-- 2016 Will Be The Year of the Enlightened
Parent, Professor Nanny, and Saying Farewell to Helicopter
Parenting --
Care.com (NYSE:CRCM, www.care.com), the world’s largest
online destination for finding and managing family care, today
announced its predictions for the parenting trends that will shape
families in 2016.
“We are beginning to see parents—especially millennial
parents—make fundamental shifts in their approach to raising
children,” said Katie Bugbee, senior managing editor and global
parenting expert at Care.com. “With more dual-income households,
greater access to technology, and shifts in parental roles, family
dynamics are changing and giving rise to some exciting, and
positive parenting trends.”
Continues Bugbee, “Perhaps the biggest trend we’re eying for
2016 will be saying ‘over and out’ to the Helicopter Parent and
‘hello’ to more relaxed parenting.”
CARE.COM PARENTING TREND PREDICTIONS FOR
2016
1. Millennials Left Swipe on Helicopter Parenting—Every
child swears she won’t be like her parents when she has kids. Well,
millennial parents who grew up with “helicopter” moms and dads are
no different. While their parents called their children’s bosses,
managed wake-up times, and were hyper-involved with every aspect of
their lives, millennials are turning a new page on parenting. This
new generation is adopting a “third-child style” of
parenting that’s more relaxed and encourages greater independence.
These parents won’t micromanage a Google calendar of naps, meals,
and play dates. Millennial parents will evoke an Elsa-like let it
go approach.
2. Enlightened Parenting – When brands eliminate gender
specification on toys and clothes and beloved shows introduce new
characters with special needs, it makes big headlines. But is it
big news for our kids? In 2016, as companies continue to make
important strides, families will parent one step ahead. Enlightened
parenting means taking the lead from our children, who don’t always
see their friend's wheelchair or the little boy playing princess as
points of discussion. A few questions, maybe, but for them, it’s
just how their world looks. Enlightened parents believe that
showing understanding and acceptance without necessarily telling
can be a stronger, more modern message to kids when helping to
breakdown stereotypes and gender norms.
3. The Rise of the Professor Nanny – In 2015, Care.com
saw year over year increases in job posts for nannies and
caregivers with special pedigree, including college degrees (+25%)
and CPR/First Aid (+55%). In 2016, parents will want master
degrees, medical licenses, child psychology backgrounds, CPR
certification and more when hiring a caregiver.
4. Hybrid Names, 2.0 and the Lorelei Gilmore Effect – The
hyphenated last name is so 2015. In 2016, it will be all about the
hybrid first name. More families are creating new first names for
their children by creatively combining two or more sentimental or
meaningful favorites. Can’t decide between Great Aunt Eileen and
Grandma Lynn? Hello, baby Eilynn.
Bonus Trend: The “Lorelei Gilmore Effect” is on the rise. It’s
no longer just first sons carrying on the family name. More
families are opting to name daughters after their mothers.
5. The Downsized Parent – Today’s families are
overscheduled and overshared. 2016 will usher in a new age of
simplified parenting with a less-can-be-more approach to everything
from the holidays, to after school activities and birthday parties,
as families downsize their lifestyles and outsource more. Moms –
and Dads! – are letting go of the idea that they can do it all, and
are being strategic about maximizing their help. Many parents are
choosing caregivers, babysitters, and nannies who are open to doing
more around the house. Whether it’s helping to prepare for a
birthday party, wrapping presents around the holidays, or doing
light housekeeping, being able to let go of some of the little
things is allowing parents to be more present and available with
their children.
6. “We Have 2 Nannies” Families – It’s not just the rich
and famous hiring multiple nannies. In 2016, as more families take
on less conventional work hours and schedules, we predict they’ll
become more creative in building a care team to help them
throughout the week. There are benefits too: less over time pay
when you spread hours between multiple caregivers, more variety for
the kids, and the ability to hire caregivers with different
strengths for different needs within the family. And with the rise
of the “Flex Economy,” we predict more care providers will be open
to working with multiple families where different jobs can offer
surprising advantages, flexibility, and benefits.
And Because We Love Our Pets Like Our
Kids…..
7. The Paleo, Gluten-Free Vegan Pet – We know parents are
more tuned-in than ever to the nutritional needs of their kids, and
it extends to their pets too! Modern day pet parents are developing
custom diet plans to ensure the health and longevity of their furry
friends. Before you share that treat, make sure it’s vegan!
For more, visit Care.com/parentingtrends.
About Care.com
Since launching in 2007, Care.com (NYSE: CRCM) has
been committed to solving the complex care challenges that impact
families, caregivers, employers, and care service companies.
Today,Care.com is the world’s largest online destination for
finding and managing family care, with 17.8 million member
consumers* across 16 countries, including the
US, UK, Canada and parts of Western Europe, and
approximately half a million employees of corporate clients having
access to our services. Spanning child care to senior care, pet
care, housekeeping and more, Care.com provides a sweeping
array of services for families and caregivers to find, manage and
pay for care or find employment. These include: a comprehensive
suite of safety tools and resources members may use to help make
more informed hiring decisions – such as third-party background
check services, monitored messaging, and tips on hiring best
practices; easy ways for caregivers to be paid online or via mobile
app; and household payroll and tax services provided by Care.com
HomePay. Care.com builds employers customized benefits
packages covering child care, back up care and senior care
consulting services through its Global Workplace Solutions, and
serves care businesses with marketing and recruiting support. To
further connect families, Care.com has expanded its
consumer service with its 2013 acquisition of Big Tent, a community
platform. Headquartered in Waltham,
Massachusetts, Care.com has offices
in Berlin, Austin, New York
City and Silicon Valley.
*As of September 2015
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version on businesswire.com: http://www.businesswire.com/news/home/20151214005772/en/
Care.comLaurie Coghlan, 609-238-6388Public
RelationsLaurie.Coghlan@care.com
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