Embarking on listening tour at CONEXPO/CON-AGG for real-world
operator feedback
RACINE,
Wis., March 1, 2023 /PRNewswire/ -- CASE
Construction Equipment and BRUNT Workwear are joining
forces with a formal and unique partnership to better the lives of
the hard-working operators of America. This partnership will kick
off within the CASE booth at CONEXPO/CON-AGG, through several days
of customer research with construction tradesmen and women to best
understand their everyday needs. The goal: gather real-world input
from those on jobsites to build a new, first-of-its-kind
ultimate construction equipment-operator boot from the ground
up. Both BRUNT and CASE are dedicated to creating the best
tools for the trades and are thrilled with the unique opportunity
to craft the best options for their community.
"Operators are the bedrock of our industry. At CASE, we build
machines that keep operators comfortable, productive and working
hard," says Rebecca Bortner,
director of marketing, CASE Construction Equipment, North America. "That's why we're partnering
with BRUNT. We loved the idea of collaborating to create boots
built specifically with the operator in mind. Like CASE, BRUNT is
obsessed with listening first then innovating and we're excited to
embark on this project together."
This summer, BRUNT will then take their prototype boots – based
on the operator feedback from CONEXPO – to the CASE Tomahawk
Customer Center. Exclusive to CASE customers, dealers and the media
– the 500-acre training-and-customer-experience facility, tucked in
the scenic north woods of Wisconsin, is part summer camp (for adults),
part nature preserve and part horsepower-enhanced power-tool
playground for operators. The retail launch of the co-branded CASE
and BRUNT ultimate operator boot is slated for March 2024.
"Partnering with CASE is an incredible honor for the BRUNT team.
I have spent the past five years on jobsites learning about the
tools our customer wears and the equipment they need to get their
job done. I see lots of CASE equipment while in the field, and I'm
always impressed with the work their machines are capable of," says
Eric Girouard, CEO, of BRUNT
Workwear. "This collaboration is going to provide the opportunity
for heavy equipment operators to tell us what they need in a work
boot, and we're going to bring those ideas to life in partnership
with CASE. We could not have asked for a better partner than CASE
to learn and grow with."
CASE and BRUNT also teamed up to design limited-edition
CASE-branded boots. CASE-branded BRUNT boots are currently
available via https://bruntworkwear.com/collections/case-brunt,
starting at $135 USD. When
individuals go to purchase their boots, they will also have the
option to donate to Team Rubicon, a veteran-led humanitarian
organization that serves global communities before, during, and
after disasters and crises. Founded following the Haiti earthquake in 2010, the organization has
grown to more than 150,000 volunteers across the United States and has launched over 1,100
operations domestically and internationally.
"CASE and CASE CONSTRUCTION are trademarks owned or licensed by
CNH Industrial N.V., its subsidiaries or affiliates. BRUNT is
a trademark owned by BRUNT Workwear."
About CASE Construction Equipment
CASE Construction Equipment is a global full-line
manufacturer of construction equipment that combines generations of
manufacturing expertise with practical innovation. CASE is
dedicated to improving productivity, simplifying operation and
maintenance while achieving lower total cost of ownership for
fleets around the world. The CASE dealer network sells and supports
this world-class equipment, by offering customized aftermarket
support packages, hundreds of attachments, genuine parts and fluids
as well as industry-leading warranties and flexible financing. More
than a manufacturer, CASE is committed to giving back by dedicating
time, resources and equipment to building communities.
This includes supporting disaster response, infrastructure
investment, and non-profit organizations that provide housing and
resources for those in need.
CASE Construction Equipment is a brand of CNH Industrial N.V., a
World leader in Capital Goods listed on the New York Stock Exchange
(NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa
Italiana (MI: CNHI). More information about CNH Industrial can be
found online at http://www.cnhindustrial.com/.
About BRUNT Workwear
BRUNT Workwear is the no-B.S. direct-to-consumer modern work
boot and apparel brand designed for today's construction workers
and tradespeople. Launched in September
2020 during a global pandemic, BRUNT is on a mission to
serve the incredibly important, yet often overlooked population of
more than 17 million workers across the construction, installation,
maintenance, and repair industries in the
United States alone. Visit BRUNTworkwear.com for more.
About Team Rubicon
Team Rubicon is a veteran-led
humanitarian organization that serves global communities before,
during, and after disasters and crises. Founded following the
Haiti earthquake in 2010, the
organization has grown to more than 150,000 volunteers across
the United States and has launched
over 1,100 operations domestically and internationally. To
drive equity across disaster and humanitarian services, Team
Rubicon focuses on three areas of impact: disaster services- from
mitigation to immediate response to recovery; rebuild services-
maintaining the fabric of communities through resilient building
methods; and international services- providing emergent and surge
medical services, WASH, and disaster risk reduction. Visit
www.teamrubiconusa.org for more information.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/case-and-brunt-workwear-to-partner-to-create-the-ultimate-operator-boot-301759617.html
SOURCE BRUNT Workwear