CASE Construction Equipment was named a 2023 Marketing Award
Winner for "Best Use of Social Media" by the Construction Media
Alliance for the brand's groundbreaking 2023 campaign.
RACINE,
Wis., Oct. 10, 2023 /PRNewswire-PRWeb/ --
Emblazoned with hi-vis yellow and bold headlines that invite the
industry to check out The New CASE, CASE Construction Equipment was
named a 2023 Marketing Award Winner for "Best Use of Social Media"
by the Construction Media Alliance for the brand's groundbreaking
2023 campaign.
"The next generation in CASE's 180-year
history focuses on a single goal: helping customers get more work
done, easier and more profitably than ever before," says
Rebecca Bortner, director of
marketing, CASE Construction Equipment, North America.
CASE received recognition via the peer-voted awards for the
company's ongoing 2023 efforts to reinvigorate the brand's social
media presence. The transformation was unveiled leading into
CONEXPO-CON/AGG where The New CASE – a 360-degree customer-facing
brand rebuild – came to life. The result: a new attitude, voice and
culture at CASE, which extends to every customer touchpoint,
including social media.
"The next generation in CASE's 180-year history focuses on a
single goal: helping customers get more work done, easier and more
profitably than ever before," says Rebecca
Bortner, director of marketing, CASE Construction Equipment,
North America. "Our strategic
approach in social media is to bring to life our campaign tagline,
'No One Will Outwork Us' to earn customers' trust and help their
businesses thrive in relatable, yet creative ways."
The linchpin of The New CASE campaign is the brand's Facebook,
LinkedIn and Instagram platforms. Content on those channels
embraces the industry-known color of hi-vis yellow as a creative
hook and declarative headlines to stand apart.
"Although CASE has 180 years of experience in the earthmoving
business, we are making moves with the speed and agility of a
startup," says Bortner. "We're honored that our peers in the
construction industry found this effort and specifically our work
in the social-media space award-worthy."
About CASE Construction Equipment
CASE Construction Equipment is a global full-line manufacturer
of construction equipment that combines generations of
manufacturing expertise with practical innovation. CASE is
dedicated to improving productivity, simplifying operation and
maintenance while achieving lower total cost of ownership for
fleets around the world. The CASE dealer network sells and supports
this world-class equipment, by offering customized aftermarket
support packages, hundreds of attachments, genuine parts and fluids
as well as industry-leading warranties and flexible financing. More
than a manufacturer, CASE is committed to giving back by dedicating
time, resources and equipment to building communities. This
includes supporting disaster response, infrastructure investment,
and non-profit organizations that provide housing and resources for
those in need.
CASE Construction Equipment is a brand of CNH Industrial N.V., a
World leader in Capital Goods listed on the New York Stock Exchange
(NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa
Italiana (MI: CNHI). More information about CNH Industrial can be
found online at http://www.cnhindustrial.com/.
Media Contact
Kimberly Weidman, CASE
Construction Equipment, 262-234-7264, kimberly.weidman@casece.com,
https://www.casece.com/northamerica/en-us/
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SOURCE CASE Construction Equipment