Coca-Cola Freestyle Invites Music Fans to Mix It up with Lady Antebellum
2015年2月13日 - 5:30AM
ビジネスワイヤ(英語)
Grammy Award-winning country music group teams
up with Coca-Cola Freestyle® to create new beverage mixes and pour
on the prizes
Coca-Cola Freestyle and Lady Antebellum are joining forces to
give fans the chance to own the night at one of the multi-PLATINUM
selling trio’s upcoming 2015 concerts. When fans visit
participating restaurants with Coca-Cola Freestyle now through
March 31, they can choose from three Lady Antebellum mixes for a
chance to mix it up backstage with the award-winning country
group.
Each time fans pour an exclusive mix using Coca-Cola Freestyle,
they can receive a code which will allow them to enter for a chance
to win a grand prize trip for two to a Lady Antebellum concert of
the winner’s choice during their WHEELS UP 2015 TOUR presented by
Quicken Loans. Other prizes include Lady Antebellum 747 Deluxe CDs,
autographed pictures and downloads of their latest single,
“Freestyle.”
“Coca-Cola Freestyle encourages individuality and customization
by offering unprecedented choices,” said Joel Bishop, vice
president and general manager, Coca-Cola Freestyle, Coca-Cola North
America. “In that spirit, we invited Hillary, Charles and Dave of
Lady Antebellum to express their personal style and taste by
creating their own beverage mixes for their fans to enjoy.”
Lady Antebellum’s Hillary Scott, Charles Kelley and Dave Haywood
each created a personal mix available only with Coca-Cola
Freestyle, the beverage dispenser that offers more than 100
drink choices. Charles’ Smooth Rollin’ Mix is a sweet blend of
Vanilla Coke and Barq’s, while Dave’s Rock ‘n’ Bold Mix pulls
together the refreshing flavors of Sprite Vanilla and Seagram’s
Ginger Ale. Hillary’s Southern Cherry Mix plays on the artist’s
Tennessee roots and combines two of her favorite beverages, Coke
Zero Cherry and Coke Zero Raspberry.
Fans can enter for a chance to win in several ways. When they
approach Coca-Cola Freestyle dispensers at one of the 600 plus
participating restaurants, they should simply look for the special
Lady Antebellum promo button on the home screen to choose from the
three mixes. After fans pour their beverage of choice, they just
need to text the code that appears onscreen to enter the
sweepstakes.
Even if they aren’t near a select Coca-Cola Freestyle dispenser,
Lady Antebellum fans all over the U.S. can still join in the fun
beginning March 23 through April 30 when they download the
free Coca-Cola Freestyle app. App holders with push
notifications enabled will receive an offer in the “my offers”
section of the app to add all three Lady Antebellum mixes to their
favorites. When they visit any Coca-Cola Freestyle, they can use
the QR code within the app to pour any of the exclusive mixes. Fans
will then receive push notifications within the app with
instructions to enter.
For full contest details and rules, as well as the list of
participating retailers, please visit
www.coca-colafreestyle.com/ladya-customer and
https://cocacola.promo.eprize.com/ladya/. To learn more about
Coca-Cola Freestyle or to find the nearest Coca-Cola Freestyle,
visit www.Coca-Colafreestyle.com or like us on Facebook at
www.facebook.com/cocacolafreestyle. You can also find us on Twitter
at @ccfreestyle.
Coca-Cola Freestyle
In 2009, The Coca-Cola Company transformed
how people enjoy fountain beverages with
Coca-Cola Freestyle® – a
game-changing innovation that now offers more than 100
drink choices and last year dispensed approximately 1.8 billion 8
fl.-oz servings. Coca-Cola Freestyle dispenses unique
beverages by blending specific recipes of concentrated
ingredients with water and sweetener at the point where
the beverage is dispensed – delivering great quality and beverage
variety through proprietary micro-dose mixing technology. Each unit
can dispense more than 100 different combinations such as sparkling
beverages, flavored waters, sports drinks, lemonades and teas –
including 70+ diet and low-calorie and 90+ caffeine-free beverages.
Since 2011, people have been using the Coca-Cola Freestyle
mobile app to find their nearest dispenser, get special offers,
save favorite drinks, create and share mixes, check in and earn
badges, complete challenges and more. To learn more
about Coca-Cola Freestyle or find the
nearest Coca-Cola Freestyle location visit
www.Coca-Colafreestyle.com, like us on Facebook
at www.facebook.com/cocacolafreestyle or follow us on
Twitter @ccfreestyle.
Lady Antebellum
Seven-time GRAMMY winning group Lady Antebellum recently
released their fifth studio album, 747. The 11-song disc has
already spawned the PLATINUM certified multi-week
chart-topping smash hit “Bartender,” and its new single
“Freestyle” is quickly climbing the charts. The new album follows
over 11 million albums sold worldwide, nine trips to No. one on the
country radio charts, six Platinum singles and “Vocal Group of the
Year” honors from both the CMA and ACMs three years in a row. The
group delighted both fans and critics on the road with
the Dallas Morning News declaring “Lady Antebellum shows
off its warranted leap to superstardom,” and they’re gearing up for
their headlining WHEELS UP 2015 TOUR kicking off Feb. 28 with a
European trek and beginning the North American leg on May 1 in
Lubbock, TX. For more information and a full list of appearances
visit: www.ladyantebellum.com.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's
largest beverage company, refreshing consumers with more than 500
sparkling and still brands. Led by Coca-Cola, one of the
world's most valuable and recognizable brands, our Company's
portfolio features 17 billion-dollar brands including Diet
Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade,Minute
Maid, Simply, Georgia and Del Valle. Globally, we are the No.
1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy
our beverages at a rate of 1.9 billion servings a day.
With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the
economic development of the communities where we
operate. Together with our bottling partners, we rank among
the world's top 10 private employers with more than 700,000 system
associates. For more information,
visit Coca-Cola Journey at www.Coca-Colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our
blog Coca-Cola Unbottled at www.Coca-Colablog.com or
find us on LinkedIn at
www.linkedin.com/company/the-Coca-Cola-company.
The Coca-Cola CompanyLauren Thompson,
404-676-3034laurenthompson@coca-cola.com
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