Care.com Workplace Solutions Forecasts Expanded
Culture and Family-Friendly Workplace Benefits in 2016
Move over health and dental! Workplace Solutions from Care.com
(NYSE: CRCM), a leading provider in helping companies support
working families, today announced its predictions for what to
expect in the workplace in 2016. The overarching theme: companies
that care will lead the way this year. While the U.S. languishes at
bottom of the pack when it comes to supporting working families
with programs like paid parental leave and care subsidies, more and
more employers are stepping up to the plate to meet the evolving
needs of our modern workforce. In 2015 alone, we saw Netflix,
Amazon, Credit Suisse and more announce expanded programs and
policies for working parents, and next year we predict an even
greater emphasis on family-friendly benefits and workplace
culture.
“Companies are expanding their work-life benefits not just
because they want to, but because they have to,” stated Michael
Marty, Care.com VP and GM of Operations and Business Services. “We
work with an innovative group of companies, including five of the
top eight on Glassdoor’s “2016 Best Places to Work” list, and in
these conversations it’s obvious there’s a recurring theme – if you
want to be an employer of choice, these are benefits that are going
to help recruit and retain top talent and keep employees present
and engaged, especially the growing millennial generation. More
than ever before, employees’ family lives don’t stop at the office
door, so it’s companies that care that are meeting the demands of
our modern workforce and getting the best results.”
CARE.COM WORKPLACE SOLUTIONS 2016
FORECAST
1. Time to Really #LeadOnLeave: Before and After – In the
absence of a federal policy providing paid leave for new parents,
maternity and paternity leaves have emerged as hot employee
benefits. 2015 was the year of updating parental leave for numerous
companies worldwide, and we see 2016 giving rise to the next
evolution of paid leave: programs and services that support
employees both before and after their babies arrive. We predict
that we’ll see more formal and flexible transition plans for
leaving and returning to the workplace, subsidized backup child
care for last-minute emergencies, and more affinity groups for
working parents. Expect companies to get creative in how they
support this sector of the workforce, going above and beyond paid
leave with comprehensive supports that fit their organizational
culture.
“These benefits are becoming increasingly important, especially
for millennials who are demanding that companies listen to their
needs, and they should, especially now that they account for the
largest portion of our workforce as of last year,” stated Marty.
“We found in our Better Benefits Survey that 83 percent of
millennials would leave their current job for one with better
family/lifestyle benefits. Given the size of this generation, they
will have a significant impact on shaping workplace policies.”
2. Supporting the Sandwich Generation – With nearly half
of adults ages 40-50 falling into the Sandwich Generation
(simultaneously caring for aging parents and children) and the 65+
population expected to reach 55 million by 2020, we’re seeing a new
wave of working caregivers with work-life needs that employee
benefits and workplace supports have not traditionally addressed.
In response, we’ll see employers implement benefits and cultural
standards to address the challenges and stress of employees facing
senior care issues in their lives. Most importantly, the
conversation of caregiving for an elderly loved one will expand
into the workplace, with companies providing support groups and
access to experts to help employees navigate their family’s needs
beyond the standard, reactive EAP. We expect to see more robust,
all-encompassing programs for employees that support more than just
the basics of senior care planning.
“The aging population is becoming more than just ‘the aging
workforce’ issue,” added Marty. “Millennials now make up 25 percent
of the 44 million caregivers in the U.S., and with 10,000 baby
boomers retiring on average per day this younger generation will
need support, something employers can and will need to
provide.”
3. #BetterBenefits for the Modern Workforce – The shift
in workplace culture combined with generational differences means
that the one-size-fits-all approach to benefits needs to become a
one-size-fits-one approach. In 2016, expect to see more flexible
benefits, leveraging tech-friendly platforms and pay-as-you-go
models that allow employees to use what they need as they need it.
Benefits will also become “smarter” as employees engage more,
providing relevant information in a more timely fashion. And, as
employees become more mobile, expect benefits to become more mobile
too. According to the Care.com Better Benefits Survey, 40 percent
of respondents would even be more inclined to use employee benefits
if they were accessible on a mobile device.
4. Keeping Culture at the Core – With the continued rise
of flexible schedules and distributed talent, company culture --
highly valued by employees -- can at times take a hit. We’ll see
employers looking to extend company culture beyond the corporate
office walls. For instance, expect to see more of an increase in
fostering communities among distributed workers through apps
personalized to a particular company and topic/issue.
“Even though employees may be thousands of miles from one other,
we’re seeing technology being used to create greater benefits
equality and cultural consistency among a distributed team. Mobile
technology allows remote employees to experience the company’s
culture with access to the same corporate benefits as those who
work at the mothership,” added Marty.
5. Ask the Experts: Perks That Go Beyond – Lactation
consultants. Social workers. Parenting experts. Yoga instructors.
Personal chefs. As companies strive to respond to the many
challenges families face, the workplace experts at Care.com are
forecasting an increase in access to experts as an employee
benefit. From social workers helping to navigate conversations
around an employee’s aging parents to wellness coaches providing
healthier lifestyle suggestions, companies will give employees
access to professionals willing and ready to help with life’s
challenges.
For more information about these 2016 workplace trends, visit
workplace.care.com/2016trends.
About Care.com
Since launching in 2007, Care.com (NYSE: CRCM) has
been committed to solving the complex care challenges that impact
families, caregivers, employers, and care service companies. Today,
Care.com is the world’s largest online destination for finding
and managing family care, with 10.1 million families and 7.7
million caregivers* across 16 countries, including the
U.S., UK, Canada and parts of Western Europe, and
approximately half a million employees of corporate clients having
access to our services. Spanning child care to senior care, pet
care, housekeeping and more, Care.com provides a sweeping
array of services for families and caregivers to find, manage and
pay for care or find employment. These include: a comprehensive
suite of safety tools and resources members may use to help make
more informed hiring decisions – such as third-party background
check services, monitored messaging, and tips on hiring best
practices; easy ways for caregivers to be paid online or via mobile
app; and household payroll and tax services provided by Care.com
HomePay. Care.com builds employers customized benefits packages
covering child care, backup care and senior care consulting
services through its Global Workplace Solutions, and serves care
businesses with marketing and recruiting support. To connect
families further, Care.com expanded its consumer service with
its 2013 acquisition of Big Tent, a community platform.
Headquartered in Waltham,
Massachusetts, Care.com has offices
in Berlin, Austin, New York
City and Silicon Valley.
*As of September 2015
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160104006331/en/
Care.comNatalie Gerke, 781-795-7329Public Relations
ManagerNatalie.gerke@care.com
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