BEIJING, Dec. 2, 2013 /PRNewswire/ -- SouFun Holdings
Ltd. (NYSE: SFUN, "SouFun"), the leading real estate Internet
portal in China, announced today
that its financial services platform "SouFun Financial Services
Channel" will be up and running on the 16th of this
month.
"SouFun Financial Services Channel" will focus on bringing third
party financial products and services to SouFun's rapidly
increasing home buying members, SouFun certified agents across
major cities of China, and
developers and home improvement products and services providers.
SouFun is also working with qualified financial institutions to
launch joint financial products specifically catered to SouFun's
members and clients nationwide. In the longer run, SouFun will
develop its own financial products pending on China's regulations to support its
full-service eco-system of "everything home online."
"SouFun has accumulated over 15 million registered home buying
members, over 500,000 certified active agents who are helping
property buyers and sellers, plus more than 10,000 developer and
home improvement clients. SouFun has been increasingly approached
by them for dedicated financial products and services including
home mortgage, home insurance, escrow equivalent service, bridge
loan, consumption loan, and home equity loan," said Vincent Mo, Executive Chairman of SouFun. "By
providing financial products and services to our members and
clients, SouFun will on one hand increase the network effect and
synergy among its existing marketing, e-commerce, and listing
services, and on the other hand add new financial services
clients."
Home (property) related financial needs are huge and in early
stage of development in China. To
build up SouFun's full-service eco-system for home buyers and
sellers so that they stick to SouFun in their life long home
"business," SouFun's financial services platform will play an
important role into the coming 3 to 5 years. In the past 3 years,
for new home sector alone, SouFun's e-commerce transaction volume
has increased from approximately US$3.6B in 2011, US$11.1B in 2012, to projected US$25.8B in 2013. "I am sure by adding financial
products and services to SouFun's leading new home and resale
platforms in China, SouFun will be
in a much better position to serve its massive visitors, members,
agents and brokers, and other clients to drive up its business to a
whole new level," added Vincent
Mo.
About SouFun
SouFun operates the leading real estate Internet portal in
China in terms of the number of
page views and visitors to our websites in 2012. Through SouFun's
websites, it provides marketing, e-commerce, listing, and other
value-added services for China's
fast-growing real estate and home-related sectors. SouFun's
Internet portal is highly focused on user experience, and supports
SouFun's users in seeking information on the real estate and
home-related sectors in China.
SouFun currently maintains about 100 offices to focus on local
market needs and its website and database contains real estate
related content covering more than 320 cities in China. For more information about SouFun,
please visit http://ir.soufun.com.
Safe Harbor Statements
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
Such forward-looking statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995.
These forward-looking statements can be identified by
terminology such as "will," "expects," "is expected to,"
"anticipates," "aim," "future," "intends," "plans," "believes,"
"are likely to," "estimates," "may," "should" and similar
expressions. Statements that are not historical facts, including
statements about SouFun's beliefs and expectations and the impact
of its new financial services platform, are forward-looking
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of important factors could cause actual
results to differ materially from those contained in any
forward-looking statement. Potential risks and uncertainties
include, but are not limited to, SouFun's limited operating
history, the current global financial and credit markets crisis and
its potential impact on the Chinese economy, measures taken or to
be taken by the Chinese government to control real estate growth
and prices, the success of the new financial services platform, and
other events which could recur in the future.
Further information regarding these and other risks and
uncertainties is included in SouFun's annual report on form 20-F
and other documents filed with the U.S. Securities and Exchange
Commission. SouFun does not assume any obligation to update any
forward-looking statements in this release and elsewhere, which
apply only as of the date of this press release.
For investor and media inquiries, please contact:
Hong Zhao
Vice President - Finance:, +86 (10) 5631-8707,
hongzhao@soufun.com
Yiwen Zhang
Investor Relations Manager:, +86 (10) 5631-8659,
zhangyiwen@soufun.com
SOURCE SouFun Holdings Limited