Coca-Cola Spreads Happiness This Holiday Season through Random Acts of Kindness
2014年12月2日 - 11:00PM
ビジネスワイヤ（英語）
“Haz a Alguien Feliz” holiday program
encourages the Hispanic community to surprise loved ones with a
small act of kindness to brighten their day
Have you made someone happy today? Centered on this thoughtful
concept, Coca-Cola will be spreading joy throughout the holiday
season in the Hispanic community. “Haz a Alguien Feliz” encourages
celebrating this festive time by doing a random act of kindness.
Whether by bringing cookies to the office, joining mom to watch her
favorite novela, giving a ride to a friend or washing the dishes
for a week, these acts of kindness that are neither expensive nor
time-consuming bring people and communities closer, and celebrate
the true meaning of the holidays.
“At Coca-Cola, we believe that there is much more to the
holidays than opening presents,” said Alba Adamo, Group Director of
Hispanic Marketing at The Coca-Cola Company. “The gifts that can
make someone truly happy don’t come with a price tag, and the
holidays are the perfect time to share happiness with our friends
and loved ones.”
To take part in this selfless initiative, people are encouraged
to post a picture with a written note of what their random act of
kindness will be, or one showing how they have already made someone
happy. Using the hashtag #HazAlguienFeliz, participants can upload
their photos to Facebook, Instagram or Twitter to spread the joy
this holiday season. Social influencers from key Hispanic markets,
San Antonio, Chicago, Los Angeles, New York and Miami, will be
hitting the streets to stir conversations, encourage people to
participate in this celebration and document the smiles and joy
that selfless acts bring to communities.
“Haz a Alguien Feliz” will take the national stage December 6,
with a special one-hour television segment “La hora de la
felicidad” during Univision’s longest running program, Sabado
Gigante. The episode revolves around emotional acts of kindness
showing the joy these simple acts can bring to individuals
regardless of their background, nationality or age. In the spirit
of the holidays, people across the nation are joining the movement,
including renowned television sportscaster Fernando Fiore, female
empowerment advocate Nely Galán and top Latino social influencers
Lance Rios and Camila Canabal. An online vignette shared via
Facebook and Twitter will feature these influencers capturing the
joy, smiles and positive impact that small acts have on everyday
people.
“It’s very easy to surprise someone with an act of kindness, yet
we get wrapped up in our everyday routines and forget that we all
have the power to brighten someone else’s day. That’s why Coca-Cola
is leading this initiative; taking a moment to make someone else
happy will brighten this holiday season,” said Adamo.
About
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's
largest beverage company, refreshing consumers with more than 500
sparkling and still brands. Led by Coca-Cola, one of the
world's most valuable and recognizable brands, our Company's
portfolio features 17 billion-dollar brands including Diet
Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia
and Del Valle. Globally, we are the No. 1 provider of
sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy our beverages at a rate
of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola CompanyMelina Baetti,
404-676-1533mbaetti@coca-cola.comorMaria Ramirez,
786-522-0170maria.ramirez@newlink-group.com
Str PD 7.75 Aon Cap (NYSE:KOE)
過去 株価チャート
から 12 2024 まで 1 2025
Str PD 7.75 Aon Cap (NYSE:KOE)
過去 株価チャート
から 1 2024 まで 1 2025
