loanDepot Builds on its Commitment to Consumer Education With New Home School Platform
2024年5月3日 - 12:09AM
ビジネスワイヤ(英語)
Lender addresses industry gaps with cohesive
content strategy that empowers homebuyers with knowledge
loanDepot, Inc. ("LDI" or "Company") (NYSE: LDI), a leading
provider of home lending solutions that enables customers to
achieve the dream of homeownership, has introduced “Home School,”
marking an important step forward in the Company’s strategy to
empower today’s consumers with the necessary knowledge to achieve
their homeownership goals. Aligned with the different ways modern,
tech-savvy consumers access and digest information, the
comprehensive educational platform supports every stage of the
homeownership journey delivering cohesive content across podcasts,
videos, and written articles.
“Knowledge is power,” said loanDepot Chief Marketing Officer
Alec Hanson. “The world of homeownership is complex and can
sometimes feel overwhelming to those who are on the outside looking
in, but when a homebuyer knows what questions to ask, they can make
great decisions. It's critical for people to understand the
processes involved throughout the homeownership journey – whether
that’s buying, renovating, or maintaining their homes – and it’s
loanDepot’s responsibility as a purpose-driven lender to empower
them.”
Home School lives in the gap between thinking about making a
move and taking the next step to contact a lender. Through
informative videos and articles, Home School will guide aspiring
borrowers with information specific to their journey and unique
needs.
The content will be designed with tailored pathways for
different market segments, such as:
- First-time homebuyers
- Veterans
- Second home or investment property buyers
- Home renovators
- Reverse mortgage candidates
Understanding podcast listenership is expected to grow 11
percent in 2024, and will continue to grow through the end of the
decade1, loanDepot also created the Home School podcast to capture
the attention of today’s consumers delving into a variety of
subjects. The podcast will feature guest interviews with housing
market and financial planning experts such as Realtors,
contractors, Certified Public Accountants, Certified Financial
Planners and many more adjacent financial and home service
providers.
In addition to directly supporting consumers, Home School serves
as a valuable asset for loanDepot's retail loan originators, who
can personalize and adapt its content to fit their own go-to-market
strategies. By tailoring the content for their own geographic
locations, originators can cultivate their personal brands and
establish themselves as trusted sources of helpful information
within their communities.
“By helping our customers make the right decisions, we will be
with them throughout every step of their homeownership journey,”
added Hanson.
loanDepot is rolling out new Home School content weekly across
YouTube, Instagram, Facebook, LinkedIn and TikTok.
About loanDepot
loanDepot (NYSE: LDI) is a leading provider of lending solutions
that make the American dream of homeownership more accessible and
achievable for all, especially the increasingly diverse communities
of first-time homebuyers, through a broad suite of lending and real
estate services that simplify one of life's most complex
transactions. Since its launch in 2010, the company has been
recognized as an innovator, using its industry-leading technology
to deliver a superior customer experience. Our digital-first
approach makes it easier, faster and less stressful to purchase or
refinance a home. Today, as one of the largest non-bank lenders in
the country, loanDepot and its mellohome operating unit offer an
integrated platform of lending, loan servicing, real estate and
home services that support customers along their entire
homeownership journey. Headquartered in Southern California and
with hundreds of local market offices nationwide, loanDepot’s
passionate team is dedicated to making a positive difference in the
lives of their customers every day.
1
https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240502223871/en/
Jonathan Fine VP, Public Relations (781) 248-3963
jfine@loandepot.com
loanDepot (NYSE:LDI)
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loanDepot (NYSE:LDI)
過去 株価チャート
から 6 2023 まで 6 2024