SFUN Fang Holdings Limited

SouFun Holdings Limited (NYSE: SFUN, “SouFun”), the leading real estate and home furnishing Internet portal in China, today announced its unaudited financial results for the first quarter ended March 31, 2011.

Highlights for First Quarter 2011

• Revenues grew 54.2% to US$40.8 million compared to the first quarter of 2010, and a 68.7% year-over-year increase excluding the effects from prepaid card business.
• Operating income was US$5.9 million, an increase of 100.3% compared to the first quarter of 2010. Non-GAAP operating income was US$7.9 million, an increase of 69.8% compared to the first quarter of 2010.

• Net income attributable to shareholders was US$5.7 million, an increase of 142.1% compared to the first quarter of 2010. Non-GAAP net income attributable to shareholders was US$7.7 million, an increase of 89.7% compared to the first quarter of 2010.

“We are happy to see our continuous growth momentum in the first quarter of 2011,” said Vincent Mo, Executive Chairman of SouFun. “SouFun benefits from its strong market leadership in China’s dynamic real estate and home furnishing markets. SouFun will continue to focus on providing internet products and services to everything home in China and its new e-commerce initiative is expected to bring in new revenue potentials.”

Financial Results for First Quarter 2011

Revenues

For the first quarter of 2011, SouFun had total revenues of US$40.8 million, an increase of 54.2% compared to US$26.4 million for the same period of 2010. After excluding the effects from prepaid card business, total revenues for the first quarter of 2011 grow 68.7% compared to the same period of 2010.

Revenue from marketing services was US$28.2 million for the first quarter of 2011, an increase of 57.3% compared to US$17.9 million for the same period of 2010.

Revenue from listing services was US$11.3 million for the first quarter of 2011, an increase of 97.6% compared to US$5.7 million for the same period of 2010.

Revenue from other value-added services and products was US$1.2 million for the first quarter of 2011, a decrease of 56.5% compared to US$2.8 million for the same period of 2010. A year-over-year increase of 125.6% was achieved after excluding US$2.3 million revenue from prepaid card business.

We initiated our e-commerce business for our home furnishing and improvement since the beginning of 2011 and revenue from this business reached US$94,925 for the first quarter of 2011. Leveraging from our home furnishing and improvement portal www.jiatx.com, the e-commerce initiative is expected to generate more revenue in the future.

Cost of Revenue

Cost of revenue was US$13.2 million for the first quarter of 2011, an increase of 60.6% compared to US$8.2 million (excluding cost of product related to prepaid card business) for the same period of last year. The increase is primarily due to the increased staff cost.

Operating Expenses

Operating expenses for the first quarter of 2011 were US$21.7 million, an increase of 66.7% compared to US$13.0 million for the same period of 2010.

• Selling expenses for the first quarter of 2011 were US$12.2 million, an increase of 74.7% from US$7.0 million for the same period of 2010, primarily due to increased staff cost.
• General and administrative expenses for the first quarter of 2011 were US$9.5 million, an increase of 57.3% from US$6.0 million for the same period of 2010, primarily due to the increased staff cost.

Operating Income

Operating income for the first quarter of 2011 was US$5.9 million, an increase of 100.3% compared to US$3.0 million for the same period of 2010. Non-GAAP operating income for the first quarter of 2011 was US$7.9 million, an increase of 69.8% compared to US$4.7 million for the same period in 2010.

Income Tax Expense

Income tax expense for the first quarter of 2011 was US$2.1 million, an increase of 39.8% compared to US$1.5 million for the same period of 2010.

Net Income Attributable to Shareholders

Net income attributable to shareholders for the first quarter of 2011 was US$5.7 million, an increase of 142.1% from US$2.4 million for the same period of 2010. Non-GAAP net income attributable to shareholders for the first quarter of 2011 was US$7.7 million, an increase of 89.7% compared to US$4.1 million for the same period of 2010.

Cash Flow

As of March 31, 2011, SouFun had cash, cash equivalents and short-term investments of US$259.8 million, compared to US$229.7 million as of December 31, 2010.

