies Murphy Group (781) 418-2404
http://www.daviesmurphy.com/ DATASOURCE: Integra5 CONTACT: Mariah
Torpey of Davies Murphy Group for Integra5, +1-781-418-2404, Web
Site: http://www.integra5.com/
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