OWINGS MILLS, Md., Aug. 1, 2011 /PRNewswire/ -- Medifast, Inc.
(NYSE: MED), a leading portion-controlled weight-loss program,
today announced the launch of 5-calorie pre-measured Medifast
Sugar-Free Syrup. Medifast Sugar-Free Syrup is the perfect addition
to many Medifast Meals, including the new Medifast Spiced Pancakes.
New products are available for purchase at
http://www.choosemedifast.com/, through a free Take Shape For Life
Health Coach or at a Medifast Weight Control Center.
(Photo: http://photos.prnewswire.com/prnh/20110801/PH44722
)
Medifast Sugar-Free Syrup is just 5 calories and comes in
pre-measured packets, making it a perfect complement to many
Medifast Meals, as well as a healthy option for those looking for a
convenient low-calorie, portion-controlled sugar-free syrup. The
new Spiced Pancakes are an addition to the current Medifast
Original and Chocolate Chip Pancakes.
"We noticed our customers often asking about a low-calorie and
sugar-free syrup to add to their Medifast Meals, so we developed
our new Sugar-Free Syrup to increase success on the program and
provide a one-stop shopping option," said Michael S. McDevitt, Chief Executive Officer,
Medifast, Inc. "The goal is to provide customers with all the tools
necessary to provide long-term weight loss and weight
maintenance."
Medifast Sugar-Free Syrup counts as two condiments for those
currently on the Medifast 5 & 1 Plan, while Medifast Spiced
Pancakes are completely interchangeable with other Medifast Meals
on the Medifast 5 & 1 Plan. Medifast has been recommended by
over 20,000 doctors since 1980. Customers can expect to lose up to
two to five pounds per week and up to 20 pounds their first month
on the Medifast 5 & 1 Plan, in which customers eat five
Medifast Meals and one Lean & Green Meal, consisting of lean
protein and non-starchy vegetables, each day.
"Medifast's newest products are based on our research exploring
customer preferences. People on the Medifast 5 & 1 Plan or in
Transition or Maintenance will love our new, naturally sweetened
Spiced Pancakes, especially with our new syrup," said Lisa M. Davis, Ph.D., PA-C, C.N.S., L.D.N., Vice
President of Scientific and Clinical Affairs, Medifast, Inc. "New
products like these reflect our dedication to our clients, and our
ability to give them what they need and want."
MED-G
About Medifast:
Medifast (NYSE: MED) is the leading easy-to-use, clinically
proven, portion-controlled weight-loss program. Medifast has been
recommended by over 20,000 doctors and used by over one million
customers since 1980. It is committed to enriching lives by
providing innovative choices for lasting health. Medifast programs
have been proven effective through studies by major university
teaching hospitals. The company sells its products and programs via
four unique distribution channels: 1) the web and national call
centers, 2) the Take Shape For Life personal coaching division, 3)
Medifast Weight Control Centers, and 4) a national network of
physicians. Medifast was founded in 1980 and is located in
Owings Mills, Maryland. For more
information, log onto http://www.choosemedifast.com.
Please Note: This release contains "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933, as
amended, Section 21E of the Securities Exchange Act of 1934, as
amended, and the Private Securities Litigation Reform Act of 1995.
These forward-looking statements generally can be identified by use
of phrases or terminology such as "intend" or other similar words
or the negative of such terminology. Similarly, descriptions of
Medifast's objectives, strategies, plans, goals or targets
contained herein are also considered forward-looking statements.
Medifast believes this release should be read in conjunction with
all of its filings with the United States Securities and Exchange
Commission and cautions its readers that these forward-looking
statements are subject to certain events, risks, uncertainties, and
other factors. Some of these factors include, among others,
Medifast's inability to attract and retain independent Associates
and Members, stability in the pricing of print, TV and Direct Mail
marketing initiatives affecting the cost to acquire customers,
increases in competition, litigation, regulatory changes, and its
planned growth into new domestic and international markets and new
channels of distribution. Although Medifast's believes that the
expectations, statements, and assumptions reflected in these
forward-looking statements are reasonable, it cautions readers to
always consider all of the risk factors and any other cautionary
statements carefully in evaluating each forward-looking statement
in this release, as well as those set forth in its latest Annual
Report on Form 10-K and Quarterly Report on Form 10-Q, and other
filings filed with the United States Securities and Exchange
Commission, including its current reports on Form 8-K. All of the
forward-looking statements contained herein speak only as of the
date of this release.
SOURCE Medifast, Inc.