Cash flow from operating activities was US$34.6 million for the first quarter of 2011, compared to US$13.0 million for the same period of 2010.

Business Outlook

SouFun adjusted up its estimate of total revenues for fiscal year of 2011 to be between US$280.0 million and US$290.0 million, representing a 32.3% to 37.1% year-over-year growth compared to the total revenues (excluding the effects from prepaid card business) for fiscal year 2010.

Conference Call Information

SouFun’ management team will host a conference call on May 11, 2011 at 8 a.m. U.S. Eastern Time (8 p.m. Beijing/Hong Kong time).

The dial-in details for the live conference call are:

US Toll Free: 1 866 277 1182

US Toll/ International: 1 617 597 5359

Hong Kong: 800 96 3844

Mainland China: 10 800 130 0399/ 10 800 152 1490

Passcode: SFUN

Please dial in 10 minutes before the call is scheduled to begin and provide the passcode to join the call.

A telephone replay of the call will be available after the conclusion of the conference call at 11:00 a.m. U.S. Eastern Time on May 11 through May 17, 2011. The dial-in details for the telephone replay are:

US Toll Free: 1 888 286 8010

US Toll/ International: 1 617 801 6888

Passcode: 41490314

A live and archived webcast of the conference call will be available on SouFun’s website at http://ir.soufun.com.

About SouFun

SouFun operates the leading real estate Internet portal and home furnishing and improvement website in China in terms of the number of page views and visitors to its website in 2010. SouFun has built a large and active community of users who are attracted by the comprehensive real estate and home furnishing and improvement content available on its portal that forms the foundation of its service offerings. SouFun currently maintains 80 offices to focus on local market needs and its website and database contains real estate-related content coverage of 310 cities in China. For more information about SouFun, please visit http://ir.soufun.com.

Safe Harbor Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “may,” “should” and similar expressions. Such forward-looking statements include, without limitation, statements regarding the outlook for the fiscal year of 2011 and comments by management in this release and SouFun’s strategic and operational plans and future market positions. SouFun may also make forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about SouFun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SouFun’s limited operating history, the current global financial and credit markets crisis and its potential impact on the Chinese economy, measures taken or to be taken by the Chinese government to control real estate growth and prices and other events which could recur in the future, the uncertain regulatory landscape in China, fluctuations in SouFun’s quarterly operating results, its reliance on online advertising sales and listing services for its revenues, any failure to successfully develop and expand its content, service offerings and features, and the technologies that support them, and any failure to successfully integrate acquired businesses.

Further information regarding these and other risks and uncertainties is included in SouFun’s prospectus dated September 16, 2010 and its other filings with the U.S. Securities and Exchange Commission. SouFun does not assume any obligation to update any forward-looking statements in this release and elsewhere, which apply only as of the date of this press release.

About Non-GAAP Financial Measures

To supplement SouFun's consolidated financial results presented in accordance with United States Generally Accepted Accounting Principles ("GAAP"), SouFun uses in this press release the following measures defined as non-GAAP financial measures by the United States Securities and Exchange Commission: (1) operating income, (2) net income and (3) basic and diluted earnings per ordinary share. The presentation of the non-GAAP financial information is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the table captioned "Reconciliation of GAAP and non-GAAP Results" set forth at the end of this press release.

SouFun believes that these non-GAAP financial measures provide meaningful supplemental information to investors regarding its operating performance by excluding share-based compensation expense and IPO expense, which (1) may not be indicative of SouFun’s recurring core business operating results or (2) are not expected to result in future cash payments. These non-GAAP financial measures also facilitate management's internal comparisons to SouFun’s historical performance and assist its financial and operational decision making. A limitation of using these non-GAAP financial measures is that share-based compensation has been and will continue to be a significant recurring expense that will continue to exist in SouFun’s business for the foreseeable future. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliation between non-GAAP financial measures and their most directly comparable GAAP financial measures.

