More Americans Are Seeking Healthy Meals but Are Increasingly Dissatisfied with Restaurants' Healthy Choices, According to ARAMA
2006年10月23日 - 10:00PM
ビジネスワイヤ(英語)
According to a national survey of away-from-home eating habits and
nutritional preferences conducted by ARAMARK, a growing number of
American adults expect restaurants to offer healthy menu items, yet
they are increasingly dissatisfied with the healthy options
currently available in most restaurants. In 2006, 34 percent of
adults indicated it is important for restaurants to offer
health-conscious menu items, up from just 28 percent in 2005.
However, only 14 percent indicate they are very satisfied with the
healthy options offered by restaurants, down from 22 percent a year
ago. These statistics are part of the ARAMARK (NYSE:RMK)
Nutritional DiningStyles� Research being presented to clinical
researchers and health professionals at the 2006 NAASO Obesity
Summit in Boston October 22-24. �Our Nutritional DiningStyles
research helps us track the eating habits of consumers and tailor
our menus and nutritional programs to meet their needs,� said Chris
Malone, ARAMARK senior vice president of marketing. �We share this
information each year with leaders in the fight against obesity as
part of our commitment to the health and wellness of Americans.� In
planning this year�s Nutritional DiningStyles study, professional
services provider ARAMARK partnered with several prominent obesity
and nutrition researchers to design and analyze its survey of more
than 200 nutrition and dining related measures. �ARAMARK�s research
provides a framework for understanding consumer nutrition behavior
and away-from-home eating that we do not always get from clinical
research alone,� said Holly Wyatt, MD, Associate Professor of
Medicine, University of Colorado Health Sciences Center and
National Program Director for the Centers for Obesity Research and
Education (C.O.R.E.) �The study utilizes self-reported eating
habits and attitudes to segment the adult population into unique
behavioral groups and capture trends over time.� Other findings
from this year�s DiningStyles Research included: 34 percent
indicate they are strongly attempting to watch their weight, up
from 29 percent in 2005 Those strongly attempting to limit their
intake of trans fats increased to 27 percent, up from 21 percent in
2005; Consumer satisfaction with healthy items away-from-home
slipped dramatically in 2006, most significantly among Fine Dining,
Family Style and Casual Dining restaurant formats. Casual Dining
presented the biggest drop, from 34 percent in 2005 to 16 percent
in 2006. While 71 percent say consumers are ultimately responsible
for making sensible food choices away-from-home, 46 percent feel
strongly that restaurants should provide nutritional information on
all of the menu items they serve; The most appealing incentive for
losing weight is a cash rebate on medical insurance. This is the
third year ARAMARK has conducted the Nutritional DiningStyles
Research, and the third time the findings have been included in the
NAASO Obesity Summit curriculum. Attended by nearly 2,000 clinical
researchers and health professionals each year, the Obesity Summit
promotes the latest findings in research, education and advocacy to
better understand and treat obesity and to improve the lives of
those affected by it. Research-Based Program Innovation Based on
extensive consumer research, ARAMARK has introduced several dining
programs and educational tools to help consumers find healthier
selections at schools, hospitals, businesses, universities and
other away-from-home dining venues. The Nutritional DiningStyles
Calculator (www.diningstyle.com) is an online guide that allows
consumers to learn their own Nutritional DiningStyle by answering
questions and providing tailored nutritional education and
guidance. The company�s Fresh & Healthy education and
communication campaign makes it easier for millions of customers to
eat healthier at work and school while learning more about the
importance of proper nutrition. Fresh & Healthy celebrates
healthier lifestyles by offering nutrition tips and healthy product
promotions at nearly 2,000 businesses, college and university
campuses and hospitals where ARAMARK manages food services. The
company�s Just4U� dining program features healthy menu options,
including those with fewer calories, less sodium and fewer total
carbs and many items labeled �low-fat,� or �heart healthy.� The
award-winning program, which received support from the American
Diabetes Association and the American Dietetic Association,
includes more than 2,000 chef-tested and dietitian-approved
healthier recipes. ARAMARK's focus on nutrition awareness helps
students make informed, well-balanced meal choices whether eating
in or outside of school. ARAMARK-managed school districts around
the country are participating in several nutrition awareness
programs that support nutrition education, physical activity and
other school-based activities including: Healthy Kids Challenge, a
community initiative that provides activity kits to school
districts to instill an appreciation for healthy eating and
physical activity; HealthSmartTM APPLES, which provides a
comprehensive nutrition and activity curriculum for K-12 students;
FUEL, a campaign aimed at making school lunch �cool� and relevant
to secondary level students; Spike, ARAMARK�s elementary level
nutrition mascot; and Treat Yourself Right, a secondary level
program focusing on reinforcing healthy lifestyle messages and
motivating students to choose healthier menu items. About the
Research The 2006 Nutritional DiningStyles Research, collected by
Datassential Research and analyzed by Candice Bennett &
Associates, consisted of 5,001 online interviews with adults aged
18 and over from across the United States. The data was weighted
for age, gender, race and socio-economic status to ensure the total
sample accurately reflected the U.S. adult population. Margin of
error is +/- 1.35 percent at the 95 percent confidence interval.
