Quad Enters the In-Store Retail Media Network Marketplace With the Acquisition of DART Innovation
2024年2月6日 - 10:30PM
ビジネスワイヤ（英語）
As part of its ongoing commitment to relentless innovation and
product development, Quad (NYSE: QUAD), a marketing experience
company, acquired North Carolina-based DART Innovation, an in-store
digital media solutions provider. The strategic investment expands
and seamlessly integrates into Quad’s full suite of products and
services, enabling brands and marketers to more effectively offer
consumers an integrated purchasing journey, whether they are at
home, online or in a physical store.
Combining digital media with brick-and-mortar locations has been
heralded as the next iteration for the online marketplaces that
have exploded in recent years1. The strategic intersection of
physical and digital expands the brand-to-shopper experience beyond
e-commerce to innovative on-screen engagement at the store shelf.
With DART’s capabilities and technology Quad strengthens its place
as a leader in revolutionizing the shopping experience for
retailers, consumer packaged goods (CPGs) and consumers.
“Physical stores are poised to be the next major digital media
channel,” said Eric Ashworth, President of Quad Agency Solutions.
“Integrating DART’s hardware and software solutions into our
portfolio further builds out Quad’s retail expertise, enabling us
to evolve the shopping experience and change how brands connect
with customers in store environments. DART’s technology and the
systems and people that support it allow us to deliver targeted ads
on digital screens at the most critical moment in any purchase
decision: right at the store shelf. This is a trifecta of benefits
for retailers, CPGs and their consumers.”
With digital screens positioned right next to products, Quad
will provide CPGs the most impactful opportunity for delivering
relevant promotions, sharing key product information, and even
pointing to adjacent product options. In addition to driving sales
for CPGs, this in-store digital media solution can level up the
shopping experience, making a particular retailer more desirable as
a place to shop.
The U.S. Department of Commerce says that even with the
explosion of e-commerce, more than 85 percent of all retail sales
in the U.S. continue to be made inside retail environments2, and
that number rises to nearly 90 percent for grocery3, according to
insights from marketing research company Insider Intelligence.
“Quad’s investment in this digital media solution for store
environments is grounded in industry data that shows the emerging
benefits of retail in-store media,” Ashworth continued. “The DART
acquisition will open tremendous opportunities for Quad’s in-store,
CPG and media clients to take full advantage of this burgeoning
opportunity.”
DART founder Kenny Olson added, “We had been looking for a
company that could take DART’s solutions to a broader market while
continuing to innovate and take these offerings to the next level.
When we learned about Quad, the breadth and depth of its portfolio,
and its commitment to its people and culture, we knew that this was
the right place for us. We’re excited to join Quad and see this as
an accelerator for achieving the DART vision to transform the
retail industry through smart, integrated solutions.”
DART, which was founded in 2015, has been deploying its
technology and services with various clients, including a large,
nationwide retailer. Quad will continue to develop the DART system
and prove its concept with a regional grocer while integrating the
solution into its connected offerings.
About Quad
Quad (NYSE: QUAD) is a $3 billion global marketing experience
company that gives brands a more streamlined, impactful, flexible
and frictionless way to reach their target audience via a uniquely
integrated marketing platform. Quad connects every facet of the
marketing journey efficiently and at scale through its innovative,
data-driven offerings – from strategy and consulting to data and
analytics, technology solutions, media services, creative and
content solutions, and managed services. Quad provides a better
marketing experience for its clients, so they can focus on
delivering the best customer experience.
Quad employs approximately 15,000 people in 14 countries
worldwide and serves more than 2,900 clients across the retail,
publishing, consumer packaged goods, financial services,
healthcare, insurance and direct-to-consumer industries. Quad is
ranked as a leader in multiple industries including largest agency
companies (Ad Age, #14); largest commercial printers (Printing
Impressions, #2); and largest Milwaukee-area manufacturers
(Milwaukee Business Journal, #1).
For more information about Quad, including its commitment to
ongoing innovation, culture and social purpose, visit quad.com.
________________________________ 1 “How Retail Media is
Reshaping Retail,” Boston Consulting Group, March 28, 2022. 2 “U.S.
Census Bureau News,” U.S. Department of Commerce, November 17,
2023. 3 “U.S. Digital Grocery Forecast 2022,” Insider Intelligence,
September 19, 2022.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240206786287/en/
Jennifer Wasmer, Director of External Communications
203-522-1699 jawasmer@quad.com
Quad Graphics (NYSE:QUAD)
過去 株価チャート
から 12 2024 まで 1 2025
Quad Graphics (NYSE:QUAD)
過去 株価チャート
から 1 2024 まで 1 2025