  SouFun Holdings Limited Unaudited Condensed Consolidated Balance Sheets ( in U.S. dollars in thousands ) ASSETS   March 31,         Dec 31, 2011 2010 Current assets:       Cash and cash equivalents 155,207 171,520 Short-term investments 104,554 58,133 Accounts receivable, net 24,012 22,353 Prepayment and other current assets 14,821 21,113 Available-for-sales securities 4,479 4,279 Deferred tax assets, current 2,151 2,129 Total current assets 305,224 279,527 Non-current assets: Property and equipment, net 7,918 7,549 Deposit for non-current assets 4,600 4,600 Restricted cash, non-current portion 47,282 - Deferred tax assets, non current 536 619 Other non-current assets   1,311 1,472 Total non-current assets   61,647 14,240 Total assets   366,871 293,767   LIABILITIES AND SHAREHOLDERS’ EQUITY Current liabilities: Short-term loans - 3,600 Deferred revenue 81,276 56,968 Accrued expenses and other liabilities 42,661 46,349 Dividend payable 39,177 39,635 Income tax payable 15,353     14,329 Total current liabilities 178,467     160,881 Non-current liabilities: Long-term bank borrowings, non-current 45,000 - Deferred tax liability, non-current 10,691 10,219 Total non-current liabilities 55,691 10,219 Total Liabilities 234,158 171,100   Shareholders' equity: Ordinary shares 9,764 9,764 Additional paid-in capital 41,390 39,399 Accumulated other comprehensive income 12,606 10,293 Retained earnings 68,855 63,108 Total SouFun Holdings Limited shareholders' equity 132,615 122,564 Noncontrolling interests 98 103 Total shareholders’ equity 132,713 122,667     TOTAL LIABILITIES AND SHAREHOLDER'S EQUITY 366,871 293,767   SouFun Holdings Limited Unaudited Condensed Consolidated Statements of Operations ( in U.S. dollars in thousands, except share data )       For the three months ended March 31, 2011       March 31, 2010 Revenues:     Marketing services 28,190 17,925 Listing services 11,277 5,706 Other value-added services and products 1,227 2,818 E-commerce services 95   -   Total revenues 40,789 26,449   Cost of revenues: Cost of services (13,218 ) (8,228 ) Cost of other value-added services and products -   (2,274 ) Total cost of revenues (13,218 ) (10,502 )   Gross Profit 27,571 15,947   Operating expenses: Selling expenses (12,187 ) (6,974 ) General and administrative expenses (9,466 ) (6,019 ) Total operating expenses (21,653 ) (12,993 )   Income from operations 5,918 2,954 Foreign exchange gain (loss) 26 (24 ) Interest income 1,377 630 Interest expenses (42 ) - Realized gain—trading securities 55 113 Government grants 499   191   Income before income tax 7,833 3,864 Income tax expenses Income tax expense (2,091 ) (1,496 ) Net income 5,742 2,368 Net loss attributable to noncontrolling interests 5 6

Net income attributable to SouFun Holdings Limited

shareholders

 

5,747   2,374     Net income per ADS: Basic 0.08 0.03 Diluted 0.07 0.03 Weighted average number of shares outstanding: Basic 76,065,755 73,932,217 Diluted 82,768,286 77,588,645 SouFun Holdings Limited Reconciliation of GAAP and Non-GAAP Results ( in U.S. dollars in thousands, except share data )     For the three months ended March 31, 2011       March 31, 2010     GAAP income from operations 5,918 2,954 Share-based compensation 1,991 1,104 IPO expense - 600 Non-GAAP income from operations 7,909 4,658   GAAP net income 5,742 2,368 Share-based compensation 1,991 1,104 IPO expense - 600 Non-GAAP net income 7,733 4,072   Net Income attributable toSouFun Holdings Limited shareholders 5,747 2,374 Share-based compensation expense 1,991 1,104 IPO expense - 600 Non-GAAP net Income attributable toSouFun Holdings Limited shareholders 7,738 4,078   GAAP net income per ADS: Basic 0.08 0.03 Diluted 0.07 0.03 Non-GAAP net income per ADS: Basic 0.10 0.06 Diluted 0.09 0.05 Weighted average number of shares outstanding: Basic 76,065,755 73,932,217 Diluted 82,768,286 77,588,645