More information can be found at www.diningstyle.com. About ARAMARK
ARAMARK is a leader in professional services, providing
award-winning food services, facilities management, and uniform and
career apparel to health care institutions, universities and school
districts, stadiums and arenas, and businesses around the world. In
FORTUNE magazine's 2006 list of "America's Most Admired Companies,"
ARAMARK was ranked number one in its industry, consistently ranking
since 1998 as one of the top three most admired companies in its
industry as evaluated by peers and industry analysts. The company
was also ranked first in its industry in the 2006 FORTUNE 500
survey. Headquartered in Philadelphia, ARAMARK has approximately
240,000 employees serving clients in 20 countries. Learn more at
the company's Web site, www.aramark.com According to a national
survey of away-from-home eating habits and nutritional preferences
conducted by ARAMARK, a growing number of American adults expect
restaurants to offer healthy menu items, yet they are increasingly
dissatisfied with the healthy options currently available in most
restaurants. In 2006, 34 percent of adults indicated it is
important for restaurants to offer health-conscious menu items, up
from just 28 percent in 2005. However, only 14 percent indicate
they are very satisfied with the healthy options offered by
restaurants, down from 22 percent a year ago. These statistics are
part of the ARAMARK (NYSE:RMK) Nutritional DiningStyles(TM)
Research being presented to clinical researchers and health
professionals at the 2006 NAASO Obesity Summit in Boston October
22-24. "Our Nutritional DiningStyles research helps us track the
eating habits of consumers and tailor our menus and nutritional
programs to meet their needs," said Chris Malone, ARAMARK senior
vice president of marketing. "We share this information each year
with leaders in the fight against obesity as part of our commitment
to the health and wellness of Americans." In planning this year's
Nutritional DiningStyles study, professional services provider
ARAMARK partnered with several prominent obesity and nutrition
researchers to design and analyze its survey of more than 200
nutrition and dining related measures. "ARAMARK's research provides
a framework for understanding consumer nutrition behavior and
away-from-home eating that we do not always get from clinical
research alone," said Holly Wyatt, MD, Associate Professor of
Medicine, University of Colorado Health Sciences Center and
National Program Director for the Centers for Obesity Research and
Education (C.O.R.E.) "The study utilizes self-reported eating
habits and attitudes to segment the adult population into unique
behavioral groups and capture trends over time." Other findings
from this year's DiningStyles Research included: -- 34 percent
indicate they are strongly attempting to watch their weight, up
from 29 percent in 2005 -- Those strongly attempting to limit their
intake of trans fats increased to 27 percent, up from 21 percent in
2005; -- Consumer satisfaction with healthy items away-from-home
slipped dramatically in 2006, most significantly among Fine Dining,
Family Style and Casual Dining restaurant formats. Casual Dining
presented the biggest drop, from 34 percent in 2005 to 16 percent
in 2006. -- While 71 percent say consumers are ultimately
responsible for making sensible food choices away-from-home, 46
percent feel strongly that restaurants should provide nutritional
information on all of the menu items they serve; -- The most
appealing incentive for losing weight is a cash rebate on medical
insurance. This is the third year ARAMARK has conducted the
Nutritional DiningStyles Research, and the third time the findings
have been included in the NAASO Obesity Summit curriculum. Attended
by nearly 2,000 clinical researchers and health professionals each
year, the Obesity Summit promotes the latest findings in research,
education and advocacy to better understand and treat obesity and
to improve the lives of those affected by it. Research-Based
Program Innovation Based on extensive consumer research, ARAMARK
has introduced several dining programs and educational tools to
help consumers find healthier selections at schools, hospitals,
businesses, universities and other away-from-home dining venues.
The Nutritional DiningStyles Calculator (www.diningstyle.com) is an
online guide that allows consumers to learn their own Nutritional
DiningStyle by answering questions and providing tailored
nutritional education and guidance. The company's Fresh &
Healthy education and communication campaign makes it easier for
millions of customers to eat healthier at work and school while
learning more about the importance of proper nutrition. Fresh &
Healthy celebrates healthier lifestyles by offering nutrition tips
and healthy product promotions at nearly 2,000 businesses, college
and university campuses and hospitals where ARAMARK manages food
services. The company's Just4U(TM) dining program features healthy
menu options, including those with fewer calories, less sodium and
fewer total carbs and many items labeled "low-fat," or "heart
healthy." The award-winning program, which received support from
the American Diabetes Association and the American Dietetic
Association, includes more than 2,000 chef-tested and
dietitian-approved healthier recipes. ARAMARK's focus on nutrition
awareness helps students make informed, well-balanced meal choices
whether eating in or outside of school. ARAMARK-managed school
districts around the country are participating in several nutrition
awareness programs that support nutrition education, physical
activity and other school-based activities including: Healthy Kids
Challenge, a community initiative that provides activity kits to
school districts to instill an appreciation for healthy eating and
physical activity; HealthSmart(TM) APPLES, which provides a
comprehensive nutrition and activity curriculum for K-12 students;
FUEL, a campaign aimed at making school lunch "cool" and relevant
to secondary level students; Spike, ARAMARK's elementary level
nutrition mascot; and Treat Yourself Right, a secondary level
program focusing on reinforcing healthy lifestyle messages and
motivating students to choose healthier menu items. About the
Research The 2006 Nutritional DiningStyles Research, collected by
Datassential Research and analyzed by Candice Bennett &
Associates, consisted of 5,001 online interviews with adults aged
18 and over from across the United States. The data was weighted
for age, gender, race and socio-economic status to ensure the total
sample accurately reflected the U.S. adult population. Margin of
error is +/- 1.35 percent at the 95 percent confidence interval.
More information can be found at www.diningstyle.com. About ARAMARK
ARAMARK is a leader in professional services, providing
award-winning food services, facilities management, and uniform and
career apparel to health care institutions, universities and school
districts, stadiums and arenas, and businesses around the world. In
FORTUNE magazine's 2006 list of "America's Most Admired Companies,"
ARAMARK was ranked number one in its industry, consistently ranking
since 1998 as one of the top three most admired companies in its
industry as evaluated by peers and industry analysts. The company
was also ranked first in its industry in the 2006 FORTUNE 500
survey. Headquartered in Philadelphia, ARAMARK has approximately
240,000 employees serving clients in 20 countries. Learn more at
the company's Web site, www.aramark.com
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