OWINGS MILLS, Md., July 25, 2016 /PRNewswire/ -- Medifast, Inc.
(NYSE: MED), a leading United
States manufacturer and provider of clinically proven
weight-loss and healthy living products and programs, today
announced that Take Shape For Life®, the company's direct
selling division and wholly-owned subsidiary, launched 13 new
innovative products, under the lifestyle brand
OPTAVIA™. The products feature bold flavors and
exciting ingredients sourced from around the world. The
announcement was made at Take Shape For Life's® Annual National
Convention - the largest event in the company's history - with more
than 3,400 registered attendees.
"The announcement of OPTAVIA™ marks a significant
evolution in Take Shape For Life®, putting it in prime position in
the health and wellness market and the direct selling industry for
growth and global expansion," said
Michael MacDonald, Chairman and CEO
of Medifast®, the parent company of Take Shape For Life®.
OPTAVIA™ Fuelings are made with specialty ingredients
sourced from across the globe, including Morocco, Bolivia, Indonesia and the
Philippines, and are packed with 25 vitamins and minerals as
well as probiotics, which help support digestive and immune health
as part of a balanced diet and healthy lifestyle. OPTAVIA™
Fuelings provide the same scientifically proven nutritional profile
as the brand's existing portfolio of more than 70
Fuelings.
"For the first time in the company's history, we have created
and built a fully exclusive offering that is only available to our
family of Health Coaches and Clients," said Mona
Ameli, President of Take Shape For Life®. "We know with this
introduction of innovative products, our Health Coaches will
further their opportunity to transform lives not only in
the United States, but over time
to a diverse audience throughout the world."
Take Shape For Life® is committed to creating Optimal Wellbeing
for its community of Health Coaches and Clients by helping them
take control of their physical, mental and financial health. More
than 12,000 active Health Coaches will begin offering
OPTAVIA™ Fuelings to Clients nationwide this
month.
"Our mission, to shape lives for the better and put the power of
knowledge in the hands of as many people as possible, takes a big
step forward with the introduction of OPTAVIA™," said Dr.
Wayne Scott Andersen, Co-founder
& Integrated Presidential Director of Take Shape For Life®.
"OPTAVIA™ Fuelings are a welcomed addition to our current
line of products and a powerful new tool to support Health Coaches
and Clients on their journey to Optimal Wellbeing."
For more information on OPTAVIA™, Take Shape for Life® or
to learn how to become a Health Coach, visit www.TSFL.com or
www.optavia.com.
About Take Shape For Life:
Take Shape For Life®
is a thriving, vibrant community that is redefining the path to
wellbeing and creating Optimal Health™ through a network of
Independent Health Coaches, who provide support and personal
encouragement to help Clients safely and effectively reach and
sustain a healthy weight, and adopt habits for a lifetime of
health. Within the Trilogy of Optimal Health, Take Shape For Life®
offers individuals an opportunity to create sustainable health in
all areas of their lives – building a healthy body, developing a
healthy mind, and generating healthy finances. Take Shape For
Life® provides Health Coaches with tools and support; an innovative
and leading edge lifestyle program; training and knowledge; and
best of all, a community of like-minded individuals working toward
the common goal of getting America healthy. In 2016, Take
Shape For Life® was ranked in the top 20 of the Direct Selling
Association's largest companies, and is a Code of Ethics
member.
MED-G
About Medifast®:
Medifast, Inc.® (NYSE: MED) is a leading United States manufacturer and provider of
clinically proven weight-loss and healthy living products and
programs.
Forward Looking Statements
Please Note: This release contains "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933, as
amended, Section 21E of the Securities Exchange Act of 1934, as
amended, and the Private Securities Litigation Reform Act of 1995.
Descriptions of Medifast's objectives, strategies, plans, goals or
targets and anticipated impact and effect of new products contained
herein are considered forward-looking statements. Medifast believes
this release should be read in conjunction with all of its filings
with the United States Securities and Exchange Commission and
cautions its readers that these forward-looking statements are
subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Although Medifast
believes that the expectations, statements, and assumptions
reflected in these forward- looking statements are reasonable, it
cautions readers to always consider all of the risk factors and any
other cautionary statements carefully in evaluating each
forward-looking statement in this release, as well as those set
forth in its latest Annual Report on Form 10-K and Quarterly Report
on Form 10-Q, and other filings filed with the United States
Securities and Exchange Commission, including its current reports
on Form 8-K. All of the forward-looking statements contained herein
speak only as of the date of this release.
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SOURCE Take Shape For Life