BridgeStreet Worldwide Launches Luxury SleepEasy(sm) Bedding Package
2006年4月19日 - 11:00PM
PRニュース・ワイアー (英語)
Homelike, High-Comfort Bedding Offered in Corporate Apartments
Nationwide ARLINGTON, Va., April 19 /PRNewswire/ -- BridgeStreet
Worldwide, a leading international provider of corporate housing to
business and leisure travelers, today announced the nationwide
rollout of its new, luxury SleepEasy(sm) bedding package in all
company-operated apartments. The premium bedding ensemble is
designed to provide a more homelike and restful stay experience to
guests. Corporate apartments are an accommodations option that
caters to guests who seek more space, independence and comfort than
is found in a typical hotel or extended-stay hotel room. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060419/DCW011 ) The
SleepEasy(sm) package features a signature feather bed; hypo-
allergenic 250 thread-count sheets; Performance Thermal cotton
blanket; plush duvet in a luxurious fabric; and six fluffy,
queen-sized pillows. "The SleepEasy(sm) program was created in
response to guests wanting a more luxurious and comfortable bedding
experience," said Lee Curtis, president. "BridgeStreet is committed
to providing its guests with the very best corporate apartment
experience in the industry. We responded to guest feedback with a
significant investment in this exceptional bedding package, which
leaves nothing to chance in this key area and further enhances the
quality and ease of the BridgeStreet guest experience. We recently
completed a rollout of the SleepEasy(sm) bedding system nationwide,
as part of our standard apartment package -- rather than as a part
of a premium apartment package, like much of our competition has
done. Guest response to the new bedding package has been extremely
positive." The SleepEasy(sm) package was created by carefully
reviewing customer satisfaction surveys. BridgeStreet designed the
bedding package with multiple high-quality sleep product suppliers
and donated obsolete bedding, as well as $100,000 in housewares, to
Rebuilding Together, a national organization of volunteers that
preserves and revitalizes houses and communities. "We are
constantly conducting research on our guests' preferences and
testing new ideas," Curtis said. "Our goal remains to be the
easiest corporate apartment provider to stay with; enhancing the
sleep experience is another way to deliver on that promise."
BridgeStreet Worldwide, a subsidiary of Interstate Hotels &
Resorts (NYSE:IHR), is one of the world's largest corporate housing
and serviced apartment providers. BridgeStreet and its network of
Global Partners offer corporate apartments located in over 90 MSAs
throughout the United States and internationally. BridgeStreet
properties meet uncompromising standards of quality, comfort and
service. For more information about the company and to learn more
about how BridgeStreet is Making Corporate Housing Easy, visit
http://www.bridgestreet.com/ or call 1-800-BSTREET. This press
release contains "forward-looking statements," within the meaning
of the Private Securities Litigation Reform Act of 1995, about
BridgeStreet, a wholly owned subsidiary of Interstate Hotels &
Resorts, including those statements regarding future operating
results and the timing and composition of revenues, among others,
and statements containing words such as "expects," "believes" or
"will," which indicate that those statements are forward-looking.
Except for historical information, the matters discussed in this
press release are forward-looking statements that are subject to
certain risks and uncertainties that could cause the actual results
to differ materially, including changes in the national economy,
economic conditions generally and the real estate market
specifically, the threat of future terrorist attacks, governmental
actions, legislative and regulatory changes, availability of debt
and equity capital, interest rates, competition, supply and demand
for lodging facilities in our current and proposed market areas,
and the company's ability to manage integration and growth.
Additional risks are discussed in Interstate Hotels & Resorts'
filings with the Securities and Exchange Commission, including
Interstate Hotels & Resorts annual report on Form 10-K for the
year ended December 31, 2005. CONTACT: Melissa Thompson, Vice
President, Corporate Communications of Interstate Hotels &
Resorts, +1-703-387-3377.
http://www.newscom.com/cgi-bin/prnh/20060419/DCW011
http://photoarchive.ap.org/ DATASOURCE: BridgeStreet Worldwide
CONTACT: Melissa Thompson, Vice President, Corporate Communications
of Interstate Hotels & Resorts, +1-703-387-3377 Web site:
http://www.bridgestreet.com/
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