UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE
SECURITIES EXCHANGE ACT OF 1934
For the month of October 2015
Commission File Number: 001-34862
SOUFUN HOLDINGS LIMITED
(Exact name of registrant as specified in
its charter)
F9M, Building 5, Zone 4, Hanwei International
Plaza
No. 186 South 4th Ring Road
Fengtai District, Beijing 100160
The People’s Republic of China
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will
file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F x
Form 40-F ¨
Indicate by check mark if the registrant is submitting the Form
6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ¨
Indicate by check mark if the registrant is submitting the Form
6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ¨
SIGNATURES
Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.
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SOUFUN HOLDINGS LIMITED |
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By: |
/s/ Vincent Tianquan Mo |
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Name: |
Vincent Tianquan Mo |
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Title: |
Executive Chairman |
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Date: October 29, 2015
Exhibit Index
Exhibit 99.1—Press Release dated October 28, 2015 |
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Exhibit 99.1
SouFun Management Comments
on Strengthening its New Ecommerce Businesses
BEIJING, Oct 28, 2015 /PRNewswire/
-- SouFun Holdings Limited (NYSE: SFUN), ("SouFun",
the "Company"), the leading real estate Internet portal in China, commented on strengthening its new ecommerce businesses
from all aspects.
Since the beginning of this year, SouFun started
its aggressive transformation from a pure Internet Information Platform to a 3-platform structure including the Internet Information
Platform, a new O2O Transaction Platform, and a new Internet Financial Service Platform. According to SouFun's Q1 and Q2 statements,
the company's transformation has been quite on track and started to contribute substantially to the company's revenue growth.
Based on its O2O Transaction Platform across
new home, resale, and rental markets as well as home furnishing business lines, SouFun has been providing new products and services
directly to end consumers. To achieve high satisfaction from end consumers, the company has been implementing strict internal control
over transactions. Employees of transaction businesses are not only required to be efficient with a good performance, they also
need to keep honesty and integrities in dealing with end consumers. The company implements a "zero tolerance" policy
with respect to employee integrity and ethics.
Removing and firing those employees who did
not behave accordingly has been in place since the beginning of this year. This is a monthly human resource evaluation practice
in the company's new O2O transaction businesses. The company has been working closely with local government authorities to smooth
out those removed employees who were not performing or did not behave according to the company regulations on integrity and ethics.
We believe this is also in line with SEC and NYSE rules regarding business integrity and ethics. It will not only safeguard the
interests of consumers, but also pave the way for the healthy development of the company's new businesses. We believe that this
will be in the best interest of our consumers, partners and investors.
The company will continue its requirement of
performance as well as integrity and ethics from all of its employees, especially in its new O2O transaction businesses. We believe
that an outstanding staff force with performance and integrity and ethics is the guarantee of the company's successful transformation.
At the same time, the company will continue to hire at large to expand aggressively into more markets in China and improve its
staff force on the way.
SouFun welcomes all kinds of opinions and comments
with respect to its business and corporate governance. We regard these opinions and comments as useful to improve our future operations.
We are confident that strengthening SouFun's new ecommerce businesses from all aspects will make SouFun transformation more successful
and durable.
About SouFun
SouFun operates the leading real
estate Internet portal in China in terms of the number of page views and visitors to its websites. Through our websites, we provide
marketing, e-commerce, listing and other value-added services for China's fast-growing real estate and home furnishing and improvement
sectors. Our user-friendly websites support active online communities and networks of users seeking information on, and other
value-added services for, the real estate and home furnishing and improvement sectors in China. SouFun currently maintains about
100 offices to focus on local market needs and its website and database contains real estate related content covering more than
320 cities in China. For more information about SouFun, please visit http://ir.soufun.com.
Safe Harbor Statements
This press release contains forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended. Such forward-looking statements are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified
by terminology such as "will," "expects," "is expected to," "anticipates," "aim,"
"future," "intends," "plans," "believes," "are likely to," "estimates,"
"may," "should" and similar expressions. Such forward-looking statements include, without limitation, statements
regarding the ongoing transformation from a pure Internet information platform to a transaction-oriented platform and the continued
growth of the e-commerce businesses. Statements that are not historical facts, including statements about SouFun's beliefs and
expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of
important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential
risks and uncertainties include, without limitation, the impact of the transformation from a pure Internet information platform
to a transaction-oriented platform, the impact of implementing a "zero tolerance policy" that has resulted in dismissal
of employees, the impact of the slowdown in the PRC real estate market on SouFun and the impact on revenues of our existing and
new service fees reductions, the ability of SouFun to retain real estate listing agencies as customers during challenging economic
periods, the success of SouFun's new business initiatives, the ability of SouFun to manage its operating expenses, the impact of,
measures taken or to be taken by the Chinese government to control real estate growth and prices and other events which could occur
in the future, economic challenges in China's real estate market, the impact of competitive market conditions for our services,
our ability to maintain and increase our leadership in China's home related internet sector, the uncertain regulatory landscape
in China, fluctuations in our quarterly operating results, our continued ability to execute business strategies including our SouFun
membership services and SouFun Online Shop, our ability to continue to expand in local markets, our reliance on online advertising
sales and listing services and transactions for our revenues, any failure to successfully develop and expand our content, service
offerings and features, including the success of new features to meet evolving market needs, and the technologies that support
them, the quality of the loans we originate and resell and the performance of those loans in the future, our ability to successfully
service and process customer loans for our own benefit and for the purchasers of those loans and, should we in the future make
acquisitions, any failure to successfully integrate acquired businesses.
For investor and media inquiries, please contact:
Dr. Hua Lei
Deputy CFO
Phone: +86-10-5631-8661
Email: leihua@soufun.com
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