Athleta and Allyson Felix Champion Equity for Female Athletes through Expanded Child Care Support
2022年6月21日 - 10:00PM
ビジネスワイヤ(英語)
Athleta and Felix join forces with nonprofit
&Mother to demonstrate impact of providing accessible child
care at select 2022 track & field events
Athleta and Allyson Felix will pioneer the next chapter of
advocating for mothers by providing free, accessible child care, in
partnership with nonprofit organization &Mother, for select
track & field events in 2022. Together, Athleta and Felix aim
to remove barriers for mom athletes who oftentimes must choose
between their career and their families, empowering them to achieve
holistic well-being for themselves and their families. The
accessible child care program will kick off during Allyson’s last
championship race in Oregon from June 23-26, 2022.
“My final season is not about winning medals but giving back to
the sport and future mom-athletes and leaving it better for the
next generation of women raising children,” said Felix. “Athleta
and I set out to prove the power in supporting women holistically.
As I reflect on the barriers that I faced when competing at the
highest level alongside being a mother, I feel more committed than
ever to leaving behind this legacy to ensure more women can both
raise children and excel in their athletic careers.”
Working with &Mother—a non-profit dedicated to breaking the
barriers that limit a woman’s choice to pursue and thrive in career
and motherhood, co-founded by Felix’s Team USA teammate and
two-time world champion, Alysia Montaño—the partners will provide
free, accessible child care for any athletes, coaches and staff
participating in the national championship through Vivvi, an
employer-sponsored child care company. From this starting point,
the collaborative project aims to demonstrate the critical
importance of child care for mom-athletes to compete without
compromise and elevate the need and impact of child care for gender
equity within and beyond sports.
“Athleta’s purpose is to break down barriers to help women take
care of themselves and each other. Our latest effort to support mom
athletes with child care allows them to flourish in their
professional careers while prioritizing their wellbeing and
removing a barrier so prevalent in sports,” said Kyle Andrew,
Athleta’s Chief Brand Officer. “No woman should have to choose
between her career and her family. Last year we started this work
by covering the cost of child care for mom athletes and we are
proud to grow this support through our Power of She Fund and stand
alongside Allyson in her advocacy journey to continue to bring
meaningful change for women and girls.”
“Conversations with my peers in sports—including coaches,
athletes, sports psychologists, nutritionists, physical therapist
and more who are also mothers—brought to light that child care is
not accessible in the way in which the sporting industry needed it
to be. Our work is not an occupation that can be done from home,
and we need to be able to access child care at sporting venues,”
said Montaño. “This pilot program, starting with track and field,
is an instrumental step to showing industries across the board ways
to keep women in their careers.”
As part of Athleta’s continued advocacy to create more equity
for women, the brand’s Power of She Fund, Felix and the Women’s
Sports Foundation (WSF) have opened a third round of Child Care
Grants to provide female athletes with $10,000 for necessary child
care resources around training and competing. Qualified athletes
can apply until July 12, 2022. To-date, WSF and Athleta have
awarded more than $200,000 in Child Care Grants to help mom
athletes including Elana Meyers Taylor and Kaleo Maclay to offset
child care-related expenses such as caregiver fees, travel, meals
and other expenses.
Additionally, to help raise awareness and funds, and advocate
for disruption in the child care ecosystem, Athleta will host
Felix’s last ever race of her final season at the professional
level—in celebration of her legacy as a changemaker for female
athletes. This street race in Los Angeles on August 7 will bring
together a community of supporters and allies to participate in
relay races, symbolizing a path to establishing and inspiring child
care best practices for all women to reach their full
potential.
To learn more about this latest child care initiative and
Athleta’s partnership with Felix, please visit Athleta.com.
About Allyson Felix:
Athlete, mother and entrepreneur Allyson Felix is the most
decorated Track & Field Olympian in history -- a nine-time
Olympic medalist, six-time Olympic Champion. She has won a
mind-blowing, twenty-five global medals at the Olympics and World
Championships. Allyson is still honing her craft and seems to find
passion and determination rivaled only by the greatest of the
greats. At this stage of her career, Allyson has found passions off
the track which she believes are her true calling. A passionate
advocate for child care and women’s equity, she serves on the board
of directors for nonprofit &Mother. She loves children and
serves as a member of the Right To Play board hoping to raise
awareness for underserved children in developing regions. Her
determination is now carrying over to the business sector where she
is the Founder and President of Saysh, a community-centered
lifestyle brand for and by women; an investor in a plant-based
protein bar company; and serves as an advisor to a fitness
technology startup. She has hosted a wrap-up series for an
Emmy-winning prime-time show on NBC. Allyson has accomplished so
much, but her greatest accomplishment and her greatest love is her
daughter, Camryn, who reminds her everyday that she can never stop
fighting for what is right in this world. She continues to strive
for greatness in all areas reminding us that we all can achieve
things we never dreamed of.
About &Mother:
&Mother is a 501c3 nonprofit dedicated to breaking the
barriers that limit a woman’s choice to pursue and thrive in both
career and motherhood. Co-founded by Olympian, Alysia Montaño, our
current initiatives focus on creating structural change that will
allow full participation and success for mothers in sports to pave
a supportive and enabling path for all mothers in all industries.
At the intersection of systemic barriers, professional opportunity,
and motherhood, our work points towards a future where the value of
mothers in the workforce is intrinsic and motherhood is not a
limiting factor in how women succeed professionally and personally.
Join our community or learn more at www.andmother.org.
About Athleta:
A certified B Corporation, Athleta is a performance lifestyle
brand with a mission of empowering a community of active women and
girls. Athleta’s versatile premium performance lifestyle apparel is
designed by women for women with inclusivity at its core. Founded
in 1998, Athleta integrates performance and technical features
across its collection to support women across their entire
lifestyle – from yoga and training to travel and sleep. In 2016,
the company launched Athleta Girl mirroring its signature
performance in styles for the next generation. Based in San
Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is
available at its more than 230 company-operated stores across the
United States and Canada, through its catalog, and at
Athleta.com.
About Vivvi:
Vivvi provides exceptional child care and early education. With
programs across the country, including on-campus, in-home,
in-office, care cash and virtual tutoring, Vivvi partners with
employers of all sizes to make child care more accessible and
affordable. By helping companies cater to working parents and
providing a comprehensive vision for today’s families, Vivvi offers
the most powerful tool for recruiting, retention and productivity.
For more information, go to www.vivvi.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220621005184/en/
Katie Jaros athleta_press@gap.com
Gap (NYSE:GPS)
過去 株価チャート
から 6 2024 まで 7 2024
Gap (NYSE:GPS)
過去 株価チャート
から 7 2023 まで 7 2024