CHESTER, England, January 6, 2014 /PRNewswire/ --
MBNA launches new
website that automatically adapts to PCs, tablet devices and
mobiles
UK-based credit card specialist MBNA has launched a new website
that responds to the specific device consumers are using to view
the site.
(Logo:
http://photos.prnewswire.com/prnh/20140106/662755 )
The new website now sits on responsive web templates which can
recognise the device being used to view the site online - whether
desktop PC or laptop, tablet or mobile phone - and represents the
site in a way that is easily accessible and usable.
The new multi-platform website has been developed in response to
customer demand, with around 35 percent of new traffic to the
http://www.mbna.co.uk website now coming through mobile and tablet
devices.
"Our customers are showing us that they want and they expect us
to continue to innovate to make their life easier," said
Michael Donald, Marketing and
Commercial Executive for MBNA. "The new responsive design of our
website puts our online provision up with the very best in
financial services in the UK."
MBNA launched responsive online credit card application forms
last year, leading to a spike in customer satisfaction for the
usability of the service.
"The optimisation of the full website was the next logical
step," added Donald. "We can now boast leading edge website
functionality, and our existing customers - and those who want to
use our services - can be confident that we continue to remain
committed to responding to their needs."