Care.com Launches Care@Work App Offering 24/7 on-Demand Access to Family Care Benefits
2016年2月25日 - 1:19AM
ビジネスワイヤ(英語)
The App Introduces New Branding for Care.com’s
Employer Program – from Workplace Solutions to Care@Work – to
Better Reflect Today’s Modern Workforce
The modern workforce is facing increasing challenges in
integrating work and life. Employees are demanding more resources,
tools and programs to support their families, and employers are
taking note by offering more robust family care benefits. As a
reflection of this change, Care.com (NYSE: CRCM; www.care.com)
today announced the launch of the Care@Work app, providing an
on-the-go solution for employees of a growing corporate client list
of over 160 companies. Employees can now find, book and manage
family care needs as they arise on a 24/7 basis. The app, available
for client employees to download for free on iOS or Android
devices, will act as the primary portal for their personalized
family care benefits.
As the cornerstone of Care.com’s employer program, the new app
also sets the stage for the rebranding of the business formerly
known as Workplace Solutions to Care@Work. This change reflects the
Care.com vision of helping employees balance the broad spectrum of
care needs with their work commitments and the overall changing
dynamics of the workplace. Whether it’s backup child care for
last-minute emergencies or ongoing care for an elderly loved one,
working families can now manage both their unexpected and planned
care needs when, where and how they want with 24/7 access and
support around their Care@Work benefits.
“Technology has infiltrated every aspect of the workforce and is
shifting the way both companies and employees function, especially
when it comes to engaging with their benefits. Our Better Benefits
Survey revealed that 40% of employees would be more inclined to use
their benefits if they were accessible from a mobile device, which
increased to 64% of employed millennials,” stated Michael Marty, VP
and GM of Care@Work. “Whether it’s staying home with a sick child
versus meeting with a top client, needing a last-minute dog sitter
to cover during an unexpected work trip, or looking for a math
tutor to help a struggling son or daughter, care needs arise all
times of the day, and all throughout the week. We built the
Care@Work app to give employees the immediate and flexible support
they need to manage these challenges on the scale an employer
requires, from urban centers to remote employees working in today’s
virtual environment.”
Care@Work app features include:
- On-demand search functionality and
direct access to a network of specialists for assistance in finding
short-term and/or ongoing care
- Seamless integration with the existing
Care.com mobile app, providing employees with Care.com’s
best-in-class consumer technology platform to handle their own
scheduling and video interviews, and eventually book and pay
caregivers from pet sitters and babysitters, to tutors and
housekeepers
- Review child and adult backup care
program details, including the number of days available, co-pays
and employer-sponsored subsidies for in-center/in-home care
- Book in-home and/or center-based backup
care for children either directly through the app or with the
click-to-call function to connect with the Care@Work backup care
team 24 hours a day, 7 days a week
- Receive notifications and review care
reservations
“In a client survey, we found that more than 90% of employees
using their Care@Work benefits were able to better balance work,
family and personal obligations,” added Mr. Marty. “We’re also
providing companies a scalable solution for their workforce. With
the caregivers on our platform and the in-center backup care
network we’ve established, including brands such as KinderCare
Education, employers aren’t tied to limiting care to one specific
location, so whether employees are located at the company
headquarters or across the country, each one feels equally
supported. These benefits not only affect the well-being of
employees and their families, but helps to increase loyalty and
reduce turnover costs for the employer, and we believe the app will
only help improve those numbers.”
Since its inception, Care@Work has supported hundreds of
corporate clients globally, including five of the top eight on
Glassdoor’s “2016 Best Places to Work” list, and currently assists
more than 800,000 employees with family care needs. To complement
Care.com’s digital marketplace of providers spanning 16 countries,
Care@Work has developed a global network for in-home and in-center
backup care, including KinderCare Education and 20 curated nanny
agencies in the U.S., My Family Care in the U.K. and Ireland, and
more than 1,700 adult and senior care agencies and facilities
internationally. With 4,000 and growing early childhood education
centers supporting Care@Work clients worldwide and 8.1 million
individual providers on Care.com, Care@Work is able to provide
companies a customized and expansive suite of services to support
employees in finding the care that best fits their family
needs.
Learn more about the rebrand story and new app on the Care@Work
blog. The Care@Work app is available today for download for free on
iOS and Android. Companies and employees can learn more about
Care@Work, information on available offerings and additional
details on the benefits of providing family-care benefits at
www.care.com/careatwork. Be sure to follow Care@Work on Twitter,
LinkedIn and Facebook.
About Care.com
Since launching in 2007, Care.com (NYSE: CRCM) has been
committed to solving the complex care challenges that impact
families, caregivers, employers, and care service companies. Today,
Care.com is the world’s largest online destination for finding and
managing family care, with 10.3 million families and 8.1 million
caregivers* across 16 countries, including the U.S., UK, Canada and
parts of Western Europe, and approximately 800,000 employees of
corporate clients having access to our services. Spanning child
care to senior care, pet care, housekeeping and more, Care.com
provides a sweeping array of services for families and caregivers
to find, manage and pay for care or find employment. These include:
a comprehensive suite of safety tools and resources members may use
to help make more informed hiring decisions - such as third-party
background check services, monitored messaging, and tips on hiring
best practices; easy ways for caregivers to be paid online or via
mobile app; and household payroll and tax services provided by
Care.com HomePay. Care.com builds employers customized benefits
packages covering child care, back up care and senior care
consulting services through its Care@Work business, and serves care
businesses with marketing and recruiting support. To connect
families further, Care.com acquired community platforms Big Tent
and Kinsights in 2013 and 2015, respectively. Headquartered in
Waltham, Massachusetts, Care.com has offices in Berlin, Austin, New
York City and the San Francisco Bay area.
*As of December 2015
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version on businesswire.com: http://www.businesswire.com/news/home/20160224006061/en/
Care.comNatalie Gerke, 781-795-7329Public Relations
Managernatalie.gerke@care.com
Care com (NYSE:CRCM)
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Care com (NYSE:CRCM)
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