Old Navy Doubles Down on Pockets with Spring Dress Collection
2023年3月28日 - 10:42PM
ビジネスワイヤ(英語)
Brand Offers 50% More Women’s Dresses with
Pockets in Spring Line
Old Navy is giving women what they want - more dresses with
pockets! The retailer has doubled the number of dresses with
pockets in its new spring collection, answering the rallying cry
from women everywhere to provide pocket parity in their
clothes.
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the full release here:
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Old Navy Doubles Down on Pockets with
Spring Dress Collection (Photo: Business Wire)
Old Navy achieved this paramount pocket milestone in just six
months since its holiday collection debut, and is committing to
grow their dress assortment with perfectly-placed-pockets even more
in its summer collection and beyond, making the styles easily
shoppable at www.oldnavy.com/pockets.
Popularity of Pockets It’s no secret that women love
dresses with pockets. In fact, women are twice as likely to prefer
dresses with pockets than without, and more than half say their
favorite go-to dresses in their wardrobes have pockets.1
And it’s no surprise why. Women long for the convenience of
pockets inherent in menswear with nearly three-quarters of women
noting the lack of pocket parity in women’s apparel. Nearly
nine-in-ten women (87%) rely on pockets for simple storage, like
holding small items or as an alternative to carrying a handbag,
while 73% say pockets are an important haven for their hands,
whether for warmth or as somewhere to place them in awkward
situations.
Function aside, pockets spark joy for most dress-lovers. 71% of
women say discovering that a new frock has pockets is an instant
mood booster, and nearly nine-in-ten (88%) say they love the
surprise of finding something they forgot about in a pocket.
Pockets of Joy Day To celebrate Old Navy’s pocket
announcement, the brand is inviting customers into select stores on
Saturday, April 1, for its “Pockets of Joy Day.” Tapping into the
universal joy of discovering things in pockets, Old Navy shoppers
can find tokens hidden in select pockets of the retailer’s new
spring dress merchandise that can be redeemed for a $20 gift card.2
This is not an April’s Fools joke!
Old Navy is celebrating its first-ever “Pockets of Joy Day” with
its dress-loving customers from 12:00pm - 4:00pm local time at five
store locations across the country:
- New York, NY - Herald Square (150 W 34th Street, New York, NY
10001)
- New York, NY - 18th Street (610 Avenue of the Americas, New
York, NY 10011)
- Roseville, CA - Creekside T/C (1244 Galleria Blvd, Roseville,
CA 95678)
- Jacksonville, FL - St. John’s T/C (10261 River Marsh Drive,
Jacksonville, FL 32246)
- Dallas, TX - Park Lane (8170 Park Lane Suite 124, Dallas, TX
75231)
The entire women’s spring dress collection is available now in
all U.S. stores, with pocket-clad styles shoppable at
www.oldnavy.com/pockets.
About Old Navy Old Navy is a
global apparel and accessories brand that makes current American
essentials accessible to every family. Originated in 1994, the
brand celebrates the democracy of style through on-trend, playfully
optimistic, affordable and high-quality products. A division of San
Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun,
energizing shopping environment to its customers in more than 1,200
stores around the world. For more information, please visit
www.oldnavy.com.
____________________ 1
All statistics provided by Material from
February 2023 survey among sample of 517 women ages 18+
2
Tokens are redeemable for one Old Navy
gift card at a $20 value. Gift cards subject to terms and
conditions. Valid on 4/1/23 only, from 12:00pm - 4:00pm local time
in select US stores. Limit to one token per customer. While
supplies last.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230328005069/en/
Media Contacts Alison Brod Marketing + Communications
oldnavy@abmc-us.com Dava Huber Dava_huber@gap.com
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